Podcast & Prosecco

#130 Paige Pinder is a tarot reader and marketer. This episode is a bit different than usual, I'm sharing my personal tarot reading that Paige did for me about my business. I wanted to share the experience with you, record the predictions and give an inside look into how someone like Paige ends up in the tarot reading business. https://www.instagram.com/paige_ofcups/

#129 Melanie Trottier is a social media expert and content creator, she shares her journey of finding her career path and why it’s more about experience and building connections than it is education. We talk about our experiences with social, how you can make it a positive space to be in and why social media is the best place to network. She shares how she grew her TikTok account to almost 40K, what her content strategy looks like now and how she’s encouraging her community to create content with her 28 day challenge on Instagram. Melanie also gives us 3 instagram hacks. https://www.instagram.com/melanielaurene/

#128 Raquelle Kilotaitis is the co-founder of Carte Blanche, an agency focused on brand and influencer marketing. In this episode, we dive into the world of influencer marketing and talent management. Raquelle shares the journey that led her to co-found Carte Blanche. We talk about the misconceptions of influencer marketing and what managers do for influencers as well as what her day to day looks like. She shares what they look for in an influencer before they work together and why follower numbers don’t matter as much as people think. We talk about rates, negotiating and her advice for people who want to level up their influencer game. https://www.instagram.com/carteblanchemgmt/ https://www.carteblanchemgmt.com/

#127 Abdul Ahmed is the co-founder and CEO of Adesso, a Canadian men's lifestyle brand that specializes in unique and functional products. In this episode, Adbdul shares his journey through fashion and how Adesso grew from the market's need for more options in the men's fashion space. He talks about where Adesso as a brand began and how it's evolved into a more purposeful brand with the intention of creating a safe community and platform for men to build confidence in themselves by looking and feeling good. He emphasizes why brands should use their voice to create good and give back to the community instead of focusing just on sales. Abdul shares how Adesso is trying to break the stigma of men being vulnerable, talking about mental health and the struggles of self-confidence. He also shares the business lessons he has learned along the way, his advice for aspiring entrepreneurs and how Adesso is pivoting in light of the new digital age we are in. https://www.instagram.com/adessoman/ https://adessoman.com/ htt

#126 Bailey Stanworth is the founder of Play Digital, a digital marketing agency, a co-host on the podcast What Day Is It? And an influencer + dog mom. In this episode (part two of two), Bailey talks about what her personal brand has evolved into, why consistency and authenticity are so important and what her content creation process looks like. We talk about finding your own voice and doing what feels right for you, not following what everyone else is doing. She shares how she manages her time between her business, podcast and own account + her advice for people developing their personal brand. https://www.instagram.com/baileyjst/ https://www.instagram.com/playdigital/ https://podcasts.apple.com/ca/podcast/what-day-is-it/id1450232346 https://www.instagram.com/whatdayisitpodcast/

#125 Bailey Stanworth is the founder of Play Digital, a digital marketing agency, a co-host on the podcast What Day Is It? And an influencer + dog mom. Bailey walks us through her marketing background and how + when she decided to start her own agency. We talk about hiring, time management and how Bailey found her first clients. She gives her advice for aspiring entrepreneurs, how to start a business and her top tips for businesses wanting to grow their audience on Instagram. Part one of two. https://www.instagram.com/baileyjst/ https://www.instagram.com/playdigital/ https://podcasts.apple.com/ca/podcast/what-day-is-it/id1450232346 https://www.instagram.com/whatdayisitpodcast/

#124 Janine Sept is a wedding photographer and Clarity Coach. In this episode, Janine walks us through how she became a successful wedding photographer and how she integrated her partner into the business. She shares the journey on the decision to work on herself, become more mindful and adjust her life to be more enjoyable for and her loved ones around her. We talk about the common obstacles women face as entrepreneurs and some of the ways to overcome them. Janine shares how journaling and meditation have changed her mindset and why it’s important to make the space you need in your life. We talk about the power of social media, how being consistent on stories changed her business and personal brand and why you need to build accountability into your goals for 2021. https://www.instagram.com/janinedeanna/ https://www.janinedeanna.com/

#123 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about personal branding and influencer marketing. Kayley shares her content creation process for Instagram, how she decides which brands to work with and why gifted campaigns can be harmful to the industry as a whole. She talks about her agency, Hermana and how she decides which influencers to manage as well as the misconceptions about influencers working with an agency. Kayley gives her advice for people who want to become influencers or work on improving their online presence. https://www.instagram.com/hermana.agency/ https://www.instagram.com/kayley.e.r/ https://www.hermanaagency.com/

#122 Kayley Reed is the founder of Hermana Agency, an influencer marketing agency and a content creator. In this episode, we talk about all things TikTok. How the platform has changed over the last year, how brands are using it and what influencer marketing looks like on TikTok. She shares how she built her TikTok following of more than 50K followers by really niching down and how to find your own niche by finding something you absolutely love. Kayley walks us through her content creation process and her advice for people wanting to up their game on the platform. https://www.instagram.com/hermana.agency/ https://www.instagram.com/kayley.e.r/ https://www.hermanaagency.com/

