Nutrition & Training - Stcfit Coaches Corner

This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners. https://evolvemarketing.com.au This week's topics: 1. What is marketing vs. branding? 6:23 2. Content - Trends, creation approach 18:38 3. Paid ads - Audience, budget, timeline 23:49 4. Knowing who you're (trying to) talk to 49:32 5. Your "free stuff" can create sales 58:29 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream? https://instagram.com/nexusperformance.aus This week's topics: 1. Why online coaches opened a physical gym 3:20 2. Competing with big commercial gyms 19:20 3. Who are you speaking/marketing to? 29:35 4. What PTs don't realise about getting leads 44:37 5. Lessons in finding good staff/team 54:26 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

The boys sip on whiskey and recap the whirlwind that was our week-long Queensland trip. Enjoy! This week's topics: 1. Whiskey review & pancake adventures 1:57 2. How the photoshoot & workshop went 11:03 3. The podcast tour & our new mate 'Nugget' 22:57 4. Pick an influential person to train with? 36:54 5. What this journey has taught us 46:40 Check out our IG story highlight on how to win a $4k prize: https://instagram.com/STCfit_Learning As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

This week we announce our new partner & inclusion to the Standout PT program, along with a joint celebration giveaway. Tune in to find out how to enter! This week's topics: 1. Announcing our new partner & giveaway! 2:54 2. How to solve team communication delays 22:55 3. Goodbye Logitech... hello Manscaped? (JK) 34:25 4. The reality of running a small business 44:21 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

This week we discussed with osteo Allie how you, as a coach, can better serve your clients by working with allied health professionals in the best way possible. https://alliebrownosteo.com.au/ This week's topics: 1. Working with gen pop vs. athletes 14:26 2. Signs of a good osteo / A.H.P. 23:22 3. Pain is rarely solved acutely / quickly 39:55 4. How to work better with your A.H.P. 1:00:24 5. How online treatments work 1:07:14 6. Family / future as a self-employee 1:12:35 QLD 'Hybrid coach' workshop tickets: https://stcfitlearning.com/events As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

We sat down with Ash from Emay Services, to explore how successful online coaches thrive, where business systems are usually strong/lacking, as well as passive income potential as a PT. Check out Emay Services: https://emayservices.com.au/ This week's topics: 1. Business processes that kill your time 5:54 2. What you require as an online coach 27:50 3. The fear every business owner has 39:01 4. When do you consider passive income? 51:26 5. Underestimation of email marketing 1:09:04 Check out the Mentorship or Standout PT: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

We had a great sit-down with Mike MacDonald, CEO of training software 'MyStrengthBook' - chatting all things online coaching, start-up obstacles, and optimising business systems. Check out MyStrengthBook: https://mystrengthbook.com/ This week's topics: 1. Powerlifting accountant to software CEO 14:32 2. Why most software start-ups fail 29:56 3. Coaching is moving online/hybrid 38:07 4. Communication & community have changed 52:00 5. Influencer culture & global success 1:14:47 Check out the Mentorship or Standout PT: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Here's how you can reduce the issues and friction in your business, so you can focus on more important things. This week's topics: 1. A.I. isn't as scary as you think 12:01 2. How to get more leads on demand 24:35 3. Balancing work with life/partners 36:29 4. Why your clients won't listen/check-in 52:51 5. How to shift your demographic 1:12:00 6. New clients - How often? Waitlists? 1:14:40 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

This week we welcome Jess, STCfit Learning Mentorship head mentor, chatting all things raising a family while running a successful business + having the freedom and lifestyle you want. https://instagram.com/jess.tirpkos This week's topics: 1. Who is the G.O.A.T. athlete? 2:54 2. Why Jess approached us 19:24 3. From Criminal Justice to the gym 28:08 4. How having a child changed things 40:47 5. Planning out your own future 57:20 Check out the Mentorship or Standout PT: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

