Business Wars

For decades Gucci and Louis Vuitton dominated the luxury accessory markets. Their bags and shoes were status symbols, sported by celebrities and royalty around the globe. But by the 1970s both companies were struggling. Louis Vuitton was being run by the great-grandsons of the company’s founder. They were risk-averse, unwilling to make any changes. And the heirs of the founder of Gucci were fighting over the direction of the business. Maurizio Gucci, the founder’s grandson,can’t get his family on board with his vision, leaving the company stagnant.But when both companies get new leaders, these family-run companies are poised to become global mega-brands… and the two businesses are now on a collision course in their quest to become the largest luxury accessory brands in the world.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponso

Haagen Dazs and Ben & Jerry’s revolutionized the ice cream industry by raising the standard for the frozen treat and pioneering new styles and flavors. Now, new ice cream mavericks are on the scene, raising both the caliber and cost of pints.Be prepared to get hungry as food journalist Charlotte Druckman walks us through the artisanal, ultra-premium ice cream scene, which she documented in an article for Eater. Later, Pooja Bavishi, founder of the Brooklyn-based ice cream shop Malai, shares her insights on building her business — and how Malai’s unique flavors are expanding the definition of ice cream.This series was originally released as a Wondery+ Exclusive in 2021.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https

It's the year 2000 and Ben & Jerry's is under new ownership. But as promises that were made before the sale get broken, employees wonder if the brand's values can survive the new regime. Meanwhile, Häagen-Dazs finds itself wrestling with how to move with the times while staying true to the brand's values. But while the super-premium brands are soul searching, a plucky Los Angeles start-up is about to churn up the ice cream market.This series was originally released as a Wondery+ Exclusive in 2021.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!OurCrowd - Diversify your portfolio at ourcrowd.com/bwSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1998 and Häagen-Dazs and Ben & Jerry's are now tasty targets in the global ice cream war between Unilever and Nestlé. As these multi-billion-dollar consumer goods giants move in, the U.S. ice cream market enters a state of churn. Enemies turn to allies, friends become foes, alliances shatter, and dreams get crushed.This series was originally released as a Wondery+ Exclusive in 2021.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the dawn of the 1990s and with America under its spell, Häagen-Dazs is eyeing the millions to be made in Europe and Asia. But back in the USA, Ben & Jerry's is about to undergo a major growth spurt thanks to its latest flavor sensation. And with Ben & Jerry's scooping up customers fast, a war for supremacy in the supermarket freezer aisles is about to erupt.This series was originally released as a Wondery+ Exclusive in 2021.Podium - Get started for free at Podium.com/bw. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 1984 and Ben & Jerry's is fighting for its life. Häagen-Dazs is pressuring distributors to stop carrying the Vermont ice cream brand and the deadline for distributors to comply is closing in fast. But with help from a lawyer with a hole in his shoe and a spate of publicity stunts, Ben & Jerry's hopes to pull off an unlikely victory.This series was originally released as a Wondery+ Exclusive in 2021.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Since the pandemic began, many of us have traded our blazers for t-shirts and loafers for slippers as remote work has become the new normal. There’s been a fundamental shift in what employees expect from their workplace — and spoiler alert, going in five days a week isn’t it. So how can business owners adapt to this changing landscape without losing employees in this hot labor market?Stanford Economics Professor Nick Bloom has studied productivity and remote work for two decades. On this episode, Nick joins Business Wars host David Brown to explore the future of work, and the role technology will play in helping businesses keep up.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!Dell Technologies - Let Dell Technologies help safeguard your business with modern devices and Windows 11 Pro. And se

It's 1958 and in New York City, Reuben Mattus is under fire. The big dairies are crushing his family's ice cream business and shutting him out of supermarkets. Desperate, he imagines a new, luxury ice cream with an eye-popping price tag. He calls it Häagen-Dazs and it's going to give his foes the chills. This series was originally released as a Wondery+ Exclusive in 2021.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Startups search for pain points in the customer experience and design their product to solve these problems. There’s an art to knowing how to find that one thing the market needs and running with it. On the flip side, established businesses need to constantly reassess their products to avoid being disrupted and left behind.On this episode, Wharton School marketing professor Jonah Berger joins Business Wars host David Brown for a conversation about the art of disruption – how small businesses can gain the advantage and how legacy businesses can stay one step ahead.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!Dell Technologies - Let Dell Technologies help safeguard your business with modern devices and Windows 11 Pro. And search Dell Technologies' Small Conference Podference on Audacy.com, Spotify

