Heart-centred Business Podcast

Today I am interviewing the amazing editor and author Kris Emery about writing a book for your business. Kris has recently launched her new book, Destination Author, which helps you to understand the process of writing and publishing your own book. It's particularly focused on writing a non-fiction book, or a book that's for your business. In this episode, Kris and I have an amazing conversation about some of the risks, benefits and strategies to think about when it comes to writing a book for your business. Show notes at: tashcorbin.com/302 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In this episode, I'm helping you to write an offer for social media. A question I get asked all the time is: How do I write offers for social media so that people comment and buy them? If that's something that you're really struggling with, then this episode's going to be super helpful for you. Show notes in full are at: tashcorbin.com/301 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

As a special longer-form podcast for episode number 300, I want to share with you eight lessons from the eight months I have had ad-free in my business. As some of you may know, in July 2021, I came to Australia from New Zealand for a surgery. For eight months, I was in an extended recovery period, my business was on hold, and I didn't run any strategic Facebook ads in my business for that eight-month period. I was completely ad-free. In this episode, I'm going to unpack for you the lessons that I learned from having eight months ad-free in my business, so that you can use these lessons to look after your organic and paid reach on social media, and really focus on how you grow your audience, grow your reach, and continue scaling up your business. If you're interested in hearing these lessons and how you can apply them to your business, then this is going to be a super helpful episode for you. Show notes in full are at: tashcorbin.com/300 Follow Tash on Facebook: facebook.com/tashcorbincoaching

Today we are answering a listener question! The question comes from Jodie, and she's asking about how to select your video strategy - both live and pre-recorded - for Facebook. If you've been thinking you really need to uplevel the way that you use video to grow your audience and make sales on Facebook, this is going to be a particularly helpful episode for you. Show notes in full are at: tashcorbin.com/299 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm answering the question: How do I reach my ideal clients online? It may seem like a straightforward question, but the answer is quite layered and complex. We are going to unpack this in today's episode so that you have clarity on how you can best reach your ideal clients online. Show notes in full are at: tashcorbin.com/298 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to answer TWO questions: What is a value proposition? And how do you articulate yours? I see a lot of advice (especially in Facebook groups where people are saying they're not getting sales or are struggling to get clients) where people tell each other that it seems like they need to improve their value proposition. But there seems to be a lot of confusion about what a value proposition is. There's also a lot of bad advice out there about how to improve your value proposition. Today, I thought I would dive into a little bit more insight into what a value proposition is, and how to actually articulate yours and potentially improve it. Show notes in full are at: tashcorbin.com/297 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to give you five ways to increase your email open rates. In particular, I'm talking about email open rates for your mailing list. If you've listened to this podcast for any matter of time, you will know that I am very much a strong proponent of growing your mailing list. Having a strong email list that grows consistently - and if possible on autopilot - is one of the cornerstones of success with online business and online marketing. This is because your mailing list is your asset. Show notes in full are at: tashcorbin.com/296 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm sharing with you the five big list growth mistakes that I see people make (especially in online business), and what to do about them. If you know your list needs some attention, you've been putting it off, or you just want to make sure that you're not making some of the big list growth mistakes that I see, then this episode is for you. Show notes in full are at: tashcorbin.com/295 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

It's a special podcast episode! Listen in to hear the back story of Munchkin, and where we are with bringing her home right now. Follow her on Insta: instagram.com/milliondollarmunchkin/ And register for pupdates: tashcorbin.com/munchkin/ Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to share with you five ways to leverage in your business.  I bet you haven't even considered some of these things as being leveraging your time, but they absolutely are, and they are super duper sexy. What do I mean by leverage? When it comes to leveraging your time, it's where you put one measure of time in, and it happens multiple times... It's where you do something once and it works for you over and over again. Leveraging your time can be done in a bunch of different ways. You can leverage your time by doing something once, and then: Having someone else do it for you Automating it Having people be able to purchase it over and over again In this episode, I'm going to break down leverage in your business to the five key ways that you could be leveraging. I want to really open up your eyes to what the possibilities are right now, rather than feeling like you need to have to wait until you're able to leverage in delivery (which is the last of

In today's episode, I'm answering the listener question, "What do you call yourself? Should you be a mentor, a coach or a consultant? And how do you choose?" Our question today comes from the fabulous Katerina Andreou. You can find Katerina on Instagram at @kat_andreou. (I think you might want to go and check her out when you find out what it is that she does!) The question that I got from Kat was: "What is the difference between being a consultant, coach and mentor? ow do you get out there as one of those three things when people know you as something else? For example, I was a VA who specialised in social media. And now I help people with social media and I think I should call myself a social media consultant. How can you choose which one of these three is right for you? And how do you start spreading the word when you have changed?" There are a few layers to this question, but I really want to dive deep into what it is that you call yourself because this can be a sticking poin

In today's episode, I'm going to share with you how consent in marketing actually increases connection and conversion. I am very passionate about consent-driven and consent-based sales and marketing, so this is going to be a particularly juicy episode. Show notes in full are at: tashcorbin.com/292 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to share with you how to make more sales by bringing onboard affiliates. Bringing onboard affiliates is where you pay commission to people who sell your products and services on your behalf. It's something I get asked about a lot, so I wanted to make sure we go through it thoroughly with an episode today. Show notes in full are at: tashcorbin.com/291 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to share with you five creative ways that you can get more referrals in your business. This is an area where a lot of us just leave it to everyone else to do the work and get the referrals for us. We don't necessarily take an active role in encouraging referrals. But this can be a big mistake because you can get so many leads simply by creatively and non-aggressively encouraging people to send through referrals. I'm going to break it down for you in this episode. Show notes in full are at: tashcorbin.com/290 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to share with you the best course platforms for first-time course creators. If you've been thinking about putting together your first online course or program, and you're wondering about the technology, how you're going to manage it all and how to compare different platforms, then this is the episode for you. Show notes in full are at: tashcorbin.com/289 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to give you three really amazing strategies for increasing your value proposition. Value proposition is something I get very passionate about. It's such a critical concept and foundation to get right in your business, so today, we're going to increase yours. Show notes in full are at: tashcorbin.com/288 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to tell you how to price an online course for optimal conversion. If you are working on an online course, membership or group program, and you're worried about how you're going to price it for optimal conversion, then this is the episode for you. Show notes in full are at: tashcorbin.com/287 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

It's another Q&A episode of the Heart-Centred Business Podcast today, and we are talking about how to pivot your business. Specifically, I'm answering the question: How do you get people excited when you decide to make that pivot for your business? Show notes in full are at: tashcorbin.com/286 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In today's episode, I'm going to help you write copy that converts. This is something that I know a lot of people struggle with. It can be really difficult to understand how exactly to word things, what types of phrases to use, or how to really connect with your audience in writing in a way that's going to help them make a decision to buy from you. We're going to dive deep into this in today's episode, and I've got five juicy tips for you. Show notes in full are at: tashcorbin.com/285 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!

In this special podcast episode, I'm going to let you know how I prepared for an extended break from my business. That's right! Right now I am likely laid up in bed recovering from a major surgery. This is Tash from the past bringing this podcast episode to you that I pre-recorded in advance. I am planning to take around four weeks off from my business because I'm having a very major surgery, and I'm going to take some time to recover. I thought this podcast episode would be really helpful to just lay out for you how I prepared for this extended break, and also how you can start preparing your business so that you can take an extended break when (and if) you need and want to. Show notes in full are at: tashcorbin.com/284 Follow Tash on Facebook: facebook.com/tashcorbincoaching Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde Let me know your thoughts via our Text FanMail!