Marketing For The Uninhibited

When you have a question about how to do something, is your first instinct to sit down and figure it out or to reach out to someone else to do it for you?   Here's a tip, other people's marketing plans won't work for your business because they're not specific enough. While they may help you figure out some marketing basics, nothing will move your business along faster like a customized marketing plan and it starts with you understanding your business goals, your schedule, and your target audience. No one knows your business like you do!   In today's episode, I walk you through some basic guidelines for building your own one week marketing plan. I encourage you to try doing this exercise and sticking to your plan for the next week because this is how we learn to trust ourselves and stop looking outside of ourselves for our answers.   When you're ready to talk all things marketing, head over to marketinguninhibited.com to schedule your free 30 minute consultation. You can also watch a shorter video version of t

Celebrating is an important part of every marketing plan! Having a plan and sticking to it means achieving your goals. It means doing the things you said you were going to do. That's why celebrating is an important part of the plan. It's the time where you get to pause, acknowledge, and honor all the work you've put in, how far you've come, and what you're capable of. Pour yourself a glass of bubbly (champagne or sparkling water or whatever!) and take time to CELEBRATE with me today! To schedule your free 1:1 marketing consultation, 30 minutes to talk all things business with yours truly, visit marketinguninhibited.com or message me on Instagram @marketinguninhibited    

The marketing actions you take in your business should be working together to lead your customers on a path to working with you, just like little breadcrumbs, each step getting them closer to your final destination (paying you). Today, I walk you through how to define and map out a seven step customer journey. YOU are in charge of your relationship with your customers so make sure the path you're on is well thought-out. To download a free four-week marketing action plan or to schedule a free 30 minute consultation, visit marketinguninhibited.com To watch a shorter, video version of this topic, find me on IGTV @marketinguninhibited

In this episode, I discuss a few different options for turning your hobby into a business. I also share a big learning experience that I went through and why I'm an advocate for trademarking your name and log.   We discuss naming your business and the research involved in that, incorporating your business, the difference between trademark vs. copyright vs. patent AND who to call for help when you need answers.   Book a free marketing coaching consultation at marketinguninhibited.com or message me on Instagram @marketinguninhibited.   You can always send questions and topics you'd like to see covered to mrodriguez@marketinguninhibited.com

If you struggle with tracking your numbers, aren't sure what your gross monthly income is or even how to figure it out, or how much your spending each month, then this episode is for you! In this episode, I explain why we need to track our numbers and walk you through how to set-up a basic tracking tool that you can use monthly, quarterly, and annually.    Book a free marketing coaching consultation at marketinguninhibited.com or message me on Instagram @marketinguninhibited.   You can always send questions and topics you'd like to see covered to mrodriguez@marketinguninhibited.com

Kids are transitioning back to school/elearning and working parents and teachers are trying to manage yet another scheduling change (thanks 2020!). Today's episode is all about understanding that WE CHOOSE HOW WE SPEND OUR TIME and that our worth is not tied to the number of hours worked. Tune in for the 4 step exercise that will have re-evaluating how you spend your time, streamlining your activities and saying no to things that don't have to get done this week. Schedule a free consultation at marketinguninhibited.com and find me on Instagram @marketinguninhibited

This Goals Exercise is the 6th installment in our Build a One Page Marketing Plan.    Be sure to go back and check out the 5 previous episodes so you're fully prepared to discuss your short term and long term goals during today's episode.    For full show notes or to schedule a free 30 minute Coffee Chat, visit marketinguninhibited.com or find me on social media @marketinguninhibited

The fifth episode in our Build a One Page Marketing Plan series is all about building a content strategy that works for you and gets you in front of your target audience.    The two most important things to keep in mind as you create your own content strategy are to 1. Deliver Value and 2. Be Consistent   For full show notes or to schedule a free 30 minute Coffee Chat, visit marketinguninhibited.com or find me on social media @marketinguninhibited

