Bizfilings Expert Insights

As business owners enter a new decade, it is critical to use all the marketing tools we have for our advantage. GrowBiz Media CEO and President Rieva Lesonsky shares her eight marketing resolutions for 2020. Lesonsky explains how to weave your marketing efforts together more effectively, how to use videos and personalized emails to your advantage, and even how to make micro-influencers work for you.

Jennifer Krottinger, a business opportunity specialist at the Small Business Administration, offers valuable insights into how to position your small business to win government contracts. Krottinger walks us through the certification process to become eligible for government contracts, explains recent rule changes for certification, and reveals how much contracting work is set aside for small businesses. Finally, Krottinger offers helpful tips to stand out when bidding for federal contracts.

Business expert and novelist Diana Kander discusses her new book, "The Curiosity Muscle," and examines the four questions business owners should constantly be asking themselves. Kander also draws on her expertise to offer helpful tips for launching new products - and which tactics to stay away from.

It's not easy for business owners to trust other people with the day-to-day oversight of different parts of the business, but for the sake of the business and the business owner, it must be one of your goals. But what does successful scaling look like? Duct Tape Marketing founder John Jantsch shares the ingredients to building a business that can thrive without you.For more information on the pros and cons of forming LLCs, visit:https://www.bizfilings.com/toolkit/research-topics/incorporating-your-business/creating-an-llcAccess our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Do you believe you need to cast the widest possible net for customers or that satisfied customers will naturally recommend your business to their friends? Duct Tape Marketing Founder John Jantsch joins us to explain why narrowing your focus on customers and how you target them is actually a much better strategy. He also shares how to proactively turn happy customers into active ambassadors for your business.For more marketing resources, visit the BizFilings site.https://www.bizfilings.com/toolkit/research-topics/marketingAccess our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Administrative work and other cumbersome duties gobble up a lot of time and hamper the innovation and productivity of employees. That work still needs to be done, but "Simplify Work" author Jesse Newton reveals how to approach it differently to unleash the full potential of your business.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Learn the potential liability concerns of remote workers as we visit with business and tax expert Barbara Weltman.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Know the tax rules so you can make tax savvy decisions. We discuss the recent and upcoming changes with tax expert Barbara Weltman.For more tax planning resources, visit the BizFilings site.https://www.bizfilings.com/toolkit/research-topics/managing-your-taxesAccess our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Small business expert Gene Marks explains why it's difficult for small businesses to rise to the top of internet searches and how Google is working to fix that. Marks also talks about the importance of customer reviews and why hiring outside help might be needed to improve your search engine optimization.

Jennifer Krottinger, a business opportunity specialist at the Small Business Administration, offers valuable insights into how to position your small business to win government contracts. Krottinger walks us through the certification process to become eligible for government contracts, explains recent rule changes for certification, and reveals how much contracting work is set aside for small businesses. Finally, Krottinger offers helpful tips to stand out when bidding for federal contracts.

There's been a lot of focus in Washington on rolling back regulations. But which regulations have been changed or scrapped? What impact are those decisions having on businesses? And which regulations still need to be addressed? Small Business and Entrepreneurship Council President Karen Kerrigan takes us through the most significant regulatory changes.

One of the more important steps for an aspiring business owner is to establish the right business entity. But what is it? Why is it needed? And what are the various options for a business? CorpNet Founder and CEO Nellie Akalp offers her expert advice on securing the right entity along with tips on picking the a name for your business.

BizFilings Service Operations Consultant Tim Jensen talks about the factors to consider when incorporating, and gives suggestions for when it’s appropriate to incorporate in a “business-friendly state” like Delaware or Nevada. Jensen tells us how to factor in tax and regulatory environments and also details how your legal structure affects where you should incorporate.

Administrative work and other cumbersome duties gobble up a lot of time and hamper the innovation and productivity of employees. That work still needs to be done, but "Simplify Work" author Jesse Newton reveals how to approach it differently to unleash the full potential of your business.

Business expert and novelist Diana Kander discusses her new book, "The Curiosity Muscle," and examines the four questions business owners should constantly be asking themselves. Kander also draws on her expertise to offer helpful tips for launching new products - and which tactics to stay away from.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Small business expert Barry Moltz says our growing economy is due for a recession but the business owners who are prepared for it can prosper. Moltz explains which factors suggest a rocky economy this year, why having enough cash on hand is critical for businesses, and what new technologies could boost productivity and efficiency this year.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Small business expert Gene Marks discusses how business owners ought to approach the new year. Marks details how to benefit from changes in the tax laws and properly navigate a volatile stock market. He also shares advice on how business owners can best budget their time in the months ahead.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

"Return on Courage" author Ryan Berman shares his entrepreneurial journey and explains why he believes courage is an indispensable ingredient to business success. Berman tells us the three critical components to courage and he exposes why several common ideas about courage are very wrong and potentially damaging to your business.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

Amobee CEO Kim Perell shares her amazing story of going from dead broke to building a multi-million dollar company from scratch. Also the author of "The Execution Factor," Perell then explains why execution is the key to business success and the five components of execution that business owners need to embrace.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts

As we get ready for the holiday shopping season, giant retailers and small businesses are competing for every dollar possible. But how can mom and pop operations ever compete with the big retailers? Bridget Weston Pollack of the SCORE Association offers four tips to give small business owners an edge on their competitors.Access our full library of podcasts for small businesses: https://www.bizfilings.com/toolkit/guides/podcasts