Wordpress | Post Status Draft Podcast

In 2001 Bradford Campeau-Laurion began his career in publishing technology at Forbes Magazine, which evolved into utilizing WordPress in the enterprise market. Today he leads Alley Interactive, an agency focused on publishers, non-profits, museums, and brands. Brad shares his extensive experience in publishing technology and his view of the strengths and challenges within the enterprise market of WordPress.Top Takeaways:Shifting to Paywall Content. Perhaps a major misstep in early online publishing was setting the expectation of free content. Now print subscriptions are down. Publishers can’t secure advertising without extremely high volume. And consumers are hesitant to pay for online subscriptions. WordPress Creator Economies. Within WordPress there are software and content creators. Software creators the directory to serve as a centralized community and marketplace. Content creators face a bigger challenge to find their market because there isn’t a collaboration tool and algorithm like a social platform dr