Sunny Side Up

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 262:06:40
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Sinopsis

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

Episodios

  • Ep. 283 | The Three Pillars of Business Intelligence – and Success

    16/02/2022 Duración: 42min

    In this episode of Sunny Side Up, Alina Gubavu, Director of Analytics and B.I. at Microsoft, shares her change management philosophy. A voraciously curious lifelong learner, she has expanded her roots in Romania and taken flight in the world of business intelligence. Reflecting on the key elements of her success, Alina recognizes the power both in being a mentor and staying perpetually open to mentoring. Progress comes in pieces, she says, and it takes a network pulling together to identify, sort, and leverage those pieces. Change management is a cornerstone to Alina’s work, helping organizations optimize operations through business information, data analysis, and decision-making support. But none of it works without intentionality, clearly identifying goals and mitigating risks. Productivity means different things to different companies, but there’s always a value-add available if you can get buy-in and stay open to what’s on the horizon. “See change happening,” she says, “and embrace new waves of change in

  • Ep. 282 | The Best Analyst Insights Reviewed

    15/02/2022 Duración: 09min

    Aditya will talk to us about helping marketing and sales teams evolve and stay updated on new trends by bringing together real-world insights. He will also help us understand the achievements of ratings and what is beyond the quadrants. Connect Aditya Modi | Follow us on LinkedIn

  • Ep. 281 | How To Be The Next Leader: Mentoring 101

    14/02/2022 Duración: 25min

    Andres Ceballos is a trusted district advisor and manages initiators and programs that focus on Salesforce's portfolio growth and adoption. In this episode, Andres shares his experience in leadership roles from the past 20 years. He defines the difference between a mentor and a leader, highlights the significance of inner work, details how to change our thought process effectively. Connect Andres Ceballos | Follow us on LinkedIn

  • Ep. 280 | Secrets You Didn’t Know About Predictive Analytics

    09/02/2022 Duración: 39min

    This episode of Sunny Side Up highlights a pioneering Chief Data Officer who shares what the role means and why it has grown increasingly important within the enterprise. Inderpal Bhandari, named Chief Data Officer of the Year 2017 by the CDO Club, has moved through several roles at IBM, but none has been more transformational than his current C-suite presence as CDO. He and his teams have been empowered to accomplish in-house at IBM what companies of all sizes want most to see: Growth in the top line, expansion of the bottom line, and overall risk reduction. Data transformation, AI, and cybersecurity are the three main pillars for getting there. With his methodology, Inderpal has found ways not only to leverage data in myriad ways but also to create transformation within the IBM culture – that adoption piece without which, says Inderpal, there can be no meaningful or sustainable implementation. You’ll enjoy Inderpal’s front-line observations and some recommended resources for learning yet more about what’s o

  • Ep. 279 | How the world has changed for Public Sector

    02/02/2022 Duración: 32min

    Call it what you like: Paradigm Shift, Transformation, Revolution. Whatever the term, the pandemic has prompted a global realignment. The concept of remote work, which used to be doled out reluctantly, overnight became the new standard. This episode of Sunny Side Up invites guest Jo Powell to assess the results. Change has been perhaps most profound among public institutions once known as lumbering and committee-heavy. Thanks to Covid19, the landscape changed completely. Decision-making was accelerated, and deployment of resources is agile by necessity. Technology was leveraged to improve data management and quality of life. Enjoy this conversation about the future of remote work in a world that will never go back entirely to business as usual. Jo is among those embracing change, getting creative, and adapting in ways that will benefit workers and organizations alike. Connect Jo Powell | Follow us on LinkedIn

  • Ep. 278 | Revamping Go-To-Market

    31/01/2022 Duración: 29min

    Aaron talks about the competitive market space and how to adapt and adjust to the fast pace B2B market changes to stay ahead in the game. He explains how to build a revamping go-to-market strategy, design a successful marketing campaign to promote your products, and boost sales. Aaron also shares some of his personal experiences, use cases, and tips to speed up with the evolving changes. Connect Aaron George | Follow us on LinkedIn

  • Ep. 277 | How the world has changed for B2B?

