Weekly Web Tools

I've been seeing a new tool pop up on more and more sites. This lead me to thinking, "What are they using to do this?" When I was using YNAB.com the owner let me know the software had been updated. When I was using Audiometric.io I was told that the system would be down by maintenance. So when I found this tool, and found out that you can start using it for $4 if you have less than 500 contacts in the database - it seems like a complete no brainer. You can take it for a spin for free for 30 days. Here is a video that shows off what it can do (http://intelliplayer.com/watch/f609f1tut)