Inspired Insider With Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons

Laurier Mandin is the CEO and Founder of Graphos Product, a marketing agency specializing in launching and branding successful products worldwide. With over 30 years of industry experience, he has helped hundreds of businesses achieve product success. Laurier is the host of the Product Knowledge Podcast and author of I Need That: Creating and Marketing Products People are Compelled to Buy, showcasing his expertise in neuromarketing and consumer behavior. His work is marked by a deep understanding of the intricacies of product marketing, from conception to consumer. In this episode… In today's fiercely competitive market, the success of a product launch hinges on a combination of strategic planning and innovative execution. Transforming a groundbreaking idea into a widely recognized product requires navigating various challenges, from market research to effective branding. So, how can businesses turn concepts into consumer-ready offerings? Laurier Mandin, a seasoned marketing agency owner, shares his insights

Stewart Gandolf is the CEO of Healthcare Success, a full-service brand performance marketing agency focused on healthcare and recognized as a thought leader in the industry. Over the past 20 years, he has marketed and consulted for over a thousand healthcare clients ranging from practices and hospitals to multi-billion dollar corporations.  Stewart began his career with leading advertising agencies including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally’s Total Fitness. He is a renowned speaker who has shared his expertise at over 200 venues across the United States. Additionally, he has written for numerous industry-leading publications as an author and expert resource, including the Healthcare Success Insight blog. In this episode… Marketing is the backbone of every business. Doing it right helps increase brand awareness, attract new customers, and build a loyal patient base. As for entrepreneurs in the healthcare space, how can they successfully grow their brands t

Andrea Inokon is the COO and Co-founder of Cadence Cash, a fintech platform dedicated to providing business financing solutions for women and minority-owned small businesses. She is a distinguished C-suite executive, advisor, lawyer, and entrepreneur with a 20-year track record of championing the rights and opportunities of women and minorities in the financial and tech sectors. Andrea is a founding member of Chief, an organization focused on advancing women leaders into the C-suite. She is also the Founder and CEO of The 1972 Project, a nonprofit dedicated to promoting gender and racial equality in the workplace. Andrea serves on the advisory board for The RAND Center to Advance Race Equity Policy. In this episode… There has always been a racial wealth gap, and accordingly, it can be difficult for women- and minority-owned small businesses to get funding. How can these small businesses acquire the financing they require? Capital is necessary for the day-to-day operations of a business. Most women- and minori

Mike Begg is the Co-founder of AMZ Advisers, a platform helping brands blossom in the Amazon marketplace. Since launching the agency in 2015, he and his two partners have generated over half a billion dollars in revenue for their clients. Additionally, Mike co-runs AMZ courses that educate Amazon sellers on elevating their sales. He is also the Co-founder of GoAvance, an end-to-end e-commerce solution that helps US brands expand to the Latin American markets, and Magnifyde, a 100% commission-only remote sales team servicing agencies and entrepreneurs with high-ticket programs. In this episode… Growing an Amazon brand is a lucrative way to start a business and make a name for yourself in the e-commerce industry. However, it's not an easy task. Hiring an agency specializing in helping brands grow in the Amazon marketplace can be a game-changer. With millions of sellers and products on the Amazon platform, it can be challenging to stand out and significantly impact your target audience. From optimizing listings

Deb Tracy is the COO and Founder of SIGNPROgrammers, a digital marketing agency that creates digital sign content, video ads, and digital billboard graphics. She works with a range of clients, helping them capture their audience's attention with unique designs and calls to action. With over two decades of experience, she believes in the power of personalized content, working closely with clients to understand their needs and creating tailored solutions. Before SIGNPROgrammers, Deb worked with Watchfire Signs as their training artist. In this episode… In recent years, sign boards have evolved from simple informational displays to engaging, interactive mediums. How do you create profitable direct response content that stands out? Digital signage pioneer Deb Tracy illustrates the power of digital sign content marketing and its potential in driving direct responses. Starting from its inception in 1999, she walks us through her transition into the digital sign industry from newspaper content, highlighting the unta

Bezalel Raviv is the Founder of Lionsgate Network, a company specializing in cyber intelligence, blockchain analysis, and fraud detection services. He has an impressive track record in helping victims recover their funds from scams involving cryptocurrencies and online frauds. Recently, Bezalel's company has been in the spotlight after it thwarted hacking attempts and intercepted an impressive $90 million in Hamas funds. Bezalel is also the Founder and CEO of Halleluiah, a company that introduced music to metaverse, paving a new culture of copyrights management through blockchain. In this episode… Today, the extensive use of the internet has connected people globally, making sharing information and even funds much easier. With billions of people embracing this technology, scams and various forms of exploitation are increasingly common. What support systems are in place for victims of internet fraud? Bezalel Raviv outlines the process his company, Lionsgate Network, uses to help victims of scams in the crypto

