Strategicast

People don't buy from faceless corporations (if they can help it). Given the choice, they'll pick a company with a "guide" to help them solve the challenge they're facing. In this episode, Mike talks about the 3 key characteristics your product, service or brand MUST project in order for you to win more sales than a less worthy competitor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support