Clinic Gym Radio

Today we are joined by Josh Henkin, a Certified Strength and Conditioning Specialist. He is also the creator of The Ultimate Sandbag and DVRT, which stands for Dynamic Variable Resistance Training. Josh was a big basketball player growing up, spending every day at the court, but at age 14 he suffered a bad ankle injury that took him out of the game. It was in college where his injury flared up again and he became highly involved in strength conditioning. He loves strength conditioning because, with a plan and consistent effort, you can be sure you will always make big strides forward. In 2005, he created The Ultimate Sandbag and DVRT along with physical therapist Jessica Bento. This training is focused on matching the natural movement of the body and giving real results in the shortest time frame. “Yes, you need to be strong, but just being strong isn’t enough for you to move well. You need to be accurate too.” – Josh Henkin Topics covered include: Josh’s journey to developing a new strength conditioni

Today we are joined by Jeff Salzenstein, founder of Tennis Evolution, tennis coach, and former professional tennis player. Jeff has worked with countless coaches over the years, as well as studied the role of minute human body movements and how they affect the game of tennis. Jeff started posting tennis training videos to YouTube in 2010 and has over 700 videos uploaded to the site. Over time, he has created specialized training programs, offering both paid online courses and free video lessons. His company, Tennis Evolution, is now one of the biggest online training programs in the world of tennis and helps players all across the world improve their game. “When it comes to the online space, if you really want to grow it, you have to crack the paid traffic code.” – Jeff Salzenstein Topics covered include: How Jeff created such a massive online program How and when to transition from free to paid content Choosing which content to monetize What a “course” is defined as How often to release content The va

Our guest today is Dr. Kevin Christie, a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who treats a wide range of clients, from professional athletes to office workers. Dr. Christie has worked with players in the NFL, NHL, MLB, and PGA and has locations in both Boca Raton and Miami. With over fourteen years of industry experience, two practices, and a large staff, Dr. Christie has seen it all. Through his business, Modern Chiropractic Marketing, Dr. Christie helps his colleagues overcome industry challenges and create marketing plans to help their practices thrive. You can check out his podcast, The Modern Chiropractic Marketing Show, at modernchiropracticmarketing.com. “It's about making a livable wage and then being able to scale it to where you can have a front desk person… You can have some freedom of time. You don't want to be our age in your forties and still having to do that to where you can't hire anybody because you've built this system the wrong way.” – Dr. K

Today we are joined by Rick Anderson. Rick started out in this industry as a franchise owner in 2004 when he opened his first location. Business soon exploded and he realized that as the franchise grew, they were doing things inconsistently between locations and processes needed to be implemented in order to maximize their success. He was wearing many hats at the time, but knew he would have to pass responsibilities along in order to focus solely on leadership and growth. Using his extensive knowledge of the industry, he built an automated process platform which now helps other fitness franchises operate on a daily basis and allows their franchisors to see what is and what is not working in their business model. “There’s an evolution in your systems. You have to start with ‘what is it we want to do really wel?l’ … And then the next evolution is ‘okay, how do I make this whole thing a lot easier to do on a regular basis?’ And that’s where automation systems come into play.” – Rick Anderson Topics covered

Josh is joined today by Ali Taylor, co-founder and co-CEO at Jane, a completely customizable patient booking, charting, scheduling and billing application. The idea for Jane came about nine years ago when Ali was opening a clinic with a diverse range of staff who all had different needs for booking and electronic charting. Her friend and other co-founder, Trevor Johnston, built her an easy to use and highly customizable web product, which they utilized privately for a year before realizing there was a huge demand for this type of product. Since then, Jane has grown rapidly and offers users a seamless way to integrate many of the needs of their practice into one simple platform. Jane’s goal is to be so uniquely customizable for your practice that it feels as though the software was built solely for you. “The idea that someone is actually caring for you as a human being is undervalued. … Those things make someone an exceptional practitioner versus an average practitioner.” -Ali Taylor Topics covered include: -H

