Business Wars

It’s 1985 and Steve Jobs is fuming after being fired from Apple. He wants a second act, and he thinks he’s found one in Lucasfilm’s unwanted computer division.But when Jobs buys it and founds Pixar, it soon becomes clear that visions aren't aligned. Jobs wants to create the next-generation of personal computers. But Pixar’s leaders Ed Catmull and John Lasseter have different plans. They want Pixar to make animated movies using computers.But to make that happen, they need to persuade Jobs to burn through his fortune, and convince Hollywood that a computer animated film can hold its own against the hand-drawn creations of Disney.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The personal computer is no longer the talk of the town. Between new AI tools, sleek smartphones and web-based apps, your laptop is just one small slice of the technology pie. But where does that leave Apple and Microsoft? Are we about to undergo a regime change? Here to help answer that question are WIRED’S Senior Editor Mike Calore and Senior Writer Lauren Goode. The pair co-host the Gadget Lab podcast, where they break down the latest technology trends and how they shape our lives. Listen to Gadget Lab. Catch Mike and Lauren’s latest reporting at wired.com.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The government sues Microsoft for allegedly violating antitrust laws, providing just the distraction Apple needs to launch a comeback. But Jobs is already planning another war – on a battlefield that doesn’t even exist yet.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Turmoil at Apple rots the company from the inside out, just as Microsoft’s Windows operating system starts ruling the computer world. Microsoft and Apple’s relationship reaches a breaking point when Microsoft allegedly steals company secrets, and the student… becomes the master.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode, we dive into the backstories of the inventors behind the home computer revolution. Bill Gates and Steve Jobs begin with mutual respect and see themselves reflected in each other. But soon their ambition and business choices rip them apart.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're talking about the challenges and chess moves of the biggest tech company in the world: Apple. We're joined by Wall Street Journal columnist Dan Gallagher and comedian Gianmarco Soresi.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apple launches the groundbreaking Macintosh after a long delay. And Bill Gates' Microsoft team has made the software for the Mac. But pretty soon, Jobs grows worried about their partnership. He fears that Gates and Microsoft might be taking... more than they're giving.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get your paddles ready, because we’re diving into the art of the auction. First up is Vanity Fair art columnist Nate Freeman, who’s taking us inside New York high society with a look at auction culture today — including a record-breaking sale that raked in over $1 billion. Later, digital artist Refik Anadol introduces us to the world of NFT art, which is turning the industry on its head. His collections have been auctioned at both Christie’s and Sotheby’s, and are featured in museums across the world.Refik Anadol’s installation Unsupervised runs through March 5, 2023 at MoMA.Read Nate Freeman’s column True Colors on Vanity Fair.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1996 and Christie’s Christopher Davidge is disgruntled he hasn’t personally benefited more from his role in the price-fixing scheme, especially as DeDe Brooks, his Sotheby’s counterpart, thrives.But when subpoenas are issued by the Department of Justice and a high-profile investigation begins, they are both faced with an impossible choice: cooperate, or risk losing everything they’ve worked for.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1993 and Sotheby’s DeDe Brooks and Christie’s Christopher Davidge, at the behest of their bosses Alfred Taubman and Sir Anthony Tennant, begin meeting secretly to discuss fixing prices in a way that will benefit both auction houses.But as the collusion plot starts to pay off and profits begin to rise, both their colleagues and the feds begin to sense something is amiss.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're talking about corporate blunders at unicorn tech companies and how they recover — or don't. We're joined by Vanity Fair's Caleb Ecarma, Victoria Song from the Verge and comedian Matt Braunger, who's just released the new comedy special "Doug."Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1983 and shopping mall tycoon Alfred Taubman buys a struggling Sotheby’s, excited by the opportunity to revitalize the art auction market and increase competition with the company’s longtime rival, Christie’s.But when the 1990s dawn, a slumping economy spells trouble for both auction houses. Sotheby’s and Christie’s hatch a plan to surreptitiously work together to increase profits for both companies, a decision that will have fateful consequences.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The car market is changing rapidly. The race for the next big all-electric vehicle is on! American automakers like Ford and GM are ramping up their EV production — but so are South Korean car brands like Hyundai and Kia. So where does that leave Toyota and Honda, who have been notoriously late to the EV party? Wall Street Journal Autos Editor Christina Rogers joins us to explore whether these powerhouse Japanese companies can defend their spot at the top, or if their American and South Korean competitors have officially knocked them off the throne.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Year 2000 is approaching and Toyota’s new boss Hiroshi Okuda’s looking to the future. After years of cautious success, he wants to be bold and take the fight to the world’s motor king, General Motors.And to kickstart Toyota’s new direction, he wants Toyota to deliver the world’s first gasoline-electric hybrid. But Honda’s also working on an eco-car of its own and it’s about to crash the party.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast.But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!ZipRecruiter - Using ZipRecruiter to find your next great hire is smart. Go to ZipRecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s the 1960s and Honda’s about to speed into the car market before Japan’s government can put up legal roadblocks to stop it.Meanwhile,Toyota’s already zooming ahead. Its latest models are about to take Japan by storm and arm it with the funds it needs to make another run at the U.S.A.But to break America, Toyota and Honda will need to outmanoeuvre the auto titans of Detroit.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're tracking the seismic shifts in the car industry from scarce car chips to the impact of inflation. On this episode, we're joined by Wall Street Journal reporter Sean McLain and comedian Kurt Braunohler, who's just released the new comedy special "Perfectly Stupid."Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s 1945. Japan lies in ruins in the aftermath of World War II. The population’s starving, the cities are reduced to rubble, and the nation’s defeated. But from the war-torn wreckage, two motor giants are about to rise.The first is Toyota. It’s the brainchild of Kiichiro Toyoda, the big-dreaming son of a wealthy industrialist who wants to create Japan’s answer to Ford.But the other contender must travel a harder road. Its founder Soichiro Honda is a poor boy from the sticks and his only resource is his own ingenuity. So he’s starting on two – not four – wheels.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!ZipRecruiter - Using ZipRecruiter to find your next great hire is smart. Go to ZipRecruiter.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-

Are you Team Taco Bell or Team Chipotle? The two fast food giants are competing for the hearts (and stomachs) of their consumers, as well as the coveted Gen Z market. On today’s show, Mary Meisenzahl, a fast food reporter from Business Insider joins us to weigh in on which brand is pulling ahead. She’ll also share her experience touring Taco Bell’s famous test kitchen. Later, SFGate reporter Andrew Pridgen brings us to the street in Bakersfield, California where fast food chains debut their new creations before bringing them to larger markets. Hope you’re hungry!Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!Podium - Get started for free at Podium.com/bw. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.See Privacy Policy at https://art19.com/privacy and California Privacy

It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McDonald's and Taco Bell, the taco king needs something that can capture the imagination of the Instagram generation.But while Taco Bell seeks social media likes, Chipotle's about to take a major fall as a spate of food poisoning sickens its customers.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsor!Podium - Get started for free at Podium.com/bw. Or sign up for a paid Podium account and get a free credit card reader. Restrictions apply.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.