Sinopsis
Ben, Rhys, Jason and Michael from STCfit cover nutrition and training strategies for fat loss, physique development and performance. To read the blogs featured in the episodes head to www.fatlosscoaching.net/news
Episodios
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Ep 278 - What we look for before we buy a course
01/12/2024 Duración: 01h15minAfter 3 years of "doing the thing", it's been a while since we upskilled ourselves and paid for a course. What are we looking for this time around? This week's topics: 1. Courses we've done - The good & the bad 14:36 2. What revolutionised our entire business 41:17 3. A period of consolidating & "doing" 47:42 4. Why we purchased this latest program 51:05 5. Embracing our egos, fears & hesitation 1:03:33 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 277 - Programming for gen pop clients
25/11/2024 Duración: 01h21minHow different or similar should programming for gen pop clients be, compared to more serious / competitive clients? This week's topics: 1. Non-number wins for clients 29:30 2. How important is cardio / NEAT? 38:46 3. The best program / split for them 52:03 4. Adherence is based on conviction 1:07:05 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 276 - Why you attract the wrong clients
17/11/2024 Duración: 01h26minGoing past the surface level of who you coach - who do your clients WANT to be? This week's topics: 1. Marketing that avoids "guilt"? 29:32 2. Acceptance is easier than change 46:40 3. Why "I coach busy people" doesn't work 1:06:35 4. Being aware of who you portray 1:11:23 5. Who you are vs. Who you want to be 1:18:34 Get your custom sales presentation: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 275 - How I earn a living as an IFBB Pro bodybuilder, ft. Matheu Orchard
10/11/2024 Duración: 01h23minIFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach. Matt: Instagram This week's topics: 1. Making money as a bodybuilder? 21:15 2. Accepting help as a new coach 29:36 3. The reality of athlete sponsorship 45:34 4. Longevity as a coach vs. athlete 1:02:35 5. The added factor of "influencing" 1:12:42 Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 274 - You don't have to be good at everything
03/11/2024 Duración: 01h26minCelebrating 2 years with Jess, we dive into how we've worked to strengthen our team. This week's topics: 1. We couldn't be happier with UStrong 19:22 2. The "head down & work" moments 35:20 3. The build-up to success is slow 45:12 4. Why you should know your numbers 56:55 5. Playing to your strengths & skills 1:13:27 Custom sales presentations: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 273 - Misconceptions about online coaching, ft. Jackson Mansutti & Kayla Cerda
27/10/2024 Duración: 01h25minWhat it takes to successfully go online, having a partner that understands the hustle, and more, this week with Standout PT graduates Jackson and Kayla. Jackson: Instagram Kayla: Instagram This week's topics: 1. Pros & cons: Boutique vs. big box gym 11:55 2. Online coaching is a different game 29:18 3. How working "for free" helps you 45:24 4. A conducive partner & environment 54:38 5. Is patience over-rated? 1:05:02 Custom sales presentations: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 272 - Go from coaching gen pop to competitors
20/10/2024 Duración: 01h20minIt takes a while to hone the skills & confidence to coach someone to the stage. Here's how we did it. This week's topics: 1. From new P.T. to comp prep coach 20:51 2. Creating your own competitors 34:15 3. Having the tough conversations 54:10 4. Do you yourself need to compete? 1:01:14 5. What sets you apart as a coach? 1:10:57 Custom sales presentations: Access Become a Standout PT: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 271 - Why chasing likes won't get you clients
13/10/2024 Duración: 01h08minHere's why making content with for value, not selling... sells. This week's topics: 1. Becoming an authority online 16:13 2. What lead magnet should I create? 23:21 3. Know who you're speaking to 32:25 4. How to create a posting schedule 46:17 5. Why/how we bulk-create content 55:34 Custom sales presentations: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 270 - Content not hitting? You could be missing 'authority'
06/10/2024 Duración: 01h18minHow and why you create your content should be at the forefront of your mind. Here's why. This week's topics: 1. The time in-between physique comps 9:25 2. What to do when you get too busy 25:53 3. Is A.I. helpful for content yet? 41:26 4. Make content for the right reasons 53:10 5. Why you should have a lead magnet 1:05:12 Custom sales presentations: Access Nutrition resource bundle: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 269 - Knowing these $ values is the difference