    27/01/2022 Duración: 20min

    Andy Niemann will discuss with us how the world has changed for B2B since the pandemic, the challenges, and how to overcome these challenges in new innovative ways. Connect Andy Niemann | Follow us on LinkedIn

  • Ep. 276 | Accelerating Digital Transformation

    20/01/2022 Duración: 19min

    Eduardo will be talking to us on starting and accelerating digital transformation initiatives and will walk us through how we help small and large-scale companies to go through the digital transformation. Connect Eduardo de Carvalho | Follow us on LinkedIn

  • Ep. 275 | Make Cultural Difference Work for You

    18/01/2022 Duración: 37min

    Jieun Chung will be discussing with us the art of succeeding events, constant pushback and will take us through the journey of her career path and what the challenges she faced and how she successfully overcame them. She will talk about the cultural norms she has come across and how one can adapt and learn new things. Connect Jieun Chung | Follow us on LinkedIn

  • Ep. 274 | Pivoting during the covid crisis

    13/01/2022 Duración: 22min

    Giorgia Favaretto today will explain to us how to think on your feet and pivot on a dime and learn how to survive a real crisis, sharing her experience on how to offer value to customers, how to communicate and support them. She also talks about managing clients and employees and encouraging them to practice a work-life balance. Connect Giorgia Favaretto | Follow us on LinkedIn

  • Ep. 273 | Get Ahead in B2B with Customer Experience Management

    07/01/2022 Duración: 36min

    Ratul Sengupta today will be discussing with us about driving business impact using data from a customer experience perspective, solutions that empower brands to build strong relationships with their end customers through meaningful connections that boost their brand value that create shareholder value. ​​He also talks about how to create innovative solutions and reduce customer effort driving a higher customer experience engagement plan. Connect Ratul Sengupta | Follow us on LinkedIn

  • Ep. 272 | Ways to Solve No Historical Data

    05/01/2022 Duración: 14min

    Mark Turner explains go-to-market planning for a brand new division with zero historical data. How do we upscale a business using the first-party intent data and analyze customer behavior patterns to understand their pain points and offer solutions? Connect Mark Turner  | Follow us on LinkedIn

  • Ep. 271 | Future of Artificial Intelligence and Machine Learning

    20/12/2021 Duración: 39min

    This episode of the Sunny Side Up podcast packs the whole expanse of technology into a conversation with one of the industry’s longtime innovators. George Gatsis, who has been leading seamless enterprise-level business and digital transformations dating back to the days of mainframe computing. He shares his insights on ever-accelerating rates of tech development as well as the impacts of AI, big data, and machine learning – all nascent but here to stay. Also, George suggests two critical elements to effectively managing remote workplace environments (trust and metrics) and recommends some valuable reading you’ll want to check out. Connect George Gatsis | Follow us on LinkedIn

  • Ep. 270 | Obstacles to deploying big data in a sales and marketing

    15/12/2021 Duración: 37min

    The first draft of anything is going to be imperfect, but that’s the point! This episode of Sunny Side Up features Claudia Virlanuta, CEO at Edlitera, who wants to empower even the least technical of executives to leverage data science and analytics. It starts, however, with a willingness to feel foolish or even outright fail. While some 81% of executives believe big data is key to enterprise leadership, a majority of the same sample group believe themselves to be ill-equipped and most likely unable to acquire the necessary tool kit. Not true! Claudia lists the barriers to effective data adoption and management – as well as some very concrete strategies for removing those stumbling blocks. Some of Claudia’s solutions require no more than enlisting help from team members or taking a couple of basic online courses to become conversant on your own. A big part of leveraging data science is creating and supporting its integration within the workplace culture. And you don’t have to have a Ph.D. to do that. Just be