I don't know about you, but we have really missed being able to go to the library lately, especially as a kid-friendly activity during the summer months. That's why Krista Danis, Events and Program Coordinator at the Aurora Public Library, joins me to give us an update on the library's summer activities. Krista specializes in planning and development of library-wide events, coordinating programs for adults, and facilitating/scheduling exhibits. Below are links to some of the programs mentioned in the episode.   You can make a one-time donation or monthly donations to the Aurora Public Library Foundation, which is the fundraising entity for the library.  Just visit https://aplfoundationil.org/literary-sponsor/ All virtual programming for children, teens, and adults, as well as Coronavirus assistance for individuals and families, E-learning resources, and so much more at https://aurorapubliclibrary.org/at-home Any information about curbside pickup, public computer use, and our other services can be found a

In this episode, we'll answer one of the most challenging questions you'll face while building your business: whose problems are you solving? Often times when it comes to narrowing down your target audience, there's this fear of missing out in the back of your mind. You don't want to say no because: you need the money, you want the experience, you want a full schedule...the list goes on. But what if saying no to the wrong client means making room for and saying yes to the right ones? What would your business look and feel like then? For full show notes or to schedule a free 30 minute Coffee Chat, visit marketinguninhibited.com or find me on social media @marketinguninhibited

Today we're diving into one of my FAVORITE exercises to do with clients. Before you begin, if you haven't already listened to the Mission and Vision episodes, please go back and do so now before you begin this one. Brand pillars are three to four words/characteristics/emotions that you can use to describe your brand - at all times. For example, Marketing for the Uninhibited is marketing that is SIMPLE, DOABLE, AND FUN. I love this exercise so much because it really helps business owners (especially all you new ones) to start thinking of their brand as it's own personality, not just an extension of self. This where we really start to develop the brand and how we want it to resonate with people. For full show notes, more resources and/or to schedule a free consultation, visit marketinguninhibited.com or find me on social media @marketinguninhibited

How can you plan for the future if you don't know what you want your future to look like? Grab your journal, clear some time on your calendar and let's get started! In this episode, I'm discussing vision statements, dreams, and future self - the importance of them, setting aside time for them, and some other ideas that will get your mind thinking ahead in your business and in your personal life. This is the first episode in a 7 part series where I'll be walking you through exercises that I do with my clients and in group workshops to build a simple one page marketing plan that you can use as a roadmap for your business (and decision making). If you don't have a marketing plan or are interested in revising your plan, then these episodes are for you! For full show notes, more resources and/or to schedule a free consultation with me, visit marketinguninhibited.com or find me on social media @marketinguninhibited

In this episode, I'm discussing mission statements: What are they? How do you create one? And why is it important? This is the first episode in a 7 part series where I'll be walking you through exercises that I do with my clients and in group workshops to build a simple one page marketing plan that you can use as a roadmap for your business (and decision making). If you don't have a marketing plan or are interested in revising your plan, then these episodes are for you! For full show notes, more resources and/or to schedule a free consultation with me, visit marketinguninhibited.com or find me on social media @marketinguninhibited  

On this episode I'm joined by special guest Sharris Wilson-Salazar. Sharris is a Creative Recruiter at Vitamin T and the owner and event planner at Canvas Wedding and Event Design in Chicago, Illinois. She joins me on this episode to discuss diversity and inclusion: what each word means, ways to incorporate more diversity and inclusion in our marketing, and the personal work we can do as business owners/individuals. Learn more about Sharris on Instagram @canvaswed or canvaswed.com. And, checkout @together.chi for all inclusive wedding planning for bold little weddings.   Resources mentioned: Semicolon Bookstore, Chicago, IL National Museum of African American History & Culture Digital Resources Guide Linked In Learning Path   To watch our full interview, visit  https://youtu.be/j_xan7nNjfk To learn more or schedule a free consultation with Miranda Rodriguez, visit marketinguninhibited.com or find her on social media @marketinguninhibited  

