Cmo Moves

In a recent interview at Brandweek, Mayur Gupta, CMO of Kraken, shared his unique journey and perspectives on the role of marketing leadership in driving business growth. Gupta's background as an engineer has provided him with a valuable systems-thinking approach to marketing, allowing him to navigate the complex landscape where technology, data, and creativity converge.In a candid conversation, Gupta emphasized the importance of balancing short-term impact and long-term brand building, stating, "The resilient brands are the ones that truly believe in the serendipity and irrationality of marketing."Gupta also shed light on Kraken's mission-driven approach, exemplified by their recent partnership with Williams Racing in Formula 1, where they used prime real estate on the racing cars to educate the world about the potential of cryptocurrency. He explained, "We are founded by two incredible co-founders who are literally crypto OGs...we needed a platform to reach hundreds of millions of people around the world to

In a dynamic conversation at Brandweek, Dara Treseder, CMO of Autodesk, shared her insights on marketing leadership and the transformative power of creativity.Her journey as a CMO began at GE Business Innovations and GE Ventures, where she learned valuable lessons from influential leaders like Sue Siegel and Beth Comstock. Treseder later ventured into startups, proving her adaptability and resilience in environments with limited resources. Her experiences at Carbon and Peloton further solidified her commitment to being a business leader, not just a CMO.Listen to this episode to find out more about Dara's insights on providing valuable lessons for aspiring CMOs, highlighting the significance of impactful decisions, mentorship, and the transformative power of creativity in the world of marketing.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand mark

As a special bonus episode this week, we are spotlighting another amazing series on the Adweek Podcast Network. Hosted by Debra Chen, The Great Fail is a true crime-inspired, business podcast that examines the greatest success stories of the most prominent and prolific companies, brands, and people and what led to their demise. In this episode, Debra takes a look at The Wing, a pioneering and exclusive women's co-working space that shattered glass ceilings and secured over $100 million from investors, including WeWork and Airbnb, venture capitalists, and celebrity investors such as Megan Rapinoe and actress Mindy Kaling. But as The Wing was enjoying its ascent into stardom, its employees would soon threaten to clip the Company’s soaring wings.Tune in to this episode of The Great Fail to hear the full story and subscribe to The Great Fail wherever you get your podcasts and join us next week for an all-new episode of Marketing Vanguard.Listen and subscribe to The Great Fail on Apple Podcasts or find i

In this captivating interview, Raja Rajamannar, Chief Marketing & Communications Officer and President - Healthcare Business of Mastercard, shares his remarkable journey from a background in chemical engineering to becoming a marketing visionary.Rajamannar's passion for learning is deeply ingrained in his DNA, dating back to his childhood. He follows a routine that has become a cornerstone of his life: dedicating at least five to five and a half hours every weekend to pure, uninterrupted learning. This commitment, he explains, is his form of self-indulgence—a testament to his unwavering dedication to personal growth.Listen to this episode to discover how Rajamannar's commitment to learning and innovation has shaped his career and the marketing industry as a whole.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and eve

In a candid conversation with Fernando Machado, the CMOof NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing.Listen to this episode to hear how Fernando Machado's career path from engineering to marketing innovation exemplifies the importance of embracing diverse perspectives and using technology like AI to drive positive change. Hosted on Acast. See acast.com/privacy for more information.

Häagen-Dazs. Skinny Cow. Edy's. Drumstick.If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone. In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her journey from Nestle intern to CMO of one of the oldest and reconizable names in ice cream. Listen to this week's episode to hear how Rivera Marquez and Dreyer's Grand Ice Cream deliver the best ice cream to consumers and building brands consumers love by having the same objective across the c-suite, how they handled repositioning their brand during the pandemic, and much more. Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads help

In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conversation, Vineet shared insights into his professional journey, highlighting how his roles in various industries have shaped his perspective on marketing's role in the growth engine of companies.Listen to this week's episode to hear how Vineet continues to drive innovation at Chime, while his journey remains an inspiration to those seeking to redefine the boundaries of marketing leadership in an ever-changing world.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with

As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over the decades and making it relevant for the modern era.Listen to this episode of Marketing Vanguard to hear more about Amanda’s journey as well as the brand's approach to transforming the intricacies of nutrition into accessible behavior change.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From strea

In an insightful conversation with Morgan Stanley's CMO, Alice delved into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where the value of marketing might not be immediately apparent.Drawing inspiration from her experiences in diverse areas like landscaping and sports, Milligan aims to make Morgan Stanley's brand resonate deeply with clients, while also collaborating strategically with internal teams to ensure the brand's relevance and appeal.Listen to an all-new episode of Marketing Vanguard to hear how the CMO integrates meaningful partnerships with influential individuals, sports associations, and artists, all aimed at cultivating a sense of community, purpose, and inclusivity within the realm of finance.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad f

In the world of media, fandom, and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, Vivo, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion, and a deep understanding of what makes fans tick.As the CMO of Fandom, she has continued to shape the way we engage with content, creating a bridge between creators, fans, and brands. "I'm a huge fan myself, and I've always loved working in this space," she states. Her genuine enthusiasm for the content and experiences that fans cherish is a driving force behind her work at Fandom.Listen to this episode to hear more about how Fried's journey from media maven to Fandom advocate continues to inspire and shape the ever-evolving landscape of media and entertainment. Hosted on Acast. See acast.com/privacy for more information.

