Clinic Gym Radio

Today we are joined by Dr. Allison Cain. Based out of Georgina, Ontario, Allison is co-owner of Anchor Health and Fitness. Allison has developed post-natal care methods for new mothers struggling with the changes to their body and their road back to fitness after giving birth. Allison joins us today to discuss the advantages of working in fitness while studying chiropractic medicine, the unique health issues faced by post-natal patients, and the symbiotic relationship you can foster between your clinic and gym. “It is life changing for people when they realize that there is so much that they can do to be empowered now to ward of all the things they think are inevitable in the future.” – Allison Cain Topics covered include: How Allison’s experience owning a gym while in chiropractic school benefitted her in the long-term. The importance of having a team that you trust for when you aren’t there. Fostering strong communication with patients to create the most impact. How observing patients in

Today we are joined by Dr. Charlie Weingroff. Charlie is a Doctor of Physical Therapy, a Certified Athletic Trainer, and a Certified Strength and Conditioning Specialist. He has worked with countless A-List celebrities, professional athletes, as well as the general population. Charlie joins us today to discuss how his approach to ACL rehab has changed over the years, the importance of knowing your patients return to play metrics, and why full body training is an effective method to accelerate healing. ‘I don’t bridge the gap; I don’t think there is a gap. It’s just one thing and people have different expertise.’ – Charlie Weingroff Topics covered include: How the Training=Rehab ecosystem was created. Why there is no gap between personal training and physical therapy. Utilizing personal experience to teach rehab strategies. Creating collaboration between disciplines. Perfecting systems and models that professionals can apply for treatment. How rehab techniques have evolved in the last 20 years. Understanding

Jon Morrison joins the podcast for this episode. Coming from a marketing background, he has recently launched a new company during the pandemic. This company, Get Clear, is a message-focused marketing business that helps brands create clear, story-driven messaging. Get Clear has also partnered with Jane booking software, integrating with their program and pulling data directly from it to populate fields on your website. In this episode, Jon tells us why he launched a new company during a pandemic, the importance of developing clear and concise messaging, and how your company culture and ethos impacts your clients. “No website’s going to help you get people if you’re not treating them well while they’re there.” – Jon Morrison Topics covered include: How COVID-19 attacks your health and the weakest part of your life. Jon’s goal of getting the best tools to the community. The launch of Get Clear and their partnership with Jane. Creating consolidated interfaces for companies and clients. Why Jon started a new co

Today we are welcoming Jerry Kennedy. Jerry created Rocket Chiro to help people-centered chiropractors grow their practices and be prepared for the business side of chiropractic medicine. After starting his own practice right out of school at age 24, Jerry realized that chiropractic school does not prepare you for running a business. Learning much during his 9 years in practice, Jerry now dedicates himself to helping others understand the people-centric nature of chiropractic medicine as a business. In this episode, Jerry tells us how he ended up as a chiropractic coach, the importance of structure when running a business, and why you need to have a firm understanding of fundamentals in order to grow and succeed. “You have to be incredibly careful how you go about doing sales in a high-touch, high relational business.” – Jerry Kennedy Topics covered include: What Jerry learned in starting a practice straight out of school. How Jerry came to close his practice after 9 years. Jerry's path to coaching. Why he w

Today we are joined by Michele Desser, SFMA instructor and Director of Seminars with Functional Movement Systems. Michelle is also a Certified Athletic Trainer, Certified Golf Fitness Instructor, and team member at TPI. Currently based in San Diego, Michelle believes in treating the system as a whole instead of just the symptoms. She joins us today to discuss the SFMA, broadening treatment perspectives and the way in which cumulative experience builds intuition. “Not everyone is going to move perfectly, and that’s not our goal. Our goal is to figure out what’s causing stress in your system, minimize that stress, and allow you to be the most effective at whatever it is you love.” – Michele Desser Topics covered include: Michele’s journey from New York to San Diego. Her experiences working in an outpatient physiotherapy clinic right out of college. How working with high school athletes helped change her perspective on assessment. Working to change the healthcare model and scope of assessment. Learning to go be

