Sales For Nerds

Ellen Melko Moore discusses her journey from aspiring English professor to entrepreneur to consultant to Oprah and more, plus she gives practical tips on how to make the most of LinkedIn without being spammy.

Russell Thackery reviews his incredible journey from professional viola player to accidental sales star to entrepreneur and trainer, with lots of fascinating stops along the way.

David Priemer, founder of Cerebral Selling, and author of "Sell the Way You Buy", comes on Sales for Nerds to help you get clarity and make it easier for you to sell without "Cobra Kai" tactics.

Chalmers Brothers, author of Language and the Pursuit of Happiness talks about how we use language not only to describe but to create. Learn how the stories we create in our heads empower us or hold us back. Learn how to communicate and collaborate effectively at work (and at home).

Former engineer turned marketer turned author Mike Capuzzi shares his story and his advice on using short, helpful books ("shooks") to help Main Street Businesses attract clients. Mike covers how shooks are different from "books", why he thinks they're a great investment, why advances in digital publishing make it easier than ever to get started, how to distribute your shook, and more.

So many people rely on referrals for business development but lack a process for generating referrals. Others ask for referrals in cheese-y, unprofessional ways. In this episode, Stacey Brown Randall, author of Generating Business Referrals without Asking, steps us through how you can get more referrals than you thought possible, without being slimy about it.

Michael Greenberg shows you how to use podcasting to get in front of your ideal clients and increase your authority. This is especially helpful for consultants and coaches who are experts but aren't comfortable with traditional sales and marketing.

Salesability founder Damian Thompson gives some very practical advice to help you sell more effectively and enjoy it more, highlighting the common mistakes expert business owners make, and how to fix them.

Amos Schwarzfarb, who started his "career" as a full time rockclimber, before doing 6 startups, advising dozens of others, and running TechStars Austin, shares his journey and wisdom from his new book: Sell More, Faster.

Tukan Das, computer programmer and CEO of LeadSift, talks about how they got their first customers, including how he tried to get someone else to do sales, and what he did when he realized he had to do sales himself.

Some lessons I've learned over the past decade, which may be obvious to you, and perhaps should have been obvious to me...

No one tells the story of how you help your clients (or customers) better than your clients. Meg Cumby walks you through her journey from journalist to a consultant making use of those skills helping consultants gather, edit, and publish effective testimonials. Meg also shares what makes effective testimonials, what questions to ask, and lots of other practical advice.

"The Pitch Whisperer" John Livesay returns to Sales for Nerds to discuss his latest book, Better Selling through Storytelling-- the Essential Roadmap to Becoming a Revenue Rockstar. John noticed that whoever told the best story was getting the sale. Instead of pushing information out, you pull people in with a great story. John discusses his background and the essential elements of effective storytelling, not only for sales, but also for marketing.

We spend a lot of time learning to talk, to push information to other people, but what about listening? Oscar Trimboli discusses how we can become better listeners so we can be more effective at work and at life.

Aaron Ross is the first guest to return to Sales for Nerds-- this time to talk about the 2nd edition of From Impossible to Inevitable, with updates for a world even more saturated with information. Learn why you have to "nail your nice", how to use "seeds, nets, and spears", the importance of outbound sales, how a successful private equity firm thinks about sales, and more.

Former middle school teacher and TEDx speaker Laura Briggs just released her first book, Start Your Own Freelance Writing Business, and she joins Sales for Nerds to demystify SEO for the busy small business owner. Learn: Why you don't need to spend thousands of dollars on SEO to get some traction. How to find out the right keywords. How to write for both humans and Google. How to fit all this into an already overloaded schedule.

Badger Maps CEO, geography major, and former #1 Google Enterprise sales rep Steve Benson talks about what to do before, during and after your sales meetings to make them more successful.

Sean McCool recounts his journey from being down to his last dollars and using copy writing to save himself, plus practical tips you can use to improve your copy and get more clients, without being a writing genius.

Liston Witherill talks about his journey into sales and marketing from environmental engineering, how he aims to "serve, not sell", how to get more clients and be more in control of your business.

VP of Sales and Marketing for National Association of Sales Professionals, so he's like an uber meta-sales person, but that's not how he started. He got a summer internship knocking on doors for a painting company. Learn about his journey, and hear Rick's insights on sales psychology.