Today we are joined by Dr. Craig Liebenson, the director of L.A. Sports and Spine, a pain management, rehabilitation & performance enhancement center based out of Los Angeles. Dr. Liebenson is one of the most forward-thinking chiropractors of our time, changing the way people view and practice both rehab and chiropractic medicine. He has recently published the third edition of his textbook, Rehabilitation of the Spine: A Patient-Centered Approach. He believes this edition offers a better understanding of bio-psycho-social, patient support systems, and self-care. “Give people tangible hope with an achievable plan.” – Craig Liebenson Topics covered include: -Which of Dr. Liebenson’s core beliefs have changed between the new and old editions of his book -Accepting that you are not always the solution in someone’s success -Thinking inside the box – getting creative within your constraints -How Dr. Liebenson went against the grain at the start of his chiropractic career -Gamification in chiropracti

Today we are joined by Maureen Olsen, a top PGA Pro golf coach in the Midwest area. PGA Pro golf coaches are those who are certified professionals through America’s PGA golf curriculum. Maureen is based out of two public, municipal golf courses within the Kansas City area and prefers to teach with a holistic approach. Over the past six years where she has been based out of these courses, she has taught thousands of lessons to all levels. Her and Josh discuss what they believe to be a “gold mine” of potential business in the golf and physical therapy industries. “Don’t be afraid to go knock on doors, be persistent… Don’t be afraid to reach out.” -Maureen Olsen Topics covered include: -Making contacts in the industry -Using a holistic approach to coaching -Benefits of a team approach with sports and physical therapy -Improving physical health and how it’s connected to improved skill and reduced pain -Using a hands-on approach -Maureen’s ultimate setup for a relationship with a PT/chiropractor -Instilling trust

Thomas Teter is a chiropractor based in Kansas City, Missouri. He operates out of a 12,000 sq. ft. gym, with half functioning as a standard gym and the other as a training space. Thomas is currently working on his new program Rehab to Fitness where he gives clinicians a plug-and-play-plan. Rehab to Fitness gets them to think about what fitness looks like from start to finish, how to introduce a new product to market, and help their clients bridge the gap between their current capacity and their goals. “You want to talk about a practice builder, add fitness as part of what you’re doing, as it’s part of what people need anyway… You’re just doing it under your brand and your expertise.” -Thomas Teter Topics covered include: -The biggest difference between good and great clinicians -Using small, variable changes to make big program improvements -One of the best things you can do for your resume -Benefits of working with minimal resources -Integrating technology into clinic work -Properly presenting information to

Today we are joined by Michael Sharkey, CEO at Autopilot. Autopilot is an easy and visual marketing software for automating the customer journey. They are on a mission to help modern marketers create remarkable experiences for their customers. In this episode, Michael speaks about the ease and importance of automated marketing. He talks about the four phases of growing and marketing your small business, and that a lot of people forget that the retention phase is most critical. Later, Michael explains why paying for Facebook ads may be a waste of money; instead, it may be more beneficial to set up automated marketing. “As a business owner, you think about all these things you should be doing, but you’re not.” -Michael Sharkey Topics covered include: – A background of Autopilot HQ. – The difference between campaign marketing and automated marketing. – Closing the gap between what a big company can do in terms of marketing and what a small business owner can do. – Thinking through the con

Today we are joined by Gregg Friedman, a graduate of Arizona State University. While at ASU, he completed the pre-med requirements while getting a bachelor’s degree in Business Administration. Gregg likes to explain all available options to patients and to serve them where they want to be served. In this episode, Gregg explains the importance of documentation, yet reveals the unnecessary things that chiropractors are documenting like subjective complaints. Stay tuned to hear Gregg discuss what type of outcome questionnaires you should look for and how to properly use two-week trials. “I interviewed medical doctors – every one of them was burnt out and hated practicing medicine.” -Gregg Friedman Topics covered include: – How Gregg started his chiropractic career. – Competing as a public speaker. – Measuring the patient’s range of motion. – The importance of documenting. – There is no need to over-document – say less and be more specific. – The top three things not to i

