Mobile Presence On Webmasterradio.fm

[Our host Peggy Anne Salz from MobileGroove catches up with Helene Trompeter, Media Manager at The Weather Company, to discuss her work aligning mobile marketing goals with the company’s wider mission to be genuinely helpful and useful--especially in the case of natural disasters and preparedness. We discuss the formats that drive the best results, the platforms that deliver the most highly engaged app users, and the marketing approaches and successes that earned her the title of Mobile Hero as chosen by Liftoff, a full-service mobile app marketing and retargeting platform. />

[AI, Big Data, personalization and bots are just a few of the transformative technologies sure to have a massive impact on marketing in 2018. Our host Peggy Anne Salz from MobileGroove catches up with John Koetsier--Mobile Economist at TUNE best known for his work forecasting and analyzing trends affecting the mobile ecosystem--to discuss the surprise findings of his latest survey of 350 marketers, CEOs and influencers, and separate hot trends from the hype. John zeroes in on how the shift to data-driven marketing will impact - well - everything, and what you can do to up your game in 2018./>

[Better pitches and more personalized selling are just two positive outcomes you can expect when you harness AI to improve B2B marketing. Our host Peggy Anne Salz from MobileGroove catches up with Arun Lal CEO and co-founder of Contiq, to discuss how AI is impacting marketing and concrete ways you use this intelligence to prepare for Sales 3.0 and personalize your pitches. Contiq is an AI-assisted, personalized presentation creation system that helps enterprise salespeople create pitches up to 80% faster and improve win-rates by up to 80%. />

[The infusion of AI (Artificial Intelligence) into marketing can aid in decision-making and marketing automation, or it can replace many marketing jobs that deal with data and analytics--or both. Our host Peggy Anne Salz discusses the tools, tech, and choices facing marketers with Paul Berney, mobile authority and founder of mCordis, a company bridging the knowledge gap around how to successfully apply technology solutions in marketing through education and advisory services. Paul draws from the series of education courses on AI offered by mCordis to provide us a crash course on what AI is and how it is likely to impact marketing, creativity, and engagement. />

[Smart app developers are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. Our host Peggy Anne Salz catches up with Simon Gannon, Director Marketing at appScatter, an app distribution and management platform that integrates with 50 of the world’s top app stores to help app developers and marketers take advantage of the massive market opportunities. Simon discusses the alternative app store landscape and what app developers and companies need to know—and do—to prepare their app and assets in order to boost brand profile, reach new audiences and expand to new geographies. They also review top tips from appScatter’s latest must-read resource: Going Global With Your App - The App Publishing Playbook./>

[Our host Peggy Anne Salz welcomes Kartick Narayan, VP Growth & Computational Marketing at Coupang, the leading e-commerce company in South Korea to discuss algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach user acquisition and recognize truly valuable and engaged customers. Kartick a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats about his experience working with Amazon and Groupon prior to joining Coupang, and why the best marketing approaches bring together product, engineering and marketing teams./>

[Our host Peggy Anne Salz welcomes Xi Tong, who manages user acquisition for several classic casino gaming apps at Zenjoy in China, to share her top tips on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience. Xi, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also chats with us from Beijing about her daily routine and what it takes to succeed in mobile marketing./>

[Forget the mobile app business logic that tells you to focus on acquisition first, followed by activation, retention, referral, and revenue - in that order. That was ok when CPIs were ridiculously cheap, but it’s a “FAIL” in today’s hyper-competitive App Economy. In this episode, our host Peggy Anne Salz catches up Gabor Papp, Growth Marketer at Shapr3D, to discuss why app marketers who focus on retention first have what it takes to win big - and often./>

[For app marketers with a Utility app, campaigns that build connection and demonstrate how their app provides genuinely useful assistance - when users need it most - are pure gold. Our host Peggy Anne Salz welcomes Cassandra Chernin- Senior Manager Digital Marketing, App & Display at HomeAdvisor, the #1 home improvement marketplace connecting homeowners with home service contractors - to discuss the metrics and results you need to achieve when driving loyalty, not app installs, is not the end-goal. Cassie, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also talks candidly about what marketers need to succeed and how they need to rethink their last-touch attribution model./>

