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Marlon Doll is the Founder and CEO of Vireo Video, a specialized agency dedicated to helping brands achieve success on YouTube through strategy, optimization, content creation, and advertising. With over seven years of focused YouTube experience, Marlon and his team have served over 200 clients, including well-known names like GitHub, Thinkific, Best Buy, and Eckhart Tolle. His expertise has also led him to grow his own channel, Bachelor on a Budget, which boasts over 70,000 subscribers. In this episode… Are you looking to stand out on YouTube but can't determine why your channel isn't gaining traction? Could you be missing out on some critical optimization techniques or advertising opportunities that can supercharge your growth? How does a focused strategy tailored for YouTube make a difference? YouTube marketing expert Marlon Doll dives deep into the intricacies of creating a successful YouTube presence for brands. He emphasizes the need to avoid a scattergun approach, highlighting the importance of researc

Stephanie Kochorek is Co-founder and Creative Director of Daughter Creative, a company helping businesses connect through various mediums by developing and overseeing communication strategies. Stephanie's journey is marked by a relentless pursuit of excellence, drawing from her extensive experience working with Fortune 500 brands across Canada and the US. With a global perspective ingrained in their approach to branding, Stephanie and her team craft transformative narratives that resonate on an international scale. In this episode… A successful organization is shaped by the intricate interplay between branding, leadership, and team dynamics. As these elements intertwine, they form a tapestry of influence that drives businesses forward. How can these foundational pillars align to sculpt the future of industries worldwide? Branding entrepreneur Stephanie Kochorek believes in the transformative power of bold branding. She recounts her experience rebranding a business, which breathed new life into the brand, stre

Scott Knox is the President and CEO of the Institute of Canadian Agencies, the nonprofit association for Canadian advertising, marketing, media, and public relations agencies. He is also the Founder of PrideAM, the world's first LGBTQ+ advocacy group in advertising and marketing. With nearly 30 years of professional experience, Scott is recognized among the top 25 most powerful LGBTQ+ leaders in British business by The Telegraph. After a significant career in the UK he moved to Canada, bringing his passion for agency transformation and inclusivity to the ICA. Scott works to enhance the collective potential of Canadian agencies, protect the interests of agency members, and champion equitable representation in the industry. In this episode… Have you ever wondered what makes an advertising agency thrive in today's competitive environment? Scott Knox believes it takes more than just creative talent and hard work. But how did he help redirect the focus from time-intensive commoditization to value-based success? LG

Ali Mirza is the Founder and CEO of Rose Garden Consulting, renowned for guiding seven- and eight-figure founders in scaling their sales operations. Having personally closed over $400 million in deals, Ali has a track record of elevating companies onto the Inc. 500 fastest-growing list and seeing them through successful acquisitions. He is the author of Predictable Closing and Radical Leadership, and his influential work has been spotlighted in Forbes and Business Insider. With a focus on systematic approaches to sales, Ali's leadership has transformed founders into leaders who achieve predictable, scalable revenue growth. In this episode… Are you tired of the never-ending chase for the next big client and the sheer unpredictability of revenue growth? What if the way you have been doing sales is not just ineffective, but also destructive to your company's future? Could it be time for a radical change in your approach? Thought leader in sales Ali Mirza offers a compelling look at the often-overlooked aspects o

Dylan Staniul is the Principal and Design Team Leader of Burnkit, a design studio known for its creative and investigative approach to branding. With over two decades of experience, Dylan has judged prestigious design competitions for publications including Communication Arts, Applied Arts, and Strategy and garnered the trust of industry giants. His diverse client experiences have turned Burnkit into a success story, emphasizing the harmony of classic design principles with fresh, innovative ideas. Beyond branding, Dylan draws inspiration from various sources, including history, art, and the varied industries of his clients. In this episode… Have you ever wondered why brands that seem to be doing well still opt for a makeover? Is it possible that a successful track record might hold back an organization's brand identity? How do branding experts breathe new life into already thriving companies? Dylan Staniul, a brand design expert, delves into the fine art of branding and the process behind transforming the id