Today we are joined by Ken Reinig, speaker and health club insurance expert. Ken focuses his attention on the variety of controversial issues that club owners must be knowledgeable about in order to reduce exposure to lawsuits. Ken insures over 3,000 health clubs nationwide, and his company also handles the risk management side of things. This includes everything from what type of waivers you should be using, how to fill out an incident report, and sexual harassment training. Risk management is about having a procedure in place for when a lawsuit is presented. “The courts side time and time again with an employee who is badmouthing the company on social media.” -Ken Reinig Topics covered include: – Suggestions around employees’ use of social media at the gyms. – Employee who badmouth a company on social media and how courts have been handling these situations. – Getting named in a lawsuit. – The likelihood of a gym-goer seeing a personal injury attorney after hurting themselves but tel

Today we are joined by Ross Walker. He started his first online business 20 years ago and is one of the leading experts in digital marketing, marketing automation, Infusionsoft, and building campaigns for business leaders. His favorite client is a rocket manufacturer. Ross says he can work for any business – the systems he builds look eerily similar for every industry. Whether you’re his favorite rocket manufacturer or a small-town doctor, marketing automation can be something as simple as MailChimp or Salesforce. If you can reach out to someone you haven’t touched in a long time, Ross knows it can pay off in a big way. “Your business might be different, but if your customers are still human – that’s what matters.” – Ross Walker Topics covered include: – What inspired Ross to start his business. – How Ross got introduced to marketing automation. – One of the ways Ross has dramatically changed a business. – Just because people are interested on social media, doesn’t mean they will

Today we are joined by Michael Lovich. He is the Owner and Founder of Delta S Performance Front Range Clinic. The business started in 2017 and has grown to four locations. Michael has served as a medical director, team doctor, and on the medical staff for various organizations and events in professional, amateur, collegiate, and high school athletics. Delta S Performance has three locations in the Boston area and one location in Denver, Colorado. Michael handles the business admin in Boston yet gets to enjoy a fulfilling life in Denver. “There are a lot of ways we can utilize technology to make things easier for Delta S Performance.” -Michael Lovich Topics covered include: – How Michael started Delta S Performance. – About Michael’s background and experience in the clinical field. – Why Michael opened a location in Denver, Colorado. – Cutting costs without sacrificing patient care. – Getting rid of your unprofessional Gmail and upgrading to the G Suite business plan. – Maki

Dr. Raj Gupta is the founder of Soul Focus, a comprehensive wellness center in New Jersey operating since 2010. He joins today’s episode to tell us about his facility, which has a medical component along with a full-service gym and spa. Before opening Soul Focus, Dr. Gupta worked as an associate at two different offices before opening his own practice in 2003. He explains how his first practice would be common by today’s standards, but was breaking new ground in the early 2000s. “It is the chiropractors that are saving peoples’ lives without medication… The medical model for these diseases just leads to more disease.” -Dr. Raj Gupta Topics covered include: – Soul Focus’ facility and what it offers. – The pricing model that Dr. Gupta has in place. – Like-minded people that the wellness center attracts. – Dr. Gupta’s educational background and work history after graduating. – The multi-discipline practice that Dr. Gupta first opened. – Effects of guerilla marketing efforts th

Today we are joined by Kirk Mason. He joined the clinic gym program in September 2018 and has had some massive changes since then, with even more happening in the coming weeks. When he was looking for spaces to start his own clinic after graduating in 2016, he was introduced to someone else looking for a chiropractic space. The two became business partners, and Kirk takes us through the evolution of their operation from back then to today. “We want the gym to be rocking, we want it to be busy, but we also don’t want to get so busy that we forget about how important it is to be good.” -Kirk Mason Topics covered include: – How Kirk started his chiropractic operation. – Expanding the original clinic into a hybrid format. – Convincing Kirk’s business partner to go down a new path. – The reaction of patients when they saw the new model. – What Kirk might change regarding challenges if he were to start over. – A breakdown of the schedule at Kirk’s gym in the beginning. – Ho

