Sunny Side Up

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 262:06:40
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Sinopsis

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

Episodios

  • Ep. 203 | Digital Transformation. Ft. Gene Cornfield

    29/06/2021 Duración: 50min

    In this episode, Gene Cornfield talks about digital transformation for growth in the 21st century and how to become a business of experience. Gene breaks down the five dimensions of his framework for holistic growth transformation and shares his candid thoughts on where the world of business is in terms of digital transformation. He highlights lessons learned and best practices for growing your business through digital transformation and learning from customers. Contact Gene Cornfield | Follow us on LinkedIn

  • Ep. 202 | Rebranding at Scale. Ft. Brian Clevenger

    25/06/2021 Duración: 48min

    In this episode, Brian Clevenger discusses the rebranding of companies and how to do that right. He shares his journey shifting from the client-side to the agency side of the business now. Brian explains in detail how Blackberry made the flip from handheld to software, focusing entirely on cybersecurity and how they used relevancy in their marketing to keep their value intact. Tune in to learn all about rebranding and refreshing and how they differ in practice. Contact Brian Clevenger | Follow us on LinkedIn

  • Ep. 201 | The Impact of Customer Insights. Ft. Seema Swamy

    23/06/2021 Duración: 20min

    In this episode, Seema Swamy talks about the impact of customer insights. She first defines what customer insights are and why they are needed in all parts of an organization, then highlights how companies and researchers are approaching determining ROI from customer insights. Plus, she shares how innovation and increased customer expectations are impacting the need for continuously analyzing customer insights. Contact Seema Swamy | Follow us on LinkedIn

  • Ep. 200 | Art of the Thought Exchange. Ft. Jayme Smithers

    22/06/2021 Duración: 36min

    In this episode, Jayme Smithers talks about the art of ThoughtExchange and how enterprise discussion management can build relationships and boost sales. Every customer wants to know more about the revenue leaders and how revenue teams interact with them, so Jayme shares how he and ThoughtExchange are helping your teams make meaningful connections and drive the highest level of performance possible with their Modern Revenue Leader Series. Contact Jayme Smithers | Follow us on LinkedIn

  • Ep. 199 | How to Understand Client Behaviour. Ft. Prateek Vasishta

    21/06/2021 Duración: 32min

    In this episode, Prateek Vasishta discusses customer and client behavior amid the changing times of today. We learn to adapt our sales and marketing teams to understand client requirements better. Prateek also offers a dynamic overview of the changing landscape of sales today. If you have been looking for ways to enhance the customer experience for your company effortlessly, this episode is for you. Tune in!  Contact Prateek Vasishta | Follow us on LinkedIn

  • Ep. 198 | Journey from being a regional to global leader. Ft. Utkarsh Bahadur

    18/06/2021 Duración: 36min

    In this episode, Utkarsh Bahadur describes the journey from being a regional leader to a global leader. He highlights the similarities and differences between both levels of leadership as well as necessary steps and factors to consider in preparation for higher leadership roles. Contact Kristine Colosimo | Follow us on LinkedIn

  • Ep. 197 | Importance of Building Trust. Ft. Kristine Colosimo

    17/06/2021 Duración: 21min

    In this episode, Kristine Colosimo talks about the importance of building trust and how building communities for your prospective customers has become the next big opportunity for B2B sales teams. Kristine talks about the past, present, and future of building trust and nurturing relationships with customers and prospects, as well as how to boost sales by building your own community of prospects. Contact Kristine Colosimo | Follow us on LinkedIn

  • Ep. 196 | Vetran - Don't Give UP. Ft. Gavi Kumar

    16/06/2021 Duración: 34min

    Civilians may not be aware of the unique challenges that separating from the military and integrating back into civilian life can present. In this episode, Gavi Kumar talks about the meaning behind the phrase “Veteran, Don’t Give Up” and speaks on how veterans can successfully integrate back into the civilian world, specifically in a corporate setting. He talks about his journey transitioning from the military to a corporate career and shares powerful lessons and pieces of advice for both corporate leaders and veterans to making the process easier. Contact Gavi Kumar | Follow us on LinkedIn

  • Ep. 195 | Cognitive Biases and Behavioral Intelligence. Ft. Abhijit Pattnaik

    15/06/2021 Duración: 29min

    In this episode, Abhijit discusses cognitive biases and Behavioral Intelligence. We learn how biases play a huge role in decision-making and how these work from an organizational perspective. He also talks about its different types and heuristics - a natural reaction to cognitive biases. We see the potential gaps in providing data and decision-making and the need for business intelligence interfaces. Tune in to learn how to accept biases and adapt to the current changing environment of decision-making. Contact Abhijit Pattnaik| Follow us on LinkedIn

  • Ep. 194 | Elevation of a BDR role. Ft. Jeremy Levine

    15/06/2021 Duración: 52min

    In this episode, Jeremy Levine talks about the role of a business development representative (BDR), also known as a sales representative, in 2021. Jeremy shares insight into what sales development looks like right now, what skills a BDR needs in 2021, the value a BDR brings to a company (even with all the automation present in sales), and how to stay motivated as a BDR. Contact Jeremy Levine | Follow us on LinkedIn

