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Gresham Harkless discusses the significance of understanding messaging and targeting in digital marketing, the evolution of marketing practices, and the necessity of continuous learning and adaptation.   Gresham shares his belief in the power of simplicity in communication and marketing and the need for businesses to thoroughly understand their messaging and target market before engaging in activities like SEO or pay-per-click campaigns.   Gresham addresses common challenges in web design, such as outdated websites and the need for mobile-friendly designs.    He emphasizes the importance of understanding user behavior and the need for website updates every three to five years.   Gresham shares his perspective on investing in marketing, stressing the importance of staying true to one’s strategy rather than emulating others.   Episode Link: The M Word   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 

Gresham Harkless provides valuable insights into leveraging podcasting for authority positioning and building meaningful connections within the industry.   Gresham highlights podcasting as a potent tool for authority positioning and thought leadership.   He shares strategies for making the most out of podcast appearances, including connecting with hosts and exploring previous episodes to build valuable relationships and expand your network.   Gresham offers actionable advice on setting clear goals, understanding your “why” and utilizing platforms like Spotify for Podcasters to launch your podcast effectively.   Episode Link: Marketing Wizards   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the po

Gresham Harkless shares his experiences and lessons learned and offers valuable advice for those navigating the transition from traditional employment to entrepreneurship.   Gresham emphasizes the importance of having strong leaders and effective training in managerial roles.   He provides actionable advice on building a personal brand, including setting clear goals and being resourceful.   Gresham highlights that everyone has the tools to create and share their narrative, contributing to a diverse media landscape.   Episode Link: Career Path Angel Show   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we

In this episode, we have Rachel Sheerin, a speaker, trainer, and sales coach specializing in the hospitality industry. Rachel shares her journey from experiencing severe burnout in her early career to founding her own business, where she focuses on helping others sell more, find joy in their work, and define success on their own terms. She discusses the importance of preventing burnout, fostering happiness, and improving workplace communication. Rachel also explains her methods for motivating teams through engaging keynote speeches and transformative training sessions. Emphasizing vulnerability and likability in leadership, Rachel provides valuable advice for entrepreneurs and CEOs striving to create a positive impact in their organizations. Website: www.rachelsheerin.com LinkedIn: rachelsheerin Facebook: Rachel Sheerin – Speaker, Trainer & Coach Previous Episode: iam127-speaker-trainer-and-sales-coach-on-a-personal-mission-to-help-people-supercharge-their-sales-team-and-be-happier Check out our CEO Hack

In this episode, we have Laurence Annez, a certified nutritional practitioner and health coach, who specializes in helping women with PCOS. Laurence shares her personal journey with PCOS and how it inspired her to coach others. She emphasizes the importance of nutrition, lifestyle, and mindset in overcoming health challenges and building a sustainable, healthy life. Laurence also discusses her online courses, coaching programs, and the supportive community she has built for women with PCOS. Website: http://laurence-annez.com/ Instagram: @laurence.annez Facebook: Laurence Annez Health & Wellness Facebook Group: https://www.facebook.com/groups/183220068951436/ Previous Episode: iam125-health-coach-and-nutritional-practitioner-passionate-about-teaching-women-on-sustainable-health-lifestyle Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/ia

Gresham Harkless shares his insights on building a successful media presence and the concept behind his "unique media pie" recipe.   He introduces his two main ventures; Blue 16 Media, a digital marketing company focusing on website development and online visibility. CB Nation, a B2B brand providing resources such as blogs, videos, and podcasts to help entrepreneurs succeed.   Gresham emphasizes the significance of building a media company and being featured on other media platforms to extend reach and impact.   Business Pillar: Human & Strategy   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we men

In this episode, Gresham Harkless dives into powerful productivity and personal growth hacks that have transformed his daily routine.   He discusses the benefits of a gratitude journal, meditation, and even coloring as tools for enhancing focus and well-being.   Gresham ends his day on a positive note by reflecting on three things he's grateful for, which cultivates appreciation for both small and significant aspects of life, even on challenging days.   Gresham highlights the importance of self-care, using the metaphor of keeping your oxygen mask on first. By ensuring personal well-being, one can more effectively serve and impact others.   Business Pillar: Operations Technology   Episode Link: We Live to Build   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we re

Gresham Harkless discusses the difficulties of launching Blue16 Media, emphasizing the unpredictability of entrepreneurship and the loneliness that often accompanies it.    Gresham highlights the importance of media in today’s entrepreneurial landscape.    He explains how his background in journalism influenced his decision to create media platforms that provide valuable content to help businesses and entrepreneurs thrive.   The conversation delves into the necessity of delegation in managing multiple projects.   He emphasizes the importance of empowering team members and the ongoing challenge of balancing control with trust in his business operations.    Gresham believes in leveraging media to promote positivity and support entrepreneurs in their journeys.   Business Pillar: Entrepreneurship/Journey   Episode Link: We Live to Build   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's F