[Mobile games have cracked the code on marketing and user acquisition to be the biggest and richest app category across both Apple App Store and GooglePlay, which is why app marketers with non-gaming apps are advised to borrow a page from their mobile growth-hack strategies. Our host Peggy Anne Salz catches up with Josh Burns, Founder of DigitalDevConnect, where he works with game developers, game publishers, and service providers in online and mobile, supporting them in key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh discusses the importance of going global with your app and offers advice on how (and where) gaming apps owners can drive incremental revenue and growth leveraging their current audience and apps./>

[CallerSmart, an award-winning iPhone app and website - and the brainchild of successful entrepreneur Brian David Crane (aka BDC) - uses gamification and game mechanics to grow its community of app fans and users and reward them for their efforts to keep over 600 million U.S. phone book listings accurate and up-to-date for everyone. Our host Peggy Anne Salz catches up with BDC to discuss the details of his growth strategy, which helped CallerSmart - dubbed "turned up caller ID" by BuzzFeed - build a massive brand and audience without paid user acquisition./>

[A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again./>

[Providing your app users an opportunity to do good can result in a 4X increase in what they spend on in-app purchases across the board. Our host Peggy Anne Salz welcomes Rachel Cook, founder of Play Seeds, to discuss the new microlending model that incentivizes users to spend more in the app by showing them how the money is put to good use helping people around the world. Rachel provides research and case studies that show Seeds users spend up to 60% more knowing they are also helping others, and she shares her vision to create a bigger pie for all. App developers and companies can grow their revenues; users feel better about spending more in-app knowing they are helping others, and people around the world have access to microloans to improve their quality of life./>

[Our host Peggy Anne Salz catches up with Drew Frost, Sr. Product Marketing Manager at Sam’s Club, to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, a Mobile Hero recognized by Liftoff for his app marketing and UA expertise, knows this first-hand from overseeing Scan & Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users.f growth in the past year. />

[Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior Acquisition Manager at Stash Invest, who shares how you can set up a daily routine to review performance across all your channels. She also lifts the lid on the data and KPIs you need to watch in order to recognize and optimize the channels that drive the best results. A show chock-full of actionable advice you don’t want to miss!/>

[Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource, where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house Studio of designers, video editors, programmers and animators, Dan also oversees ironSource's in-house gaming studio, giving him an in-depth understanding of the in-app and in-game environment./>

[Our host Peggy Anne Salz kick off a new season of interviews with mobile marketing experts with Matthew Hrushka, a recognized Mobile Hero and Mobile Marketing Manager at Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages. Matthew shares how he draws from the data to recognize quality app users and - more importantly - ensure the right marketing creative is shown to the right audience the right point in the funnel./>

[In this episode, our host Peggy Anne Salz catches up with Ian Naylor, Founder and CEO of AppInstitute, to deep-dive into the misconceptions small businesses have about apps and talk through the benefits and fallbacks of a DIY approach to app building. Using a drag-and-drop app builder solution such as AppInstitute allows small biz to make an app without knowing a single line of code. Ian also discusses the real value of mobile apps and websites - noting that websites may solve discoverability, but it’s an app that allows businesses to drive loyalty and deepen customer engagement./>

[Our host Peggy Anne Salz catches up with Jason Soto, director of marketing at MobileSoft Technology, a mobile application development company, to discuss how small business can get their apps in the hands of their customers and the custom features that can help small business owners engage, interact and retain their customer base. Jason also walks through examples showing how business verticals - such as restaurants - are using apps to get a leg up on the competition./>

[Mobile moves fast, and even the best development teams can hit a wall when it comes to finding ways to optimize and plan testing that works and - ultimately - improves delivery speed and app quality. Our host Peggy Anne Salz welcomes Eran Kinsbruner - Technical Evangelist at mobile software testing company Perfecto and renowned author of the Digital Quality Handbook - to discuss testing trends, best practices and approaches to optimization and automation that companies need to have top of the agenda in order to deliver apps, bots and services that are best-in-class./>