#121 Maria Koutsogiannis is the creator and founder of Food by Maria, a blog, a cookbook, an app - all of the things. In this episode, she shares the journey of her blog and how she took the leap of quitting her full-time job to pursue a career as a food blogger. She talks about how she’s created multiple revenue sources and how to determine when to delegate jobs within the business that you aren’t good at or don’t enjoy. She shares her advice as a business owner, a content creator and as a food blogger. https://www.foodbymaria.com/ https://www.instagram.com/foodbymaria/ https://www.instagram.com/maria.koutsogiannis/ https://www.instagram.com/mediabymaria/

#120 Ariane Tonka is the Founder and CEO of Ovrgrnd, a digital marketing agency, and 66Agency, an influencer marketing agency as well as an influencer. In this episode, we talk about the importance of understanding your goals before launching social media campaigns, ads and strategies. Why influencer marketing is so powerful and how to put together successful influencer campaigns. Ariane shares her journey as a business owner and content creator, how she decides what brands to work with and why it's important to build your personal brand on things you already love. https://www.instagram.com/arianetonka/ https://ovrgrnd.ca/ https://66agency.com/

#119 This is part 2 with Tanisha Cherry, an influencer and podcast host. In this episode, we talk all about pitching. We talk about why you don't need to do gifted campaigns and how to pitch brands. Tanisha talks us through her Kate Summerville campaign as an example and provides great advice for how to determine your rates and what goes into taking a photo for a campaign. https://www.instagram.com/tanisha.cherry/ https://www.instagram.com/cherryloungepodcast/

#118 Tanisha Cherry is an influencer and podcast host. She's the queen of content and knowing your value when it comes to content creation and the platform you've built. In this episode, Tanisha shares how she became an influencer, her advice for aspiring content creators and how her perspective has evolved over the years. She talks about how to find your purpose and your intent, how to grow organically and find that community. This is part one of two, EPS 119 is about pitching. https://www.instagram.com/tanisha.cherry/ https://www.instagram.com/cherryloungepodcast/

#117 Megan Krepakevich is the founder of Social Integrity, a social media management and coaching business. She’s empowering entrepreneurs to create a signature online presence by understanding their value and brand. In this episode, we talk about social media strategy and personal branding. Megan shares her experience with both and the journey that has led her here. She gives her top tips, tricks and advice for establishing an online presence, why consistency is so important and why everyone should focus on storytelling first, selling second. We chat about mindset, imposter syndrome and how to show up as an expert in your niche without feeling like a fraud. https://www.instagram.com/megankrepakevich/ https://www.instagram.com/social.integrity/ https://www.socialintegrity.ca/

#116 Meighan recently completed her Masters of Architecture at the University of Manitoba and in 2018 she was a co-curator of the Winnipeg Design Festival. Meighan is indigenous, she is a maker, she is a designer and artist. Her art + research explores the role that storytelling plays in design, and how both have become the vessel for learning more about her own identity. In this episode she shares her journey to where she is today, the process that she goes through when helping a brand understanding their design, how her education and experience give her a different perspective on branding and how she started her freelance business. https://www.instagram.com/meighan1090/ https://meighan.myportfolio.com/

#116 Michelle McGrattan is the founder of The Michelle Method and an instructor at Barre Belle. In this episode, Michelle shares why a morning routine is so important for setting up your day and how she has learned to set boundaries for herself. She talks about why she rebranded her business, what the Michelle Method is and how she's helping her clients change their lives in a positive way. We talk personal branding and how she's grown such a strong and loyal community while still being true to who she is. https://www.instagram.com/themichellemethod/ https://michellemcgrattan.com/ Previous episodes: EPS 45: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000431616310 EPS 98: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000466619097

#114 Katherine Johnsen is the gorgeous face behind @beachykj. She shares her personal brand story and how she’s built a brand around sneakers and making streetwear accessible. KJ talks about how to find your niche and why it’s so important to remember that you can’t be everything to everyone. She gives her tips for building a brand, growing on social and sharing consistently. Listen to why diversifying content and platforms are key, her content creation process and how she decides on which brands to collaborate with. https://www.instagram.com/beachykj/ http://beachykj.com/ Previous episode: https://podcasts.apple.com/ca/podcast/poolside-podcast/id1380532510?i=1000421175835

#113 Welcome back to Poolside Podcast. We're in a new season and I'm ready for the guests that I have lined up for you. In this episode, I share what I have learned during the pandemic such as the value of time, slowing down and relaxing and having a perspective shift. Let me know what you think of the episode by DMing me or leaving a rating and review. http://instagram.com/poolsidedigital/ http://instagram.com/almostffamous/

#112 with Connor Curran. Connor is the co-founder of Local Laundry, a brand dedicated to building community and selling only Canadian made garments. On this episode, we talk about the importance of community and collaboration, why it’s so important for small businesses especially to build community and how the partnerships and collaborations are chosen with Local Laundry. We talk about COVID, BLM and how the ever-changing landscape has forced all businesses to adapt, understand their values and grow. Connor shares his advice for small business owners for navigating these challenging times and how LL has become a different business than it was 6 months ago. https://www.instagram.com/locallaundry/ https://locallaundry.ca/

Reposting of the interview I did for The Small Business Mastermind Podcast. Full transcript here: https://www.olympiabenefits.com/the-small-business-mastermind/episodes/13/how-influencer-marketing-helps-small-businesses-reach-new-customers For more informative episodes, click here: http://www.olympiabenefits.com/podcast