Gresham Harkless emphasizes the importance of retaining the excitement and creativity of childhood.   He shares how he makes time for creative pursuits, such as reading, writing, and even creating an "I Am Coloring" book to foster his creativity.   Gresham reflects on his parents' support during his early entrepreneurial ventures and the challenges of transitioning from a child's perspective to adult responsibilities.   Gresham highlights his upcoming projects, including a new premium newsletter based on insights from his extensive podcast interviews. This newsletter will focus on CEO hacks and tools to enhance effectiveness and efficiency.   Business Pillar: Journey/Entrepreneurship & Human    Episode Link: The Secret Art of Business   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from

Gresham Harkless emphasizes the importance of aligning your content with your passions. Whether you enjoy writing, speaking, or being on video, identifying what excites you is crucial for sustained success.    He advises that starting with what you love can prevent burnout and ensure consistency.   Gresham describes podcasting as a great communication tool and reassures that it doesn't have to be perfect from the outset. The evolution of your podcast over time is part of the process.   Gresham underscores the importance of using data to drive decisions. By analyzing metrics from platforms like Google Analytics and social media, you can refine your strategies and optimize your content for better results.   He advocates for continual learning and adaptation. Even if your initial efforts don’t yield perfect results, the key is to iterate and improve based on feedback and data.   Business: Visibility   Episode Link: HeartPowered Interview   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks

Dr. Nicole LePera is a holistic psychologist and founder of the Mindful Healing Center. Dr. Nicole, trained at Cornell University and the New School for Social Research.    She discusses her unique approach to mental wellness and shares her journey from traditional psychology to holistic healing.   Dr. Nicole LePera describes her ability to remain objective and detached in her practice, allowing her to provide unbiased support and guidance to her clients.   Dr. LePera credits her improved productivity and mental clarity to significant lifestyle and nutritional changes, highlighting the connection between gut health and overall mental function.   She advises against believing negative self-talk and encourages developing a mindful distance from one's thoughts to foster personal growth and empowerment. Website: The Holistic Psychologist Instagram: the.holistic.psychologist   Previous Episode: holistic-psychologist-helps-clients-with-holistic-mental-wellness-at-different-levels   Check out our CEO Hack Buzz New

In this episode, we have Marcus Watts, a former professional basketball player. He stands at 6’8”, 240 pounds. Marcus Watts became a sustainable health and fitness coach and has been a vegan.  He ended his pro career in 2011 and opened his first gym in 2013 and his second gym in 2016.    Marcus now operates Watts Guy Fitness primarily online, allowing him to reach a broader audience.    He emphasizes the importance of human connection and genuine interactions in building trust with clients.   Marcus promotes a 14-day free program to help improve audience engagement and convert leads into customers.   He highlights the importance of progress over perfection, effective delegation, and maintaining genuine connections in building a successful business. Website: The Watts Guy Fitness Facebook: The Watts Guys Instagram: thewattsguy Plant-based Health Group: The Vegan Transition   Previous Episode: sustainable-health-and-fitness-coach-shares-the-happiness-of-being-healthy-and-fit   Check out our CEO Hack Buzz New

Gresham Harkless identifies the target audience and the importance of knowing where to connect with them.   Gresham explains the three main questions for effective content creation, likening it to baking, and discusses balancing personal vs. business-focused content in social media.   Gresham covers the need for visibility and thought leadership through content creation, and establishing authority and credibility in business relationships.   He explains content re-purposing and its effectiveness in maximizing reach across platforms.   Gresham’s primary website (where you can find links to all of his services and resources). Blue 16 Media CEO Podcasts CEO Blog Nation You Are a Media Company Business Pillar: Visibility   Episode Link: Bizzbee Solutions   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you

In this second part of the special episode, Gresh highlights the importance of high-quality content and effective SEO strategies are emphasized. Gresh shares insights on creating 'sticky' content through blogs and videos, and discusses the benefits of being featured on other media platforms to support the eight business pillars his content focuses on. He highlights the value of targeting niche markets, maintaining consistent content publishing, and leveraging off-page SEO strategies such as backlinks from reputable sources. The episode underlines the importance of understanding keywords, utilizing meta descriptions, and ensuring web content accessibility while building a long-term SEO strategy. Practical advice on SEO and content creation for small businesses is provided throughout the discussion.   Gresham’s primary website (where you can find links to all of his services and resources). Blue 16 Media CEO Podcasts CEO Blog Nation You Are a Media Company Business Pillar: Visibility   Episode Link: Tech with