29/09/2024 Duración: 01h02minThese figures are the base from which you'll plan how much, and what, you need to do for your revenue. This week's topics: 1. How to increase client retention 15:59 2. Why client lifetime value matters 22:07 3. Transitioning F2F clients to online 26:38 4. How to sell your best offer 35:17 5. Clients asking for too much? 43:54 Nutrition resource bundle: Access Custom sales presentations: Access Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 268 - What separates a trainer from a coach
22/09/2024 Duración: 01h14minWhat qualities do we see in coaches who last vs. those who quit? This week's topics: 1. Recipe for social media success 16:08 2. Being a trainer VS. a coach 35:40 3. Effective client communication 49:02 4. How to not take things personally 59:59 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 267 - How to hire & onboard new coaches
15/09/2024 Duración: 01h15minLooking to build a team? Here's how we scouted, hired, onboarded and fully equipped our new coach. This week's topics: 1. Why would someone work for you? 20:03 2. Onboarding & equipping a new coach 31:36 3. The art of nailing consult to sale 40:17 4. How to be financially responsible 59:37 5. Coming up with a social media plan 1:04:11 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 266 - Signs you should move gyms, as a personal trainer
08/09/2024 Duración: 01h05minWhen & why should you move gyms? Is it the gym or is it your business? This week's topics: 1. Is your business ready for spring? 11:22 2. When is it time to move gyms? 18:05 3. Training people you don't like 36:18 4. Transitioning into P.T. from a "safe" job 43:47 5. Why it's impossible to fail as a P.T. 55:35 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 265 - How to coach nutrition without being qualified
01/09/2024 Duración: 01h10minNutrition qualifications? Meal plans? IIFYM? Here's our breakdown of successful nutrition coaching. This week's topics: 1. Early days nutrition coaching was wild 28:02 2. Today's standard of nutrition coaching 38:47 3. Can clients have too much freedom? 52:44 4. The best, down - Not the easiest, up 55:38 5. Treat your clients like athletes 1:04:00 Nutrition resource bundle: Access Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 264 - How to have people come to you
25/08/2024 Duración: 01h14minWe've been delving into paid ads, ChatGPT, and marketing - here's what we've learned. This week's topics: 1. The game of paid ads & ChatGPT 15:20 2. A 'link in bio' that actually works 28:20 3. The reality of getting online leads 37:09 4. Client cap vs. Potential income 46:55 5. The value of knowing your value 1:03:17 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 263 - The most important business metrics
18/08/2024 Duración: 01h21minThese stats should be your business' key focus, face-to-face or online. This week's topics: 1. Bio-engineered super babies 20:46 2. New clients pushing back? 30:54 3. Dealing with client conflict 43:36 4. What biz data should you track? 54:28 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 262 - How to train people you like
11/08/2024 Duración: 01h15minNot sure how to talk to your specific people? Or maybe you're afraid of the pushback? This week's topics: 1. The Olympics boxing controversy 18:04 2. What people get wrong about niching 39:59 3. Some people will dislike you 57:35 4. You can only discount prices so far 1:03:45 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 261 - Where to start when you're overwhelmed
04/08/2024 Duración: 01h20minThe boys talk all things stress and overwhelm in business - where to start, and how to start. This week's topics: 1. What it took to finally open a gym 15:26 2. Why you're struggling for leads 36:17 3. Finding the right business partner 43:35 4. No systems? No clue where to start? 47:30 5. What is passive income, really? 1:05:12 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 260 - What separates you from the other trainers
28/07/2024 Duración: 01h16minBen & Jason break down what makes a PT stand out on the gym floor, and what to do when your business hits a slump. This week's topics: 1. This is the best protein bar 4:05 2. Show up professionally for your clients 27:41 3. How technology affects social skills 44:48 4. This is how we became good with people 50:40 5. You lost a bunch of clients... now what? 1:04:27 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!
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Ep 259 - When's the last time you went on holiday?
21/07/2024 Duración: 01h24minFresh back from time off, Jason explains how and why his business thrived instead of declined, while he was away. This week's topics: 1. How we'd survive in the apocalypse 7:20 2. When bougie things are worth paying 21:08 3. What online coaching on holiday is like 37:15 4. Time off shouldn't hurt your business 45:27 5. Managing peaks for BB vs. PL athletes 1:04:16 Check out UStrong: Instagram Join our community: Access As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!