Often times clients come to me with what they think are "marketing problems." In reality, a lot of the problems they're having are just decisions that need to be made in their business. In this episode I talk about decision fatigue, getting stuck in indecision, and my process for confidently making decisions that are right for you and your business. Learn more at marketinguninhibited.com or on social media @marketinguninhibited

There is a helluva lot going on in the world right now! That's why, on this episode, I'm asking YOU a question that you've probably been asking everyone around you: how are you doing? Seriously, how are you R E A L L Y doing? If you can, take this time to stop what you're doing, grab a journal and get honest with yourself about the answer to this question. Our mindset determines how we show up in our marketing, with our clients and in our day to day lives, which is why I'm taking a little time today to help you check-in with yourself. For more marketing resources or to schedule one on one time to chat, visit marketinguninhibited.com  

On this episode, I'm joined by Shannon Cameron. Shannon is the Director of Education and Community Engagement at Paramount Theatre and Paramount School of the Arts   Shannon shares with us: How they're creating new ways to learn (and tackling Zoom burnout) What their future looks like as of now (recorded one week ago) How we can support our arts communities right now     To get involved and stay up to date, visit paramountaurora.com or find them on social media: @paramountaurora and @paramountschoolofthearts   This episode is brought to you by Aurora Downtown. A big thank you to them for supporting the podcast and for supporting our Aurora Community during this crazy time. To stay up to date with what's happening in Aurora, visit auroradowntown.org   *** Over the next few weeks, I'll be giving small business owners and entrepreneurs a chance to share how they're handling business during this pandemic. To keep things consistent, I'll be asking everyone the same five questions: 1. What is the bi

On this episode, I’m joined by Jenna Ward. Jenna is a pre-school director in Virginia where the governor has asked childcare facilities to remain open for children of essential personnel. And fun fact, Jenna and I were roommates in Virginia when I first moved there.  Jenna shares with us: How she and her team are adjusting to their new normal Why showing gratitude is part of her self-care routine What she hopes will stick around as we slowly come out of the initial wave of this pandemic *Please Note: You may here references to dates and activities that have now passed, like Teacher Appreciation Week, because this episode was recorded a couple of weeks ago. Thanks for listening!   *** Over the next few weeks, I'll be giving small business owners and entrepreneurs a chance to share how they're handling business during this pandemic. To keep things consistent, I'll be asking everyone the same five questions: 1. What is the biggest shift you've had to make in your business? 2. What are you doing to address this

Debi Lerma, the owner of and hairstylist at Do or Dye Designs located on Stolp in Downtown Aurora, joins me on this episode to share her perspective on our new reality. SPOILER ALERT! Please don't cut your bangs at home! Debi shares with us: How she's running a business without being able to use her place of business How you can support your local hairstylists How she's adjusting to more time at home   This episode is brought to you by Aurora Downtown. A big thank you to them for supporting the podcast and for supporting our Aurora Community during this crazy time. To stay up to date with what's happening in Aurora, visit auroradowntown.org   *** Over the next few weeks, I'll be giving small business owners and entrepreneurs a chance to share how they're handling business during this pandemic. To keep things consistent, I'll be asking everyone the same five questions: 1. What is the biggest shift you've had to make in your business? 2. What are you doing to address this shift? 3. How is your business com

Today I’m joined by an Aurora community favorite, Marissa Amoni. Marissa is the Aurora Downtown Manager, responsible for community events like Aurora’s First Fridays and She was the founder, editor, and publisher of Downtown Auroran Magazine for eight years. Stay up to date with our Aurora Downtown community by visiting auroradowntown.org or by following them on social media @auroradowntown   Marissa shares all of the shifts that are happening in Downtown Aurora, including: Changes to upcoming events Providing different types of support for small businesses Being a conduit of information and connection for the Aurora community   This episode is brought to you by Aurora Downtown. A big thank you to them for supporting the podcast and for supporting our Aurora Community during this crazy time. To stay up to date with what's happening in Aurora, visit auroradowntown.org   *** Over the next few weeks, I'll be giving small business owners and entrepreneurs a chance to share how they're handling business during