Digital Insights

Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth. https://boagworld.com/usability/ux-revolution/

We all know prototyping is a great tool for developing user interfaces. But that is just the tip of the iceberg. They have so much more potential. http://boag.me/2bOpTgQ

We cannot design the user experience alone. We need the help of our colleagues. That means we have to become advocates for the user experience. http://boag.me/2b9CCjs

As entrepreneurs we need to step back from day-to-day operations. We need to explore what would happen if we approached our business in a different way. http://boag.me/2bv8YSa

Our job as designers isn’t to convince people to do things they do not want to do. It is to persuade them to act now and act with our clients rather than the competition. http://boag.me/2aNDeuT

In today's knowledge economy digital professionals are the most valuable commodity organisations have. Don't stay somewhere that doesn't appreciate that. Full blog post available here

Many I.T. departments are under impossible pressure. With ever more demanding needs and years of legacy and new tech, I.T. teams are looking for ways to keep up. http://boag.world/lHYuO

The chances are you are making mistakes in how you recruit digital staff. The result is you aren't getting the best people possible.

We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.

Writing proposals are a necessary evil of selling digital services. But even when we win projects, our proposals often fail us. Fortunately there is a better way.

Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious. A full transcript is available here: http://boag.me/275jEwY

The about us page is where irrelevant content goes to die. Often it shouldn't exist at all. But when it does, let's at least make it useful. Full written post here: http://boag.me/1W84DGP

A minimum viable product is a great way of building user centric digital services in a fraction of the time. It will also lead to big cost savings.

Software company Nuance shows us a terrifying fact. That a lack of focus on customers feelings and needs can destroy brand perceptions. A mistake we all make.

If there is one phrase that fills me with dread it is "content migration". The idea that you might want to migrate all the content from an old site to a new one boggles my mind. To refresh an entire website, but ignore the content, has to be a sign of madness! A transcript is available here: http://boag.me/1UnKImV

The mistakes of the iPad Pro provides some valuable lessons on user experience and product design. The full blog post is available here: http://boag.me/1RZPNeW

No sector is safe from the disruption brought by the digital revolution. In a talk given at the British Legal Technology Forum, I use the legal sector as an example of the sweeping changes threatening us all. I outline some steps we might take to adapt to this new landscape and the opportunities just waiting for us to grasp.

Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience.

Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.

Clients and colleagues can misunderstand the nature of a prototype. It falls to us to explain its role.