In today’s episode of Clinic Gym Radio, we are joined by Dr. Jeff Langmaid, aka “the evidence-based chiropractor”. Dr. Langmaid helps other chiropractic businesses to grow their practice and get more referrals. Josh addresses if most chiropractors are making what they should and Dr. Langmaid dives into best service offerings. In the next two years, how can you double your take home income? Dr. Langmaid shares his advice of driving more revenue per patient. Focusing on the backend, you can extend your services which allows you to make more per patient. Having recurring offerings can retain 80% of your patients in the long-term. The focus should not be solely on getting the most patients through advertising. “The secret sauce is this – monthly campaigns, weekly content and daily posts.” – Dr. Jeff Langmaid Other topics discussed include: Treat and release versus the “secret sauce” method Developing a client relationship that doesn’t leave the customer feeling left behind Forming relationships over conduc

Jamie DuBose, an expert in membership sites and online tools, joins us in this episode. She is here to discuss the service industry along with what works and doesn’t in the world of online marketing. Today’s content will inspire you to add an online component to your membership site. Jamie talks about scaling for a gym owner in terms of utilizing her marketing and metrics business, Zenplicity. Josh brings up what tools to use when you start receiving a positive response and Jamie weighs in on her “tech essentials.” Building a relationship and creating a connection with a potential client is all part of building customer value and, ultimately, the process of them buying what you’re selling. “The people who are over-delivering are the people who are seeing the most success in their memberships.” – Jamie DuBose Other topics discussed include: Clients that don’t connect make up 50% of the market The best pay systems, both online and in person What a “true” membership site is How to get to a recurring revenue mod

In today’s episode of Clinic Gym Radio, host Josh Satterlee is joined by Jim Hacking from St. Louis, Missouri. Jim is an immigration attorney and the host of the Maximum Lawyer podcast and Facebook group that has grown to around 3400 law firm owners. Jim has been running the groups and podcast for 4 years now and focuses the podcast on small firm, solo lawyers who want to improve their business model and marketing. “I’m a huge believer in doing that which only you can do and leaving the other stuff to everybody else.” – Jim Hacking Topics covered include: Jim’s niche marketing videos and their success The challenge that Jim placed upon himself to drive his own action Long-tail search and why Jim utilizes these terms Discovering that his videos were speaking to people What Jim has learned from the long process of assisting people in getting green cards The team assembled in Jim’s business to minimize work and maximize accuracy Making the process for any client as simple and painless as possible Jim’s “before”

In today’s episode of Clinic Gym Radio, Dan Swinscoe joins Dr. Josh Satterlee. Dan is a physical therapist in Seattle, Washington who is a true believer in the blended gym model. Dan wanted to challenge himself and began powerlifting although he was 53 years old and had some concerns with his arthritic knees. He had 2 months’ notice to train and began bench pressing to see what his maximum weight was, when all of a sudden, he felt a small pop in his shoulder. He figured that was his maximum weight and kept training. On the day of the competition, the pop made itself known again and on his third bench press, something teared, twice – his rotator cuff. “I’d have to use my right arm to lift my left arm. The day I was actually able to hold my left arm all by itself was a cool day.” – Dan Swinscoe Topics covered include: When Dan regained his confidence to decide he didn’t want surgery How Dan approached his injury with his PT knowledge The psychological fear that occurs with an injury How Dan worked his way back

Dan Kleckner, the owner of Kutting Edge Fitness in Seattle, joins host Dr. Josh Satterlee to discuss effective business models and how he tackles running three different gym locations in various states. Dan focuses on small group training over large group training and explains why he chose to go that route. Transitioning from a cheaper, larger membership gym can be difficult, especially considering smaller gyms typically cost more money. Dan tells us about his approach to land new clients and gives us things to look for when onboarding a new gym and how to maximize your trial. Dan’s classes are made for up to 8-16 people at a time, so he tells us about how he’s adjusted the classes and his business operations during COVID-19. Josh asks what Dan uses in the advertising world to drive business and how he markets his gym to specific target audiences. “We want to establish ourselves as experts in the area.” – Dan Kleckner Other topics discussed include: Battling the “big name” gyms Managing a successful fitness