Joe Levy is the CEO and Co-founder of AiLert, a company focused on weapon detection using surveillance cameras and AI. He is a diverse professional with a background ranging from Oscar nominee for motion picture editing, to image processing expert at Apple and developer of the first-ever VR simulations for the military with IBM Research. AiLert has received a research grant from the European Research Council for the deployment of their AI technology for weapons detection in smart cities. In this episode… AI can be useful in a plethora of industries, including safety and surveillance. Joe Levy of AiLert aims to make communities safer by detecting weapons using surveillance cameras. The company, which has received a significant grant from the European Research Council, is making significant strides in the weapon detection space. Joe delves into the operational and ethical aspects involving the use of AI in security. Taking us through the complexities of accepting AI's role in security job spheres, he provides e

Philip Hill is the CEO and President of Purebred Marketing. The Atlanta-based marketing agency creates digital marketing strategies and provides services such as SEO, web design and development, and email marketing. Philip is an avid dog lover and launched his first business in the pet space while attending the University of Alabama. He’s also launched several e-commerce startups. Steve Beecham is the President of Home Town Mortgage, a small boutique mortgage company in Alpharetta originating loans for customers referred by friends and local real estate agents. He is a speaker and trainer who shares his techniques for helping companies and individuals succeed in business through networking and leveraging social connections. Steve is the author of The Tapes We Play in Our Head, What's Your Buzz?, and Bass-Ackward Business. In this episode… Relationships are crucial in both personal and professional settings. So, how can you leverage them to thrive as an entrepreneur?  In business, networking and leveraging soc

Amit Oestreicher is the Founder and CEO of Xtras and G-nie, platforms that are revolutionizing the on-demand workforce industry in Israel and beyond. With over a decade's experience as a founder, Amit has successfully built and scaled both platforms from the ground up. At G-nie, a SaaS platform for flexible workforce management, he tackles some of the largest issues within the labor market for businesses of all sizes and industries. His other venture, Xtras, is Israel’s biggest on-demand workforce platform, with more than 20,000 active users. An expert in on-demand staffing and the gig economy, Amit is creating new methods of working that prioritize flexibility and ease for businesses. In this episode… In this episode, Amit Oestreicher, Founder of Xtras and G-nie, shares his journey of building the largest on-demand workforce platform in Israel.  Starting from his own need in the events industry, Amit had the vision to create a platform that solved the labor market's biggest pains, from recruitment to schedul

Orit Oz is the founder of OzGlobalB2B, a full-service global B2B agency headquartered in Israel. Established in 1996, Orit transformed the company from a design studio into a global powerhouse in B2B marketing. Orit and her team work closely with their customers to create world-class brands from strategy to implementation. A certified HubSpot partner, OzGlobalB2B also offers comprehensive inbound marketing and marketing automation services. In this episode… In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Orit Oz, founder of OzGlobalB2B. Orit shares how her company has been instrumental in promoting Israeli industry in the global marketplace across multiple sectors. Due to Israel's limited market size, Orit highlights the necessity for Israeli companies to think globally. The conversation delves into the specifics of B2B marketing for various verticals where Israel has strengths, including water technologies and agri-tech companies. The discussion sheds light on the importance of Is

Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest. Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients. In this episode… In today's world, digital marketing has become the backbone of businesses, especially media buying. But do you have the expertise to effectively and efficiently navigate this space? According to Liana Ling, media buying is an essential component of digital marketing and involves purchasing advertising space on various digital channels. It helps attract pote

Ran Geva is the CEO of Webz.io, a leading global provider of structured web data feeds for enterprises, developers, and analysts. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. With over 20 years of experience in software development and leadership, Ran is a serial entrepreneur and an expert in web data. Before founding Webz.io, he was the Founder of Omgili, a search engine for online discussions, and Co-founder of Buzzilla, one of the top web monitoring and analysis companies in Israel. Ran is also a member of the Entrepreneurs' Organization, where he connects with other successful entrepreneurs and learns from their experiences. In this episode… In today's digital age, cybersecurity is more important than ever. With ever-increasing cyber threats and attacks, how can your company proactively take measures to protect its sensitive data and information? According to Ran Geva, cybersecurity is critical in any company's ope

