Riderflex

Sam is the CEO of bitewell, a nutrition intelligence company improving global health through food. She created a unique food-health marketplace to combat nutrition-related medical costs, drawing on her BFA in Drama and leadership style of active empathy and radical transparency. Sam grew up in an Italian-American family in New Jersey, developing food allergies and intolerances. Her grandmother retooled recipes, inspiring Sam's mission to help others navigate dietary ailments. Bitewell, founded in 2020, is a healthy food marketplace working directly with employers to provide food health benefits that reduce insurance premiums and improve health for users. The platform utilizes food experts to simplify healthy eating with a customized Food Health Score and personalized nutritional guide, creating an intentional food shopping experience without limiting options. Bitewell believes in the power of improving health through food and is purpose-built by food lovers, nutrition experts, and technologists to be th