In this episode, Gresh discusses the importance of understanding target audiences and explains that all businesses are essentially media companies in the digital landscape and emphasizes the importance of understanding Google for effective SEO.   Gresh discusses the significance of identifying relevant keywords beyond just business names.   He highlights the need for local businesses to optimize for specific locations. This approach can uncover numerous search opportunities.   Gresham’s primary website (where you can find links to all of his services and resources). Blue 16 Media CEO Podcasts CEO Blog Nation You Are a Media Company   Business Pillar: Visibility    Episode Link: Tech with Heart   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gr

Gresham Harkless provides a brief history of his digital marketing company and explains how networking helped him realize the potential of his skills in web design and marketing.   Gresham emphasizes the importance of identifying target markets for effective marketing and provides an overview of Search Engine Optimization and its significance for online visibility.   Gresham highlights the necessity of having a mobile-friendly website and the role of social media platforms like Twitter and Facebook in business communication and marketing.   Gresham’s primary website (where you can find links to all of his services and resources). Blue 16 Media CEO Podcasts CEO Blog Nation You Are a Media Company Business Pillar: Visibility  Episode Link: This is a talk from 2017 for a group called 100 Entrepreneurs Project Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: ht

In this special episode, Gresh shares his journey from creating a family newspaper to founding his media and digital marketing company.  Gresh discusses how his initial passion for sharing stories and engaging content laid the groundwork for his career.    He recounts the pivotal moments that led him to pivot from aspirations of journalism and law to establishing his own business.    Facing challenges like a torn Achilles tendon, he innovated by leveraging digital tools and networking to kickstart CEO Blog Nation.  Gresh emphasizes the importance of media exposure, continuous learning, and the support system that spurred his success. He also hints at future plans and motivations driving his current projects and business strategies.    Gresham’s primary website (where you can find links to all of his services and resources). Blue 16 Media CEO Podcasts CEO Blog Nation You Are a Media Company Episode Link: Ignite Your Entrepreneurial Journey   Check out our CEO Hack Buzz Newsletter–our premium newsletter wi

In this episode, we have Scott Amyx of Amyx Ventures, an internationally recognized thought leader and venture capitalist. Scott shares his mission of helping cities worldwide develop economic resilience and combat climate change. He delves into his background, growing up during South Korea's challenging times, and discusses his work with smart, sustainable cities. Scott highlights the importance of identifying comparative advantages and pursuing demand-driven technologies. He also outlines his 'STRIVE' methodology for achieving success by doing uncomfortable yet essential tasks. Finally, Scott offers insights into creating a disciplined, humble leadership culture for impactful organizational growth. Website: scottamyx.com Books: scottamyx.com/books Newsroom: scottamyx.com/newsroom Business website: amyxventures.com Personal website: scottamyx.com Previous Episode: iam122-internationally-recognized-thought-leader-venture-capitalist-and-author-passionate-about-building-sustainable-cities Check out our CEO Hack

In this episode, we have Kai Boyer, the top-rated female trainer and fitness entrepreneur in Orange County. Kai shares her journey from a college scholarship athlete to a leading personal trainer after a career-ending injury. She discusses the customized approach she takes to help her clients overcome injuries, achieve their fitness goals, and improve their wellness through one-on-one training, diet planning, and corporate wellness programs. Kai also shares her 'CEO hack' of maintaining goal lists, which helps her stay focused and accountable. Additionally, she emphasizes the importance of continual growth and taking on the challenges of running her business independently. Tune in to learn more about Kai's unique training methods and her advice for aspiring entrepreneurs.  Website: kaiboyerfitness.com Facebook: kaiboyerfitness Instagram: kai_boyer_fitness Previous Episode: iam117-fitness-entrepreneur-and-orange-countys-top-rated-female-trainer-helps-clients-with-diverse-fitness-solutions   Check out our CEO H

Gresham Harkless discusses the issue of execution in entrepreneurship and the importance of resilience and awareness in reaching success. He introduces the 12-week year productivity system, emphasizing its ability to achieve more in 12 weeks than in 12 months and the importance of focus and urgency.   Gresham explains the concept of setting 12-week goals instead of annual goals, creating a sense of urgency and driving action, and the importance of execution, prioritizing high-impact activities, and the weekly review and accountability meeting.   Gresham highlights the importance of measuring progress, reflecting on setbacks, and making adjustments to achieve remarkable results within 12 weeks. And the five quick ways to implement the 12-week year, focusing on vision, goals, planning, execution, and review. Pillars (https://cbnation.co/pillars/): Operations Traction Book: Outliers: The Story of Success 12 Week Year: The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Blog Post About the 12