Frances Allen, the CEO of Checkers & Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain.Today, as the CEO of Checkers & Rally's Drive-In Restaurants, Allen's journey has come full circle, combining her marketing and operational expertise to lead a thriving brand. Her experiences have shaped her into a dynamic leader, always ready to embrace new challenges with curiosity and enthusiasm.Listen to this week's episode to hear more about Allen's story and how she's embraced change and pursued diverse opportunities that lead her to be CEO.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. L

Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.Join Adweek as we sit down with Julia Goldin, Chief Product and Marketing Officer of The LEGO Group, to highlight her impressive work, expertise and leadership, and to discuss how she connects the dots among consumer and cultural trends, creativity, and business growth, shaping her role as an influential brand marketing leader.Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more. Hosted on Acast. See acast.com/privacy for more information.

In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands she's represents is evident in every decision she makes. As we delve into her journey, discover the essence of their unparalleled bravery and how it paves the way for innovative strategies that not only transform the industry but also drive cultural shifts and meaningful connections.Listen to this episode to hear more about her unwavering commitment to the brand and how she's reshaping the perception of Tinder, positioning it not just as a hookup platform but as a facilitator of authentic and enduring relationships.Reach the right audiences in the right moments—with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming

Listen to this special episode of Marketing Vanguard live from Commerceweek to hear Jill Cress, CMO of H&R Block discuss the necessity of human connection to undergird the very fundamental financial transaction of tax preparation.Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everything in between. From streaming to shopping to gaming and beyond, connect with consumers in the places they love to be. Learn more. Hosted on Acast. See acast.com/privacy for more information.

Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden.However, it was her serendipitous partnership with wine connoisseur Cameron Hughes that truly set her on an extraordinary path. Combining their respective expertise, Kogan and Hughes embarked on a pioneering venture, giving birth to the renowned Cameron Hughes Wine company.Listen to this week's episode to hear more about how Kogan is driven by insatiable curiosity and how she ended up in the adult beverage industry. Reach the right audiences in the right moments with Amazon Ads. With a wide range of owned channels and creative ad formats, Amazon Ads helps brands seamlessly deliver innovative, immersive ad experiences for brand marketing, performance, and everyth

After 16 years of making his way through the ranks at Denny's, John Dillon is now President of the iconic diner that's re-defining the restaurant space. In a new episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand."The key is to learn from it and learn from them quickly and fail fast," says Dillon.Listen to this week’s episode to hear more about Dillon's journey from CMO to President and how he's giving back as a leader within his organization. Hosted on Acast. See acast.com/privacy for more information.

In an exclusive interview, Super League's CEO, Ann Hand, shares her profound insights on the gaming revolution and the exciting possibilities it holds for bridging the gap between digital and physical realms. With a focus on creating immersive experiences, Ann Hand unveils the strategies and innovations driving the transformation of gaming, offering a glimpse into the future where virtual worlds seamlessly integrate with our everyday lives.Listen to this week's episode to hear more about how Super League is creating immersive experiences as well as Ann's untraditional path from CMO to CEO. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of Marketing Vanguard, Melissa Waters sits down to talk about leading marketing through digital and team transformation over the years. Operating as a self-serve marketplace, Upwork gives access to a wide pool of freelancers spanning multiple categories. As CMO, Waters discusses how she and her team are pulling the human element through their marketing.Listen to this week’s episode to hear more about Melissa’s journey in the tech world to how she’s helping to evangelize the work marketplace for both talent and businesses. Hosted on Acast. See acast.com/privacy for more information.

As the current CEO of Sabra, Joey Bergstein sits down to talk about how he’s navigating the transition from marketing to CEO all while putting people first. “For me, business was always about creating value, creating growth. But the center of that is really understanding human needs and understanding how you can meet human needs through” says Bergstein.Listen to this latest episode to hear more about Joey’s path to CEO and how he’s looking ahead to create real growth and value for the hummus brand. Hosted on Acast. See acast.com/privacy for more information.

Coming off the heels of a pandemic, Fara Howard has seen many versions of GoDaddy. As CMO for four years and counting, Howard’s scope is broad as she oversees several functions to help entrepreneurs build their own future through websites.Now, Howard is bringing GoDaddy to new heights while focusing on fostering creative talent within the organization.Listen to this new episode of Marketing Vanguard to learn more about how Howard's finding inspiration and how the CMO is creating ripples affects over at GoDaddy. Hosted on Acast. See acast.com/privacy for more information.