Dr. Kyle Banner is our guest in this episode. He practices in Ada, Michigan under Banner Chiropractic & Rehabilitation which he started very shortly after graduating from National University. His facility is about seven-hundred square feet divided into three rooms, with the main room being about twelve by seventeen. Dr. Banner describes the changes that have come to his practice thanks to enrolling in the coaching program. “With those visits up front, it allows us as a practitioner to actually focus more on the principles; take it slow each visit to make sure we’re doing it right.” -Dr. Chip Bleam Topics covered include: Dr. Banner’s educational history. An overview of Dr. Banner’s practice and building layout. How playing rugby inspired Dr. Banner to get into chiropractic work. Discovering clinic gym hybrids and receiving coaching. The number of patients Dr. Banner was getting before the accelerator. Taking the leap to drive change. The evolution that Dr. Banner saw from his patients over several visits

Today’s guest is Dr. Chip Bleam, one of the first people to launch a clinic gym hybrid. He has seen everything from the purest definition of a micro gym to the large gym that he operates today. Dr. Bleam takes us through the evolution of his business, sharing tips that he has learned along the way. He provides information on hiring practices and training offerings that he wishes he knew about earlier in his career. “You have to make sure that that person is willing to learn and adopt your training philosophy.” -Dr. Chip Bleam Topics covered include: Dr. Bleam’s educational history. The first space that Dr. Bleam transformed into a clinic gym. Class offerings in the clinic gym’s early days. The decision to hire a trainer. Mistakes that left money on the table which Dr. Bleam has learned from. What it’s like to have your significant other as a business partner. The process of moving into a larger space. Transitioning clients into the new space and keeping them updated. How business operations changed

Dr. Adam Halseth is a specialist in Physical Therapy based on South Dakota. In this podcast, he will share how his programs help in varying rehab conditions. He will also introduce some amazing features of a leading sports technology – The BodiTrak. “It’s about being aware of the returning play protocols, knowing about current research, and trying to make everything better”. –Adam Halseth Dr. Halseth and Dr. Satterlee will talk about different athletic issues and conditions.Halseth also shares some of his wants and expectations with regards to his practice.They will also discuss different training models for varying orthopaedic conditions.Halseth emphasizes the role of technology in measuring treatment and technical ability. Crucial Takeaway: Therapists always aim to give every patient a better condition by revamping the program suited for the condition, facilitating play testing, and following return-to-play protocols.Technology (such as the BodiTrak) shall be used to provide accurate and obj

Dr. Brandon Steele is the co-founder of ChiroUp – an online resource for chiropractors to get them updated with the current research and recommended protocols  for common conditions seen in chiropractic. This system empowers chiropractors to access and apply techniques that were shared by experts, and have them distilled for use In the field. Listen as he discusses helpful insights regarding what his company provides and how they can improve your practice. “If you get somebody out of pain, they are going to tell 50 others people about the care in your clinic”.  – Dr Brandon Steele Dr. Steele and Dr. Satterlee talked about different expectations and realities in implementing the “best practices” in the field.Dr. Steele differentiated evidence-based practice and evidence-informed practice.He highlighted the value of getting good online content and reviews.They mentioned that established connections and relationship are implications of good service.They also discussed some rehab conditions and their

Dr. Kevin Christie is the host of Modern Chiropractic Marketing Podcast. His show talks about the hottest and up-to-date marketing business development strategies for modern chiropractic. In this episode, Dr. Kevin Christie and Dr. Josh Satterlee shares useful and resourceful strategies and techniques to help business people boost their market. “Chiropractors need to be consistent.” –Kevin Christie Christie talks about the value of consistency in marketing.Christie and Satterlee share wonderful techniques and strategies to boost the market of a business.He highlights the importance of putting up a website for a particular business.They will also share some of the useful tools to personalize and organize your very own marketing strategy. Takeaway: There can be many ways to utilize and maximize the land you own and the land you rent. In marketing, there can be strategies and techniques that may either be expensive or inexpensive. It is within your control on how you can make these as worthy profits.