It's the '70s and best buddies Ben Cohen and Jerry Greenfield are about to open an ice cream parlor. These hungry hippies only want to have fun making ice cream. But as their business grows, they're going to find themselves on a collision course with the heavyweight champ of gourmet ice cream: Häagen-Dazs.This was originally released as a Wondery+ ExclusiveListen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Plant-based foods are no longer a tiny niche market. Consumers are hungry for more and even fast-food giants are eating up the trend. On this episode, we're joined by Wall Street Journal reporter Heather Haddon and comedy writer Halle Kiefer to look at stories about the changing food industry from our sister show, Business Wars Daily.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Electric vehicles have come a long way over the past century, and now, with gas prices at record highs, more and more drivers are thinking about taking the plunge (if they can get their hands on one).Today, we’re road-tripping through the electric vehicle landscape of today and tomorrow with Aarian Marshall, a Staff Writer for Wired. Her piece, It’s a Perfect Time for EVs. It’s a Terrible Time for EVs, explores the tipping point we’ve reached in the EV world. Next up, Dana Hull, a reporter for Bloomberg covering Tesla, walks us through her coverage of the racial discrimination lawsuit Tesla faces, and what it means for the company’s future.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://a

After weathering an investigation by the government for their EVs catching on fire, Tesla is hit by another probe after things get deadly. But the company is dedicated to Autopilot, its self-driving system. And once again, nearly every iconic brand in Detroit is following along. Elon Musk amps up his Twitter commentary, offending multitudes and putting fear into investors. But company value skyrockets. As Tesla moves into the 2020s, its' facing hurdles that were unimaginable just a few years ago, from alleged racism to a worldwide pandemic. The effects of these and other crises are still playing out as Tesla heads into the future.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-s

The battle to dominate the EV market is on. Tesla’s market value is now around $20 billion. At this rate, Tesla could wipe the floor with GM in a decade. Ford, Toyota, Nissan, Honda and Chevrolet are taking notes. No one wants to be bringing up the rear. After near-devastating production issues, Tesla is finally churning out hundreds of its Model S every week from its newly acquired, five-acre factory, on par with any plant in Motor City. But Tesla has serious problems to solve. Like how to get cars to the people who want to buy them. And that’s something that Detroit and its vast network of dealerships does very, very well. And it will do whatever it can to keep that advantage to overtake Tesla in the EV market.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!Podium - Get started for free a

In 2010, Tesla Motors has already experienced tremendous highs and devastating lows. Elon Musk is a polarizing figure whose goal is to change the way the traditional auto industry works. It’s been a struggle, but Detroit is finally bowing to the Tesla vision, moving electric vehicles to the top of production slates. But now Motor City wants to control the EV market. The limited run Tesla Roadster brought attention and kudos. Now ,Musk is pinning his hopes on the new Model S. But he still needs some place to actually make the cars. If he can’t score a factory, the car is just a cool concept. Things have to come together quickly – or Tesla is toast.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/priva

While the U.S. government pushed automakers to make low-emission vehicles in the 1990s, consumers loved their gas-guzzling trucks and SUVs. But in 2003, Elon Musk's Tesla Motors arrives with environmentally friendly, high-performance cars that people actually want.Motor City smirks as Musk pilots Tesla through crushing financial crises, spectacular quality control disasters and his own shocking public displays of bad behavior. But his pricey cars are catching on. Detroit is taking notice. Musk and Tesla are on a path of disruption that will change the industry and put EVs on the map.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!Podium - Get started for free at Podium.com/bw. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.See Privacy Policy at ht

The electric vehicle market is experiencing massive growth, but more players means more competition for the vanguard. On this episode, we're joined by Insider editor Alex Davies and TV writer Josh Gondelman to look back at some of our "green" automotive industry stories from our sister show, Business Wars Daily.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2022, you’d be hard-pressed to find somebody who hasn’t spent at least a couple of days in an Airbnb. It’s cheap, convenient and easy to use. But as you settle into your temporary home-away-from-home, you’re probably paying little mind to what’s playing out behind the scenes.Business Wars writer Natalie Robehmed joins host David Brown to unpacks Airbnb’s battle with New York City, and what it means for the company’s future. And later, Bloomberg journalist Olivia Carville discusses her investigative piece, Airbnb is Spending Millions of Dollars to Make Nightmares Go Away, which pulled back the curtain on Airbnb’s safety practices.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and Californ

By 2017, Airbnb's legal troubles are snowballing so fast, it’s not clear whether it will survive. But there’s another gathering storm that nobody could have forecast – the COVID-19 pandemic. And it will make a direct hit on Airbnb.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By 2013, New York’s Attorney General is coming for Airbnb. And hoteliers, hotel worker unions, affordable housing activists and politicians come together to form an alliance against the home-sharing startup. Airbnb fights back in the courtroom — and the court of public opinion. Airbnb is forced to launch an expensive battle to win over the hearts, minds and homes of New Yorkers.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. https://wondery.app.link/businesswarsPlease support us by supporting our sponsors!ZIPRECRUITER - Try it for free at ziprecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.