This week, the boys tackle "creepy" gym interactions, to marketing spend, to periodising for powerlifters. This week's topics: 1. "Creepy" interactions in the gym 7:49 2. How to balance out a physique 32:05 3. Training approach, post PL comp? 46:41 4. Over 5 reps for S/B/D? (For a PL'er) 1:00:07 5. Dealing with client frustration 1:07:48 6. Brand, marketing, getting leads 1:18:01 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Running through this checklist could alter your business' trajectory exponentially. This week's topics: 1. Self 11:27 2. Systems 39:47 3. Service 58:11 4. Sales 1:07:23 5. Skills 1:11:53 Take the Scorecard: https://stcfitlearning.com/Scorecard As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Wondering what's out there, besides clocking in, clocking out for sessions, going to sleep, and repeat? Here's what, and how. This week's topics: 1. Business expansion considerations 13:48 2. Putting on a valuable client event 22:44 3. Transitioning from gen pop to niche 33:35 4. Re-evaluate your business to grow 45:20 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

This week the boys revisit high school shenanigans, the importance of fuses, and Ben's unexpected staffy encounter. This week's topics: 1. School pranks that went overboard 1:28 2. Having handyman skills 15:29 3. Why these holidays felt better 20:21 4. Ben's dog story (It's ok, it ends well) 33:58 5. What the year ahead looks like 42:10 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

What training/nutrition/education trends should die? This week the boys "poke the bear", but also get a bit real. This week's topics: 1. Menstrual programs & sh*t flexible diets 12:47  2. Selling mindset over getting results 28:15 3. Should you S/B/D over 5 reps? 36:41 4. Business mentors with no businesses 44:50 5. Online coach with no F2F experience? 56:34 6. Our lowest point this year... 1:04:59 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

A bottle of wine + night time Instagram-lead Q&A. What could go wrong? (If you're seeing this, we did alright)  This week's topics: 1. Should every sport just be untested? 6:05  2. Ben & Jason in life or death situations 14:23 3. Olympia - will Classic overtake Open? 29:33 4. Worst gym accidents we've seen/had 47:50 5. Trip highlights / Alternate careers? 56:11  Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

The boys recap lessons learned from the recent Penrith, NSW trip - F2F workshop, charity lift-off, and all-around good times with good people. This week's topics: 1. Unfavourable AirBnB conditions 1:04  2. F2F workshops are better 19:25 3. Our first interstate lift-off 31:04 4. Keeping the PT tools sharp 39:16 5. A place for extreme dieting 49:31 6. Exciting 2023 announcements 56:50 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

What is it like coaching world-class athletes vs. gen pop, and what does it take as a coach?  Tune in with special guest Durham McInnis from Core Advantage! https://instagram.com/durham.mcinnis This week's topics: 1. Working with world-class athletes 5:31 2. Why veer away from what works? 22:01 3. Cardio doesn't kill your gains 38:20 4. Having a degree / Getting into S&C 58:27 5. Velocity, running surfaces & the future 1:18:04 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

What goes into procuring a selection of exercises that will ensure progress, whether that be strength or physique orientated? This week's topics: 1. How to decide which muscles to target 27:15 2. Misconception of stability / rigidity 34:19 3. Skill & the perception of difficulty 40:33 4. Hypertrophy for a strength athlete 53:01 5. Categorising your exercise choices 59:56 Secure your tickets now for Dec 2: https://stcfitlearning.com/events As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Considered going online, but don't know exactly how you'd do it? Tune in as the boys detail the steps to online success for your coaching business. This week's topics: 1. Online & F2F are different clients 7:57 2. Identify who your ideal client is 19:56 3. Speak your client's language 26:55 4. Actually pulling the trigger 40:56 Become a Standout PT: https://stcfitlearning.com/Standout Building an ecosystem ('Becoming bingeable'): Ep 139 As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Being a good PT is part of the job description. But how do you make a scalable business and career out of it?  This week's topics: 1. Self - Mentality & values 7:45 2. Systems - Business efficiency 21:42 3. Service - Client value & retention 30:43 4. Sales - Attract clients you want 42:36 5. Skill - Be good at your job 54:22 Become a Standout PT: https://stcfitlearning.com/Standout As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!