Mastering Your Message

When Mastering Your Message was created, ‘live streaming’ was not a real thing. Now, it is dominating message delivery. You do not have to do it, but if you would like to here is a little info on what you should do to get started.

Having gravitas is just a fancy way of saying you can speak into important situations as if you belong in the spotlight.  Do you have it? Do you need it? How do you get it if you do not? 

You have to master your message creation process and delivery alongside mastering the mediums of transmission that you choose to use.

Even with all of the methods of audio and video that can be used for messaging in this modern age, being in print, whether on paper or in pixels, is a great way to establish clout and a tried and true way to deliver your messages.

2020 will go down in history for a lot of reasons, with just one of them being the weirdest Presidential election the United States has ever witnessed. But this is not a podcast about politics. It's about effective messaging. And there was plenty to learn on the build-up to November 3rd, 2020, and beyond.

The simple advice I give to everyone recovering from a failure is ‘try again.’ But if you are working to deliver a message and you have failed to see results through a specific medium, you still need to try again, but you may need to review your message as well.

Giving a message is just telling a story, and like all stories, the more complicated it is, the easier it is to lose listeners. Here is an explanation of the foundation of storytelling to help: the Three-Act Formula.

Just because you are delivering one to many messages does not mean you can not have a little fun in a back and forth dialogue within your delivery. It takes some practice, but when you master having a dialogue within your monologue is a great way to keep people engaged in your delivery.  

You can easily get started as a speaker by being a ‘master’ in the topic you want to speak on. But if you think you are a master of many topics, you will find yourself not getting many bookings to take the stage in front of others.

You don't have to be a globetrotting daredevil to draw people in to hear your message. This is truly about hooking in the fish, regardless of bait used.

You have the right to change your mind, even if you are the spokesperson for a certain stance that doesn’t take to kindly to people of an opposing mindset. And there is a way to be true to your new belief and still remain a spokesperson.

Silence is a powerful tool that allows you to work engagement into your messaging by littering giving the audience time to think and reflex.

I'm back. After a hiatus created by life and circumstances, I'm ready to take back the role as 'messenger master.' If you have to step away from a position for a while, you may find stepping back into the role of spokesperson daunting. It can be, but I will give you my five step plan for how I am reassuring myself to that role for this podcast.

As this podcast is being released, the world is dealing with the spread of the novel coronavirus Covid-19. This is a crisis that we are all suffering through together, but when this issue passes, you may find yourself having to deal with a crisis of your own. As a communications specialist, these are 5 crisis communications messaging best practices that you should follow.

Every so often I have to remind myself that new people are tuning in to this podcast and that we must revisit some basic themes to ensure all listeners are on the same page.

Your message you have worked hard to craft is tied to you for its delivery. That makes it extremely important that you deliver your message as 'you' consistently.

‘Going blue’ is an expression used by comedians to describe the choice to curse in their acts. This choice can change the direction of their career, and a similar choice by you can do the same for your career as a messenger.

The world's greatest algebra teacher and the world's worst algebra teacher are both trying to teach algebra to students. There success or failure is less about the content the have to deliver, but the delivery of the content.

Messages are easier to take in if the messenger has 'the look' of a person who should deliver a certain message to a certain crowd.  

Just as your message has a target audience that represents those who will easily accept it, there is some sort of logo, mascot, or a person of authority that comes to be an easy representation of the reason behind the message. What do you do when the time comes to change that logo, mascot, or person?