Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy Fred chat about what it takes to be a successful business owner and how to turn your ideas into a business. Read the full transcript here About Frederick Cary: Frederick is the CEO of IdeaPros, where they take new brands from concept to nationwide launch by providing comprehensive services including market research, positioning, strategy, engineering naming, branding, sourcing, and manufacturing. As a senior executive, strategic consultant, attorney, and investment banker known for building global companies from startup to exit, Fred has overseen the development of over 250 startups. With a JD degree from Thomas Jefferson, post-graduate studies at Harvard Law School, and an international MBA with Honors from the University of Liverpool, Frederick has expertise in finance, enterprise software, mobile technologies, and web services – and a strong track record in mergers and acquisitions.Fred has built billions of dollars in corporate value, taken three companies public, and gained a sig