Jonathan Tilley is the CEO of ZonGuru, a comprehensive software toolset designed to help e-commerce brands and agencies scale their products on Amazon. With a background in digital advertising and firsthand experience as an Amazon seller, Jon spent over 15 years in the industry before stepping into the entrepreneurship world with ZonGuru in 2017. Under his leadership, the company has seen significant growth in product offerings and in serving a global marketplace, including the US, Europe, Australia, and India. In this episode… Have you ever wondered what it takes to make a brand flourish on Amazon? With the e-commerce landscape becoming increasingly competitive, finding the right tools and strategies can mean the difference between obscurity and success. But where does one begin the journey of elevating their Amazon presence? E-commerce expert Jonathan Tilley shares the inside story of overcoming early challenges in the SaaS world to construct a leading toolset for Amazon sellers and agencies. From humble be

Justin Cook is the President of Internet Marketing and Development at 9thCO, a Canadian digital agency that specializes in b2b and e-commerce development and marketing. Under his leadership, 9thCO has focused on massive migrations from legacy website technology to what Justin describes as "headless composable architecture," enhancing SEO, PPC, and cybersecurity for their clients. In this episode… In the ever-evolving digital landscape, staying ahead of technological innovations is not just an advantage, but a necessity. How does one transition from traditional web technologies to pioneering in the realm of headless composable architecture? Could this be the future of e-commerce and SEO, offering solutions to longstanding issues of scalability, security, and speed? Justin Cook, President of 9thCO, a Canadian digital agency, shares how his team embraced headless composable architecture. Initially focused on SEO, PPC, and custom web development, 9thCO transformed by adopting this emerging technology. By using cl

Martha van Berkel is the CEO and Co-founder of Schema App, a SaaS company specializing in translating web content for search engines and machines. With a background in mathematics and engineering, Martha possesses a superpower in articulating AI and search complexities to marketing leaders. Having worked with top-tier companies like Gusto and SAP, she brings a wealth of experience to digital marketing. Martha has an impressive history, including a 14-year tenure at Cisco, before venturing into entrepreneurship with Schema App. She leads her team in providing innovative SEO solutions and prides herself on cultivating a culture of transparency, ownership, and hope.  In this episode… Have you ever wondered how search engines understand the content of your web pages? With ever-evolving algorithms and increasing complexity, ensuring your digital content is discoverable can be daunting. How can enterprises remain competitive and visible in this rapidly changing digital landscape? High-energy entrepreneur Martha van

Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch.  Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies.  In this episode… Are you looking for ways to boost your online store's performance but feel overwhelmed by conflicting advice? What if there was a method that could help you sift through the noise and optimize your sales efficiently? Can unde

Dustin Titus is the Chief Digital Officer at ZoomerMedia and the Agency President of t1tus/one. As a veteran in the digital marketing field with over 17 years of experience, Dustin has fostered a client-focused approach delivering white-glove experiences and high-impact advertising campaigns. With a background in computer science, he's adept at merging technical strategy with creative marketing and has led t1tus/one to a successful acquisition by ZoomerMedia. Dustin values autonomy, agile marketing methods, and empowering his team to live their best lives, keeping them central to the process throughout his growth journey. In this episode… Have you ever wondered how a digital marketing agency navigates the constant evolution of advertising, publishing, and technology integration to deliver high-impact results? How does an agency not only adapt, but thrive in the complex landscape of digital marketing, where consumer engagement and technical challenges demand innovative solutions? What does it take for such an

Manon Rouillier is the Founder of Rouillier, a communications agency specializing in mining and manufacturing industries in Quebec. With a background rooted in a family of entrepreneurs and a passion for strategic marketing, she has grown her agency since 2009 to serve predominantly French-speaking companies. Manon serves as a board member of MBI Global and is active in the Women in Mining chapter in Quebec. She also hosts a French-language mining podcast, Minier, sharing industry insights and fostering a community around mining innovation. In this episode… Have you ever wondered what sets niche marketing agencies apart from the rest? While many agencies struggle with a generalized approach, some have discovered the secrets to excelling in specific industries. But how much value do they bring, and what do they do differently? Manon Rouillier, Founder of Rouillier, a Quebec City-based communication agency focused on the mining and manufacturing industries, explores these questions. With a philosophy rooted in