In today's episode we are joined by Nick Winkelman. He is Head of Performance for the Irish Rugby Football Union (IRFU) and former Director of Training Systems and Education for EXOS (formerly Athlete's Performance). The Language of Coaching: The Art & Science of Teaching Movement is Nick's newly released book that aims to teach people in the profession about a new approach to movement coaching and rehabilitation. Nick has been a coach for over 15 years and found his calling as a “gym junkie” at just 15 years old. During Nick's career, he has worked hard to continuously learn and improve through completing multiple internships before being offered a full-time coaching position at EXOS in 2007. This led Nick to be able to work alongside professional athletes and help American football players prepare for the NFL Combine. “There is a science of coaching, and once you understand that science, it expands your artistic expression of it.” – Nick Winkelman Topics covered include: T

In today's episode we are joined by Dr. Corey Campbell. He is the owner of Omaha Sport and Spine Functional Chiropractic Center in Omaha, Nebraska, as well as the Vice President of the Motion Palpation Institute (MPI). Dr. Campbell has been practicing since 2003 and received his undergraduate degree in Human Biology, all while studying and learning under some of the best names in chiropractic care both in the US and in Prague, Czech Republic. “If you tack your days with grace and gratitude, things will fall into place.” – Dr. Corey Campbell Topics covered include: What it was like watching the “Bruce Lee” of chiropractors in Prague, Dr. Pavel Kolar How to manage your time in 15-minute time slots Transitioning into training chiropractic assistants (CAs) Performance progression SFMA, FMS What happens when you're not thorough during an exam A common problem students face during patient exams How to integrate your “toolbox” into your daily practice Why Dr. Campbell loves

Today we are joined by Skip George, a veteran functional chiropractor from California. Skip is part of the faculty with the Postural Restoration Institute and runs his own practice, La Jolla Sport and Spine. Skip values using an eclectic number of disciplines to improve his patient’s health over just selling products. In this episode, Skip discusses the changes in the industry since he graduated in 1980 and how he finds fulfillment through continuous learning. “It was a very restrictive and proprietary way that limited us as chiropractors…I never bought that, it seemed too oppressive to me.” – Skip George Topics covered include: How tools available for learning have improved since Skip was in school. Skip’s path from fitness to chiropractic medicine. How health supplements and vitamins have evolved since his time working in gyms. The restrictive nature of his time at college. How affordability of schooling and living costs have increased since his time studying. Burnout and realizing that intention and focus

Dr. Josh Satterlee is hosting Ryan Chapman, whom he considers to be the PhD of marketing. Dr. Josh considers that going for a PhD in entrepreneurship to become an entrepreneur is the worst use of funds. Ryan shares that he has benefited from an entrepreneurship course in college, but the real lessons are learned from practice. In light of the COVID-19 crisis and the huge plunge in all businesses, Dr. John and Ryan will be discussing ways to tackle this difficult state of circumstances. “If someone comes at you trying to sell something, or someone comes at you to ask how you’re doing, which one are you more likely to open up to? It’s an easy, easy answer.” -Ryan Chapman Topics covered: The rise in the necessity to re-engage clients and the best ways to do it. Checking on clients regularly to show them how much you care and expressing your genuine concern The various ways and different mediums businesses can use to express concern and check on clients The effectiveness of email and the amount that actually end

Today we welcome Dr. Ben Stevens, owner of Somatic Senses Education. His company is the biggest continuing education company in Canada which offers live courses for chiro, physio, massage, and strength coaches. Dr. Ben has been spending a lot time traveling around different places to keep his company’s pre-planned schedule and offered courses going. He has been trying to trace all the highly motivated thinkers in the industry to understand where they end up, and he found out that they either go into sports or education. He started the high-performance project to be able to fulfill his desires in this industry. “For some strange reason, as soon as people are in pain, we view them as fragile and we view them as if they’re going to fall apart.” Dr. Ben Stevens Topics covered: Ben’s high-performance project Capabilities of chiropractors in comparison to ten years ago The responsibilities of being a trainer The upside of being a licensed chiropractor and the improvements it allows a trainer to achieve The evoluti