Jake Finkelstein is the CEO and Founder of 10cubed, a company that creates advanced technology for modern marketers. With a focus on growth and scale, 10cubed offers an all-in-one digital marketing platform that blends hands-on services and advanced tools to help brands grow faster at reduced costs with increased speed-to-market. Jake is a serial entrepreneur and revenue marketing expert with over 25 years of brand and performance marketing experience. Before 10cubed he founded and led Method Savvy, an integrated marketing consultancy servicing ambitious middle-market and enterprise companies. In this episode… In the ever-evolving world of digital marketing, leveraging advanced technology and data is no longer a luxury — it’s a necessity. The ability to harness these tools can be the difference between a thriving business and one that falls behind. This episode is a treasure trove of insights for anyone looking to understand how data and technology can drive business growth. Jake Finkelstein, a revenue market

Yair Attar is the Co-founder and CTO of OTORIO, a platform designed to facilitate the implementation of a comprehensive security strategy for industrial control systems and cyber-physical systems. He is a former senior officer in the Israel Defense Forces’ Cyber Command who headed the military’s Incident Response and Threat Hunting division to defend national mission-critical systems.  With over 15 years of experience in cybersecurity, software engineering, and risk management, Yair focuses on safeguarding industrial and critical infrastructure against cyber threats. His ultimate goal is to simplify operational technology cybersecurity and provide the next generation of OT security and digital risk management solutions. In this episode… As technology continually advances, cyberthreats are becoming more and more prevalent. Cybersecurity is a critical concern for businesses and individuals alike. So, how can you remain vigilant in protecting your assets and information from cybercriminals looking to exploit vul

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. He is a Wall Street insider and a private financial adviser and has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth. In this episode… Are you ready to take control of your financial future? It's time to explore investment options that can generate rewards and help your wealth grow. But with so many investment strategies available, how can you determine which is right for you? Investing is a powerful tool that helps you achieve your long-term goals and build wealth over time. But it's crucial to approach investing with a strategy that aligns with your un

Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia. In this episode… In the realm of digital marketing, big-brand campaigns are experiencing a revolution. This seismic shift is not just about adapting to the online landscape but about harnessing its power, driving engagement, and translating it into tangible results.  Enter Faizan Syed, the brilliant mind behind East Ri

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I’m that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs’ Organization Israel. In this episode… What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands? Delve into Eitan Chitayat’s approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what’s behind Eitan’

Eran Heffetz is the Co-founder and CEO of Bites, a game-changing training platform that offers the ultimate solution for training, communication, and engagement of the frontline workforce. It is a revolutionary content creation app that enables managers to easily create media-based professional units and seamless delivery of the units to employees via existing channels such as WhatsApp, Slack, SMS, and Microsoft Teams.  With past successes in hospitality, real estate, and technology, Eran co-founded eight restaurants and bars, is a board member of fintech startup Obligo, and is the Co-founder and Board Member of City People, which specializes in urban renewal projects. He is also a veteran IAF F-16 fighter pilot with experience as an executive in various industries. In this episode… Training and engaging the frontline workforce is part of increasing the overall performance of a company. But do you have the expertise, platform, or tools to streamline the training process and make it more efficient and effectiv

James Lindsay is the Founder and CEO of Rap Snacks, a snack foods company that features hip-hop artists on its products. The brand has partnered with some of the most recognizable names in the rap game, including Cardi B, Migos, Lil Boosie, Rick Ross, Master P, and Romeo, making it one of the most visible hip-hop geared snack products over the last few decades.  James has also expanded his business to include beverages, collaborating with Lil’ Baby to launch Oowee Lemonade, a five-flavored lemonade line. He has appeared on various media outlets, such as CBS Morning Show, ABC’s The Jimmy Kimmel Show, BET, Fox News, People Magazine, The Tavis Smiley Show, Black Enterprise, Forbes, and Entrepreneur Magazine In this episode… Launching and growing a snack brand is no easy feat. It takes more than just having a quality product with great flavors. So, how can you be strategic and innovative to thrive in this competitive industry? Imagine your snack brand associating with the biggest names in the music industry, like

Cole Schaefer is the Co-founder of SMACKIN’ Sunflower Seeds, jumbo-flavored sunflower seeds roasted and seasoned to perfection. He is a self-starting college entrepreneur dedicated to creating products and services that improve the lives of others. Previously, Cole served as the Co-founder and Managing Partner of Blueprint Brands, a Venture Capital Analyst at Atland Ventures, and a Digital Marketer at Homi Inc. He holds a BS in marketing from the University of Minnesota.   In this episode… Are you a fan of sunflower seeds? Are you interested in finding sunflower seeds that offer unique and delicious flavors?  Sunflowers contain healthy fats, essential plant compounds, and several vitamins and minerals that can help reduce the risk of common health problems such as high blood pressure, heart disease, and cholesterol. Sunflower seeds are becoming increasingly popular for snacking straight from the bag, in trail mix, multi-grain bread, and nutrition bars. However, finding unique and delicious flavors can be a ch