Marketing That Wont Break The Bank

LinkedIn is a powerful social networking application – one that many use when they are looking for a new job or looking to hire new people. But it is also a great tool to help you grow your business and find not just your ideal customer, but those potential customers that are looking to buy – now. This week, we are going to look at several different ways to for you to find your ideal customers and how you can improve how you show up in searches so that they find you. My guest is Debbie McCormick, best-selling author The LinkedIn Manual for Rookies and an expert on building your business using LinkedIn. With her expertise, you will be attracting your ideal clients and generating bona fide leads in no time!

When it comes to online marketing, our goal is to make sure that we can get the right content in front of the right person at the right time. The key to doing this, is to make sure that your website and all your content is optimized for the search engines, so when someone begins looking for your products or services, they find you first. This week, we are going to lay a strong foundation on which to build your SEO strategies. We’ll explore what SEO is, what key concepts you need to keep in mind as you develop your strategy, and look at how to properly find the keywords and phrases you’ll use throughout your website and content.

You’ve put a lot of effort into crafting your email message (or email series), so now it’s time to look at results. Do you know how you did? How are you measuring success? This week, we’re going to dive into the world of analytics and look at what you should be measuring and how you can use this information to make your email marketing efforts even better in the future.

Do you know what it takes to put together a successful email marketing campaign? There’s a lot more work involved than just putting a few lines of copy together and sending it out to your email list. This week, I’ll walk you through a step-by-step approach to building a great email campaign – from determining the reason for sending the email and crafting and testing your message all the way through to analyzing the results and refining the process.

When it comes to email marketing, one of the most important things you need to do is to make your subscribers feel like each email is written specifically for them. The way you do this is through segmenting your email list, based on key factors that are related not only to their demographics but also to their behaviors as they interact with you. This week, we are going to explore the power of personalizing and segmenting your email list - Part 2 of our Email Marketing Mastery series.

The stories of email marketing’s demise are greatly exaggerated. Email marketing is alive and well, and should be a key component to your overall marketing strategy. Done right, email marketing is one of the best ways to move your subscribers through your sales funnel. This week, we’ll look at some key components of building a successful email program that will keep your audience engaged, consistently add new subscribers, and artfully turn them into paying customers.

Let’s face it. Our creative juices aren’t always flowing, and there are times where we just run out of ideas for our next blog post (or two, or three…). It happens to the best of us, but it shouldn’t stop you from continuing on your blogging journey. This week, we’re going to explore various ways to come up with new and fresh ideas for your blog – and give you some topic suggestions as well!

If you are like most bloggers, you probably spend at least 2-3 hours crafting each blog post. That’s a lot of work – and that probably doesn’t include time you take to research your topic, find images to go along with it, and put together your social media plan and other promotional strategies for that one post! The good news is that you can get a lot more mileage out of those blog posts by coming up with a simple plan to repurpose all that great content. This week, we’ll look at 15 simple ways to repackage and breathe new life into those old blog posts.

Blogging is more than just writing an article and posting it to your blog and/or website. You have to think about branding for your content, search engine optimization, content formatting, and content promotion – just to name a few things on your To Do list. It may seem a little overwhelming, but if you have the right tools in your blogging toolkit, you’ll be able to automate much of these processes (or at least save some time). In this week’s episode, we will explore the 20 tools that you can use today to make your life easier and improve the odds of your blog’s success.

It’s time to start building your content marketing machine from the ground up. And, for many businesses, that means starting a blog and providing valuable information to your target audience on a consistent basis. In this week’s episode, we are going to take a look at the fundamentals of blogging, why it’s important for your content marketing strategy, how to get started, and what you can expect to accomplish in the coming year.

Content marketing is key to building your audience and getting them to know, like and trust you. But building a strong, consistent content marketing strategy takes a lot of time and effort to be successful. In this week’s episode, we’ll explore how to put together and execute a content marketing plan for 2018 that will build and nurture your audience from being curious about your business to buying from you.

Do you know the power of your story? Whether it's how you started your business or something fascinating about how you got to where you are, we all have a story. It's how we connect with those around us -- friends, family, and even customers. Being able to tell your story and use stories as examples that others can relate to is extremely important when it comes to your customers learning to know like and trust you. This week, we'll explore the importance of storytelling and the various ways you can use it in your business. So mark your calendars, get ready, and I'll tell you a story...

Today, video is such an important part of social media that you can’t ignore it. It needs to be an integral part of your online marketing strategy. There are so many different ways that you can use video online, but you need to know how to use it effectively. In this week’s episode we are going to explore 7 different types of videos that you can use on a variety of platforms to not only get your message to your audience, but also engage with your audience.

Selling your product or service is simple, right? Well, not so fast. Most of us tend to have the “this is a great product or service, why would you NOT buy it from me” attitude, and don’t understand why our online marketing campaigns don’t seem to produce results. The true key to any online marketing strategy is that you need to move your audience along a simple path – from cold (don’t know who you are at all) to warm (know who you are but are still kicking the tires) to hot (they are ready to buy or have become a loyal customer). This week, we will talk about the sales process and put together a simple sales funnel that will get your sales off to a great start in 2018.

We all know that internet marketing in general, and social media in particular, is an important part of promoting your business. Sometimes, though, it can seem overwhelming – especially if you are doing it yourself. To make it more manageable, you just need to arm yourself with the tools of the trade – applications that make it easier to find and schedule content, interact with your audience, and improve your websites functionality. This week, we’re going to explore those tools that I think will help you take your online efforts to the next level. Some are free, others are well worth the cost associated with their purchase.

Just like live streaming video, podcasting is another trend that small businesses should take note. Whether it’s live or recorded, podcasting is a great way for your audience to get to know, like and trust you. This week, we’re going to take a look at the ins and outs of putting together a podcast, how to promote it and start building your audience for 2018.

One of the top trends in social media right now is live streaming. Whether it’s Facebook Live, InstaStories on Instgram or something on one of the other social networks, live video has taken social media by storm. For small businesses, this is an excellent opportunity for your customers and potential customers to get to know, like and trust you. This week, we’re going to take a closer look at Facebook LIVE and get into some of the details on how to use it to not only build your community but also your business.

Believe it or not, 2018 is right around the corner. That means it’s time to start planning out your social media and marketing strategy for next year. Part of developing a great marketing plan involves a looking back at what went right (and not so right) with your current marketing efforts, and figuring out what you can do to move up to the next level. This week, we’ll take a look at some of the trends we’ve seen throughout the year on social media in general, and give you some guidelines that will help you put together a simple, yet effective plan for 2018.

Tis the season…the holiday season, that is. This is an excellent time to promote your business to your customers, whether it’s to let them know about special holiday promotions or just to let them know that you care. In this week’s episode, we are going to discuss how to up your holiday marketing efforts and get ready for the new year.

One of the great things about social media marketing is the fact that there are diverse ways of communicating with each other – some of us enjoy reading, some enjoy listening, and then there are others that need to “see” what’s going on. Enter Instagram and Pinterest. Both these networks are very visual in nature, and marketing to these audiences is a little different than Facebook, LinkedIn and Twitter. This week, we’re going to take look at both networks and how best to use them to build your business.