John Driscoll is the CEO and Co-founder of Naked Development, a California-based mobile app development and creative agency known for helping clients tackle significant industry challenges. With a history of entrepreneurship spanning over two decades, John leads a team skilled in bringing innovative app ideas to life. Under his leadership since 2018, Naked Development has amassed over 3.7 million app downloads, launched over 327 apps, and facilitated a staggering $96.5 million in client fundraising. John's expertise in strategizing eight-figure exits and attracting prestigious clientele, including PGA, UPS, Bank of America, and figures like Peter Thiel, cements his reputation in the tech and entrepreneurship communities. In this episode… Can innovative mobile app development make a significant difference for startups seeking to solve big problems? Do strategies exist for these companies to attract investments and navigate toward successful exits? How can relationships with high-profile clients be attracted an

Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape. In this episode… Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising t

Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi

Nalin Senthamil is the CEO and Founder of Storylane, a SaaS company that helps businesses build interactive product demos in minutes. He is a visionary entrepreneur dedicated to transforming the b2b software experience. A Y Combinator alumnus, Nalin successfully co-founded and sold Kinderlime and served as the founding CTO at DAQRI, an AR wearables company. With expertise in tech development and strategic growth, he brings experience to his current venture, Storylane, which enables marketing and sales teams to create interactive demos effortlessly. In this episode… In the fiercely competitive world of SaaS, standing out is vital for growth, but how does one create a customer experience that truly resonates? Is there a way to showcase products in a way that's not only informative, but immersive and engaging? How can companies simplify the buying process to make it as friction-free as possible? Serial entrepreneur Nalin Senthamil shares the secrets behind building an engaging product experience in the SaaS doma

Howard Chang is the Founder and CEO of The Turn Lab, an innovative marketing agency. He is also the CEO of Just Boardrooms, a marketplace for business meeting space rentals. With over two decades of experience in the industry and three successful startup exits under his belt, Howard has a wealth of knowledge in entrepreneurship, technology, and creative marketing. He is passionate about redefining traditional models to create more evidence-based and results-focused services. As a cancer survivor, Howard has also been inspired to make significant life and business decisions that align with his values. In this episode… Have you ever considered what it takes to innovate in a traditional industry? What if the key to success lies not in selling more but understanding better? Is it possible to transform personal challenges into professional triumphs? Howard Chang, who faced cancer and turned it into a catalyst to revolutionize his professional life, shares his journey of redefining the marketing agency with The Tur

Lisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for her diverse clientele.  In this episode… Have you ever wondered why some marketing strategies fall flat while others resonate and convert? What if the secret to marketing success is simply a thorough understanding of the people you are trying to reach? Innovator and marketer Lisa Genovese discusses

Salman Sajun is the Founder and Executive Creative Producer at SSS, a production studio specializing in design-driven animation. With over a decade of experience, Salman has worked with top brands like Oreo, Barbie, Pepsi, and Lego, creating compelling visual narratives that captivate audiences. He transitioned from a background in economics, anthropology, and history to pursue his passion in the creative industry, demonstrating a unique blend of problem-solving skills and artistic vision. Salman's journey includes notable work at Mattel and a commitment to fostering a collaborative and respectful company culture at SSS. In this episode… Imagine establishing a realm where every commercial exudes exquisite design, meticulous craftsmanship, and abundant creativity. What is required to generate visuals that captivate audiences and endure in their memory long after the screen fades to black? Moreover, to what extent can corporate culture directly influence the attainment of such remarkable standards of excellence

Susan Groeneveld is the Co-founder of WS, a data-driven marketing agency serving the agriculture and animal health sectors. She is also the Founder and CEO of Sylvester.ai, an AI platform predicting pet health issues through visual assessment and monitoring. With over two decades of entrepreneurial experience, Susan also co-founded ventures like Cat Healthy, aimed at improving the quality of life for cats and their owners. Her roots in farming have shaped her problem-solving approach and commitment to delivering measurable ROI and outcomes in her ventures. In this episode… What does it take to market successfully in the specialized fields of agriculture and animal health? How does one shift from traditional agency models to embracing technology and innovation? Can an idea born in an agency setting evolve into a full-fledged nonprofit and a tech startup? Serial entrepreneur Susan Groeneveld shares how a background in farm life and an entrepreneurial spirit drove her to revolutionize the world of agribusiness m