Agency Intelligence

It’s easy to get set in your ways and treat all leads the same. When you start to level up your marketing you’ll also find your sales skills will also need to keep up with the times. Creating content that compels people to contact you and tell you how they found you is probably something […] The post Can Your Sales Process Handle Better Prospects? appeared first on .

Relying on other people to be as good at their job as you are at yours is a risky proposition. You know you can’t be everything to everyone, all the time, everytime. So when you find referal partners that make sense and can solve your clients problems it’s generally a good thing. However, when you […] The post Are You Afraid to Send Business Out the Door? appeared first on .

Too often you convince yourself you’re not ready to speak up and take the initiative. The longer you wait in your insurance career to do that, the longer you’ll find yourself sitting on the sidelines not playing with the big boys. Today Jason is joined by Josh Lipstone, Vice President of the Lipstone Insurance Group, […] The post You Can’t Get Ahead Waiting For Someone Else to Make a Difference appeared first on .

Have you ever thought about the power of one to many and what would happen if you started marketing to potentail refereal partners? If inbound marketing to potential clients scales your effectiveness, just think about the possibilties of creating that same funnel for someone who can consistenly bring you business? Sure you can go pound […] The post Disrupting Relationships to Create a Referral Partner Machine appeared first on .

It actually already happened, but companies are afraid to move on without it. The faster you can be at delivering the information your clients and prospects want puts our industry further from “disruption.” The challenge is having the courage to step out on to that ledge and see what the new insurance world would look […] The post The Death of The Insurance Application appeared first on .

Sometimes a little perspective goes along way to reminding you how lucky you are and erase the fake excuses holding you back. Inspiration comes in many shapes and sizes, but finding something this satisfying in the insurance industry doesn’t happen everyday. Today Jason talks with Rene Hernandez, an agent for CPC Insurance, about how he overcame […] The post $80,000 Worth of Adversity Created His Opportunity (You’re Probably Taking For Granted) appeared first on .

They are always great to have but will be fleeting if you don’t know what to do with them when they come. If you’re able to generate enough forward momentum to create content success, you’re bound to run into a host of new problems you didn’t know existed. In order to keep those problems and […] The post Creating New Problems When Something Dramatically Works appeared first on .

Maybe us new agents just don’t have the same killer instinct as generations past. However, the idea of trying to sell every prospect every last policy is a tactic that is unwelcomed by today’s consumer. It’s like if you walked into a mattress store and they tried to sell you a new recliner after they […] The post Old School Selling: The Problem Forcing Every Sale appeared first on .

The residue of certain inequalities from generations past can be bleakly palpable. That statement can be true for many demographics across an infinite numbers of industries. It also becomes alarmingly more depressing each year it to be true. Expediting the dismissal of “less than” is one action all corners of society will benefit from. Specifically talking about […] The post The Truth of Being a Woman in Insurance With a Strong Niche appeared first on .

You just better be very comfortable with the results you’re currently getting. Maybe it’s implied that you are always looking to improve and grow your agency. But often times you talk about things you’d like to be doing when the one or two things you are won’t let you do anything else. That means one […] The post You Don’t Have to Do Anything (You Don’t Want To) appeared first on .

It will keep hurting every time until you can figure out how to get results that create momentum. How many times have you heard yourself say, I was doing really good job blogging, but I haven’t written for three months. Why do you keep finding yourself starting at the bottom of an empty bottle of […] The post Why Do You Fall Off The Content Wagon? appeared first on .

If you paid them different you might be surprised at what is possible. One of the tried and true commission splits our industry has held on to for decades has been something close to 50/50. It’s only fair that the place that puts a professional roof over your head take it’s fair share to keep […] The post Can Your Agents Sell $364,000 of Premium in One Month? appeared first on .

It has nothing to do with your camera, microphone or editing software. Creating visually appealing video content is the barrier for entry these days, just because you have a decent camera and microphone doesn’t mean people will flood your phone lines wanting to do business. Instead, your biggest challenge is knowing what to say and […] The post The Video Secret That Makes Your Phone Ring appeared first on .

The only victim is your insurance career and how far it will or will not go. Any good horror movie director knows that the scariest thing they can do is leave it up to your imagination. Because you will create something far more uniquely terrifying than they could ever hope to visualize. The same concept […] The post Don’t Make It Scarier Than It Is appeared first on .

This is the first step down a slippery slope to an unprofitable agency. For years we’ve been waiting for the other shoe to drop when it comes to our relationship with insurance companies. We’ve always assumed when it happened it would feel like a bomb was dropped. What if instead of a giant terrain leveling […] The post The $17,000 Fallout of Cut Commissions appeared first on .

Identifying your strengths and weakness in the industry is something you have to do to succeed. Also, understanding how necessary certain evils are can go a long way to reshaping how you approach a line of business. Failing to make these vital self-assessments will ultimately leave you a jack of all trades that no one wants […] The post Where’s Your Line in the Sand? appeared first on .

The sooner you stop lying to yourself and face the reality of the challenge, the more successful you’ll be. It seems like everyday I hear from an agent that wants to do video or who has bought equipment to get started. The sad part is that nine times out of 10 that agent makes one […] The post Video is Hard appeared first on .

We would all save a ton of time if we just knew what insurance companies wanted. Wouldn’t it be nice if you knew with the click of a button what type of business an insurance company was most interested in writing? The full dog and pony show we put our clients through just to figure […] The post Who’s Hungry for Your Business? appeared first on .

You’ve heard this before, but if you keep doing the same thing and expect a different result that’s the definition of insanity. As over used of a theme as that is, there’s still no better way to honestly look at the content you’re creating, or in most cases not creating. You can only tell yourself […] The post Don’t Define Insanity Trying to Create Content appeared first on .

If you can’t get the very first thing right, why should anyone believe you’ll be better with the second, third or fourth? Since starting this show over seven months ago, I’ve had the opportunity to listen how a lot of agencies answer their phone. Most of what you’ve heard so far has been the best […] The post Answer The Phone appeared first on .