Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing

Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […] The post How Buffer Creates a Community of Engaging Fans appeared first on Casual Fridays.

Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […] The post Social Media Content Hacks With Buffer appeared first on Casual Fridays.

Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried […] The post Why Facebook Live is a Win For The Weather Channel appeared first on Casual Fridays.

Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and attitudes of your employees. Before starting an employee advocacy program, it’s important to consider […] The post 4 Ways To Use Social Media to Promote Employee Advocacy appeared first on Casual Fridays.

Have you wondered what happened behind the scenes of Southwest Airlines’ most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage, that resulted in chaos for their team and customers. To keep their customers in the loop, Southwest Airlines […] The post How Southwest Airlines Led With Social Media To Emerge From a Crisis appeared first on Casual Fridays.

Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them, it’s important to find time to unwind. This week on the Social Media Social Hour, I am joined […] The post How to Create Work/Life Balance in an Industry That Never Sleeps appeared first on Casual Fridays.

Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren’t sure what matters most? Social media is not a one person job. As your business grows, it’s important to develop a strategy that will keep your marketing efforts current, secure, and cost effective. Will […] The post 5 Benefits In Bringing On A Social Media Agency appeared first on Casual Fridays.

Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it’s a perfect fit or a epic mismatch, there is always a lesson to be learned and an experience to be […] The post Social Media Internships: How To Create A Win-Win for the Intern and Your Business appeared first on Casual Fridays.

Considering incorporating live video into your marketing, but don’t know where to start? Did you know it can be as easy as pressing “Go Live” straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get started. From Huzza […] The post How Businesses Can Create a Live Show Through Social Media appeared first on Casual Fridays.

Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […] The post Instagram Stories: Why It’s a Win For Brands appeared first on Casual Fridays.

Is your brand looking to get in touch with Generation Z? Are you striving to tailor your marketing efforts to the most educated consumers of our time? The buzz about millennials has come and gone, as Generation Z takes the stage. With over 80% of this generation influencing in-home purchasing decisions, this demographic is definitely […] The post Marketing to Generation Z: What Marketers Need To Know appeared first on Casual Fridays.

Is your business looking to hop on the Pokémon Go bandwagon? Are you trying to catch ’em all while boosting your sales? We can’t avoid it. Out of nowhere, Pokémon Go has taken over our Facebook feeds, sidewalks, and the lobbies of our businesses. Brick and mortar stores are purchasing “lures”, and brands across industries are incorporating […] The post Pokémon Go Marketing: What Brands Need To Know appeared first on Casual Fridays.

[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us all and build bridges not walls. […] The post How the Azusa Police Department Uses Social Media To Connect With Their Community appeared first on Casual Fridays.

We’re pumped to have another Social Media Day San Diego in the books! If you were unable to attend the event, no worries. We’ve got the official recap that’ll make you feel like you were there. This week on the Social Media Social Hour, I am joined by Mitch Jackson and Bree Kelley for the Social […] The post Social Media Day San Diego 2016 Recap appeared first on Casual Fridays.

Previously on the podcast, we broke down the 8 findings about the future of social media, based on a report put together by our friends at Social Fresh. This week, we sat down with their founder and CEO to get his take on the data. In this episode of the Social Media Social Hour, I am joined […] The post Behind the Data: A Quantitative Look at the Future of Social Media appeared first on Casual Fridays.

Are you looking to enhance your Snapchat content? Have you mastered all of Snapchat’s hidden features? As Snapchat becomes more popular, many brands are working on developing content strategies on the platform. Unfortunately, not all of the features that can make your content “pop” are obvious to the daily user. Fortunately, we have you covered. This week on […] The post 7 Snapchat Tricks You Probably Didn’t Know appeared first on Casual Fridays.

Are you struggling to keep up with the hottest marketing trends? Have you considered analyzing the consumer, opposed to the tactics and tools? In the social media and marketing industries, the most popular tools, tactics, and channels are ever-changing. Often times as marketers, we find ourselves distracted by the latest shiny object, and fail to pay […] The post 5 Consumer Trends Marketers Need To Know appeared first on Casual Fridays.

Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates, and their new logo design, it’s hard to predict what Instagram will come up with next. To ensure that […] The post The New Rules of Instagram Marketing with Sue B. Zimmerman appeared first on Casual Fridays.

Last week, the internet became captivated with Candace Payne’s positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days, it’s clear that her live stream was a mega hit. What can social media marketers learn from the latest viral video […] The post 4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video appeared first on Casual Fridays.

Are you looking to provide your customers with outstanding customer service? Are you seeking ways to integrate social media into your customer service plan? Throughout the years, customer service has been a crucial component of doing good business. Now more than ever, brands are being put onstage by their customers via social media, and are […] The post 5 Step Plan For Outstanding Customer Service appeared first on Casual Fridays.