Dr. Tera Giroux, Sports Medicine Manager/Chiropractor at Ultimate Fighting Championship’s Performance Institute, joins us in this episode. Her institute is a huge center with all aspects related to the components of sports, such as strength, conditioning, and nutrition. She and her team try their best to support the athletes, arrive to their fights healthy, and recover properly. All the athletes on the UFC roster have free access to their facility and all the services offered. They vary from recovery tools to food! As Mixed Martial Arts is a relatively new sport, there isn’t a lot of data about it. Therefore, the Performance Institute collects all sorts of data about athletes to help deliver their services better. “For the ladies, we have it harder, we do, especially if we want to work in the male-dominated sports.” -Dr. Tera Giroux Topics covered: The services offered by the UFC’s performance institute Limitations and obstacles faced by them The difference between Dr. Giroux’s current role and her previous

Today we are joined by Dr. Brandon Steele who, along with having his own practice runs a service called ChiroUp. This software is designed to help the running and efficiency of clinics within the chiropractic profession. Dr. Steele felt when he first started out that he struggled with optimization and measuring results and feedback from patients but learned that by maximizing efficiency and collecting more data points, he was able to grow his practice and in turn help others to grow theirs. In this episode, Dr. Steele discusses the benefits of research, structure and communication in the current climate. Keep listening to hear how Dr. Steele believes you can maximize your client list and potential while everyone stays home and safe. “I’m not looking to make more money, I’m looking to make happier, more raving fans of my practice … your interest should be in getting that person out of pain” – Dr. Brandon Steele Topics covered include: How Dr. Steele determined a need for greater efficiency across chiropractic

In today’s episode, joining us from Vancouver, British Columbia is our guest Ali Taylor. Ali is the co-founder of Jane Software Inc, whose software allows professionals to keep great records on their patients with complete customization. It focuses on small healthcare practices including chiropractic, acupuncture, physiotherapy, and nutrition. She recently launched her tele-treatment business, and it isn’t only to fulfill the necessary demands produced by the COVID-19 pandemic. It allows users to stay up to date with all the current trends paving the road to a better future. “We’re always try to make things feel easy even if there is a lot going on behind the scenes.” -Alison Taylor Topics discussed: The effect of the current COVID-19 global pandemic on in-person health appointments The difficulties faced while developing this business and the steps that served its fulfillment Tips about feature additions in practices Lessons learned by Ali as a result of having to adapt with what’s happening The criticism t

In today’s episode we are joined by Dr. Sean Drake. He was a member of the Florida State track and field team but was involved in two major car accidents within four years. Because of that, he ended up attending chiropractic college. During his time at Life University, seeing the miracles that happen in this profession, along with the connections that he made, changed Dr. Drake’s path in life. “I’m going to evaluate you the exact same way that I would anybody else because that’s the system that I use, and you’re a human being, and I want you to perform.” -Dr. Sean Drake Topics covered include: How being involved in car accidents changed Dr. Drake’s life. Knowing what drives you as a practicing doctor. Events and sports that Dr. Drake has worked with. Owning your craft and having the right assessment tools. Learning the language of a sport to get referrals. Drake’s unique working arrangement. Caring about style, not efficiency. The approach Dr. Drake takes towards working with patients of different background

Today we are joined by Pat Rigsby, a fitness professional with almost 30 years of experience building businesses. He got his start as a college baseball and strength coach, then moved into teaching in the sport studies department at his university while he trained people on the side. Pat really got more into the entrepreneurial side of the business in the early 2000s when he started to own a couple of facilities, as well as different franchise locations and companies. By the end of 2014, he had sold the bulk of them and moved more into the coaching and consulting he does today. “Figure out who you’re trying to serve, what your brand message is going to be, and reinforce that in all your marketing.” – Pat Rigsby Topics covered include: The three most common mistakes Pat sees people who want to have a brick and mortar fitness business make Importance of having foundational business knowledge Not knowing how to keep clients Not having a way to scale/systemize to grow business Setting up new hires to succe