  • Ep. 269 | Role of marketing in M&A

    13/12/2021 Duración: 19min

    Acquisitions can be anxiety-provoking on many levels, but there are ways in which marketing has a very specific (and useful) role to play in smoothing the way. This episode of Sunny Side Up features Stacy West, Chief Marketing Officer at insight software, who shares some of the tools she has developed to facilitate the M&A process. With some 20 acquisitions in the past three years alone, insight into both organic and inorganic growth. The goal is to be a world-class company fueled by both the acquisition of companies and the extension and growth of their products. Stacy explains how marketing due diligence requires its own set of metrics to measure a target’s maturity, depth of resources, and ability to integrate out of the gate. She also recommends tactics for team-building and creating a sense of transparency that helps unsettled employees stay focused on big-picture unity and how they can contribute. And, speaking of contributions, the single most important thing that individuals at any level of the ma

  • Ep. 268 | How has AI/ML helped sales?

    09/12/2021 Duración: 34min

    This episode of the Sunny Side Up podcast features a sales pro who got his start in an unlikely place. Corey Kleinbauer, a Boston-based sales executive with SAS, planned a career in the mental health space. When he decided to switch his focus to sales, it turned out that the psychology skill sets he’d studied transferred with great results. As VP of Sales, Corey has developed and led a team producing double-digit growth year over year. He shares with us valuable insights about how to develop meaningful trusted advisory relationships, turn curtailed pandemic travel to the best advantage and make inroads with C-suite executives through hustle, homework, curiosity, and empathy. Connect Corey Kleinbauer | Follow us on LinkedIn

  • Ep. 267 | Digital Adoption in Today’s World

    06/12/2021 Duración: 22min

    This episode of the Sunny Side Up Podcast features Kristopher Clark, a Silicon Valley visionary who has built his career on the results-oriented product, project, and business relationship management for consumer-facing products. He’s uniquely positioned to talk about something top-of-mind for companies across every enterprise sector: Digital Adoption. The conversation covers both tactical and strategic issues, including insights from Kristopher’s current work as Head of Digital Adoption & Content at ServiceNow and throughout a career that has also encompassed important roles at Allergan, Genentech, and Silicon Chef. He has a passion for what he does that will inspire you to reconsider all things Digital Adoption – and more! Connect Kristopher Clark | Follow us on LinkedIn

  • Ep. 266 | It’s Not All About the Sale

    03/12/2021 Duración: 19min

    Senior VP of Sales, Dale Limes shares an approach that imagines Halo’s sales team as an extension of their client’s in-house marketing function. The emphasis is on selling solutions, not just products, and constantly pivoting to identify and understand customer needs. If circumstances are fluid, as they have been with the unfolding pandemic, Halo’s philosophy is to get ahead of the curve and anticipate how best to provide branded merchandise that is not only an important promotional vehicle but also a source of fun and diversion. Dale shares his marketing perspectives and provides some interesting resources to consider, along with a shout-out referral for a future interview. Connect Dale Limes | Follow us on LinkedIn

  • Ep. 265 | Traditional vs. Digital Marketing

    01/12/2021 Duración: 15min

    In this episode, Raja Narula talks about the power of traditional marketing and digital marketing. He speaks on his view of the current landscape of traditional and digital marketing, how they can work together to achieve sales goals, and the biggest marketing trends he’s been seeing. Plus, he shares wise words on the most powerful attributes of digital marketers. Connect Raja Narula | Follow us on LinkedIn

  • Ep. 264 | Strategies for Turning business intelligence into Long-Term Dollars

    26/11/2021 Duración: 20min

    The impacts of supply chain disruption, which have been looming on the retail and e-commerce horizon for months, are coming into sharp relief as the holiday season kicks into high gear. This episode of Sunny Side Up features Yael Zlatin, whose marketing savvy translates across sectors and transcends pandemic-related challenges. National Sales Director and Head of Ecommerce at Adtaxi, she shares strategies for coping with the escalating costs of digital advertising and optimizing business intelligence (data that in many cases your company already owns for months into the future) into long-term marketing muscle. This is a lively conversation that every company navigating uncharted seasonal merchandising terrain will want to hear. Connect Yael Zlatin | Follow us on LinkedIn

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