  • Ep. 193 | Scaling Industry/Vertical Teams. Ft. Lori Mitchell-Keller

    14/06/2021 Duración: 38min

    In this episode, Lori Mitchell-Keller talks about scaling industry or vertical teams, detailing the duties of an industry team and why executives would benefit from joining an industry team. Lori explains how to build an industry team and provides insightful examples of how she and her industry teams at Google Cloud have built solutions for companies that improve and scale their data analytics, machine learning, and overall business operations. Contact Lori Mitchell-Keller | Follow us on LinkedIn

  • Ep. 192 | On the other side of Fear.. Stands your Dreams. Ft. Reena Mishra

    11/06/2021 Duración: 37min

    In this episode, Reena Mishra expounds on the topic "On the other side of fear stands your dream,” highlighting the challenges of female sales leaders, practical solutions to the obstacles, qualities of a good leader, and a framework for leadership. Contact Reena Mishra | Follow us on LinkedIn

  • Ep. 191 | Building a Data Driven Product Team. Ft. Indrasis Mondal

    10/06/2021 Duración: 33min

    In this episode, Indrasis Mondal speaks with us on building a data-driven product and why it is important in today’s times. We also discuss the benefits of aligning the product and GTM teams in a company and understanding the collective goals for the better functioning of an organization. If data science products are what your startup or established business is into, this episode is for you. Listen in! Contact Indrasis Mondal | Follow us on LinkedIn

  • Ep. 190 | Partner Marketing and Why Performance-Based Marketing Partnership are Important. Ft. Behzaad Habibi

    09/06/2021 Duración: 38min

    In this episode, Behzaad Habibi talks about partner marketing and why performance-based marketing partnerships are so important to business growth and expansion in 2021 and beyond. Curious to know what the future of marketing partnerships looks like? Tune in to learn how partner marketing will likely evolve in the coming years, along with a great framework for implementing marketing partnerships in your business. Contact Behzaad Habibi | Follow us on LinkedIn

  • Ep. 189 | Content Marketing - Narrative Strategy. Ft. Amit Vaish

    08/06/2021 Duración: 41min

    In this episode, Amit Vaish brings a unique perspective to the go-to marketing strategy that delivers success in marketing programs. He’ll talk about creating a brand that is more thoughtful and memorable. We will also learn the importance of content marketing today and how it became all about building relationships with others. And how can you help customers move through their buyer journey? We will go with the same passion and zeal that we always love to have. Tune in to this episode! Contact Amit Vaish | Follow us on LinkedIn

  • Ep. 188 | Global Strategic Business Advisory Cloud SaaS Enterprise Platforms. Ft. Anirudha Takle

    07/06/2021 Duración: 39min

    In this episode, Anirudha Takle talks about Industry 4.0 and the rise of digital transformation, especially during the covid-19 pandemic. He shares his thoughts and experiences with the impact of digital transformation on skill gaps, multiple different industries, data sensitivity and cybersecurity, sales and marketing teams, and more. Tune in for expert insight into where the future of business and technology is taking us in 2021 and beyond! Contact Anirudha Takle | Follow us on LinkedIn

  • Ep. 187 | Effective AI for practitioners. Ft. Janani Sriram, Bain & Company

    07/06/2021 Duración: 46min

    In this episode, Janani Sriram shares her insights on "Effective AI for practitioners,” explaining how to get value from Artificial Intelligence, Advanced Analytics, and Machine Learning. Contact Janani Sriram | Follow us on LinkedIn.

  • Ep. 186 | Being a Transformational Leader. Ft. Kuldeep Solanki, SAP Asia Pte Ltd

    04/06/2021 Duración: 32min

    In this episode, Kuldeep Solanki discusses being a transformational leader, benefits, and necessary steps to be taken if such a leadership style is adopted. He also highlights the qualities of a successful leader and the skill sets that make them stand out. Contact Kuldeep Solanki | Follow us on LinkedIn.

  • Ep. 185 | How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP

    04/06/2021 Duración: 37min

    In this episode, Daniel Marty talks about how to define and develop an Account-Based Marketing (ABM) approach to drive business objectives. He shares his thoughts and approaches to aligning sales and marketing, data-driven practices, defining and defending Ideal Customer Profiles (ICPs), and developing ABM KPI measurements. Contact Daniel Marty | Follow us on LinkedIn.

  • Ep. 184 | Salesforce Implementation. Ft. Ike Dimitriadis, S&P Global

    03/06/2021 Duración: 27min

    In this episode, Ike Dimitriadis discusses Salesforce Implementation in detail, the different approaches and their suitable applications, as well as major principles to be considered to achieve a successful Salesforce implementation. Contact Ike Dimitriadis | Follow us on LinkedIn.

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