Marketing For Your Boring Business

To some, LinkedIn still has a reputation as a place to post your resumé and connect with colleagues. A long time ago, it was just that, but now it’s so much more. LinkedIn is a powerful social network for everyone from solopreneurs to huge businesses, boring or not. But are you doing it right? […]

You may not be the only ‘boring’ business in town. Hell, maybe your town is THE hub for the kind of services your business offers. With so much noise, both online and offline, how do you stay ahead of your competitors on social media? You post and they post, you post and they post… what’s […]

With Facebook algorithm changes popping up at the start of 2018, every business owner is worried, no PANICKING, about engagement. We were all thinking ‘is this the end of Facebook marketing? How will I even reach people now?’, with businesses changing their tactics in all directions. Today I’m talking with Crystal Hammond, who faced these […]

We’re all constantly looking for ways to improve our business and marketing – that’s a given. However, one thing most people don’t consider is that sometimes one of the biggest obstacles for their business may be themselves. There are a million problems every ‘boring’ business faces when it comes to getting their name out […]

Videos seem to go viral every day, but the secrets to having this happen with you OWN content is still a mystery. Do you ever ask yourself what going viral actually means, and if it’s something boring businesses can even do? Some people can just whip out their phone and go viral overnight, does everyone […]

An important, maybe THE most important part of any business, is the sale. There are a million different questions you can ask about sales, but some of the most common that probably go through your head are things like “HOW do I sell to people?” “What makes people buy, and what doesn’t?” We’ve all experienced […]

We’ve spoken about Instagram and Facebook stories and how to master them. But what about nitty-gritty of Instagram itself? What’s an Instagram business account and how do you get the most out of it? What are the do’s and don’ts? And what about emojis and hashtags? On the show today is Moritz von Contzen, who […]

The hero’s journey is the foundation of all storytelling. It is important to make sure that you, the business owners, are marketing your product or service as a part of that journey. But are you the hero or the guide? We talk with Mary Baird-Wilcock from The Simplifiers about how you need to be telling […]

There’s no episode of Marketing For Your Boring Business this week, but there’s still plenty to check out if you’re in need of tips and tricks for social media marketing. Head over to http://www.allinonesocialmedia.com/blog for more, and we’ll see you next week!

Nowadays, Instagram wields a lot of power in the marketing world. But what does it mean to be ‘instafamous’? Influencers seem to come in all shapes and sizes, and most are considered celebrities. So it’s no surprise that to most, they can seem out of reach. How can these people help boring businesses through influencer […]

Y’all know that if there is anything I say all the time it’s 1.) have a plan and 2.) tell your story. Well, what better way to tell your story than with Instagram or Facebook Stories. Stories allow for you to tell your story in the moment and last for 24-hours. In that 24 hours, […]

We are in the midst of a Facebook-apocolypse. Lol Ok, maybe not really, but there are some big changes ahead that are going to make all of us update our Facebook and social media strategies. But when doing anything in social media, what do I always say? Have a GOAL for each post! And there […]

We talk a lot about video on this podcast and rightfully so, with 100 million hours of video content being watched on Facebook daily it is obviously not a trend that is going away. But what is the easiest way to get started with video? Well, besides the obvious to just pull out your smartphone […]

Have you ever wondered “what is it my customers want to see from me on social media?” This is definitely not something easy to know but there is definitely a science to it or specifically a psychology to it. On this podcast episode, I chat with Kara Lambert about how and why your customers use […]

A New Year called for New Beginnings and what better way to get your business on track than by setting clear goals to crush it in 2018! But it isn’t always as easy as simply saying “I am going to crush it this year” you need to have a plan, schedule and accountability. What is […]

2017 can be summed up in one word: video! There were so many great new features on Facebook, Twitter, Instagram, LinkedIn and more it was almost too much to keep up with. On this podcast, I chat with Heather Heuman as we reflect on all the fantastic changes that happened in social media in 2017. […]

Going Live for the first time can be terrifying, but what is even scarier if going Live without a strategy. We talk all the time on the Marketing For Your Boring Business Podcast that you always want to make sure you’re doing something with intention and a goal, and going Live is no exception. I […]

Social Media in 2018 is predicted to have many changes and things to pay attention to like Generation Z, VR and Augmented Reality. While I think most of it is irrelevant to the everyday business (like yours) there are still things you should plan to do to help your social media in 2018. On this […]

So you have a boring business? Who cares! That doesn’t mean your marketing has to be boring too. I talk with Josh Steimle who has helped his fair share of boring businesses, specifically storage units, tell their story and make their boring business worth seeing in a cluttered news feed. But how can your boring […]