Digital Insights

The truth is that many of our colleagues do care about the user’s experience, they just don’t know it yet! They want to increase revenue, cut costs, meet targets or any number of other things that efficient user experience design can help improve. We just need to get better at showing them the potential. We need to learn how to sell user experience. That has become somewhat of an obsession for me. This deck can help you start shifting culture at your workplace so that others understand how important it is to be user centric. The techniques on these cards are the distillation of 20 years experience of working with companies to become more user-friendly. Born out of the research undertaken for the book User Experience Revolution, they include techniques used by organizations who have successfully realigned around user needs.

Creating a site information architecture is a dangerous business. Too often it ends being structured around organisational silos rather than user’s mental models. But there is a process that can prevent that from happening.

The last thing the world needs is another review of the iPhone X. But the experience of buying and owning an iPhone X does expose some intriguing insights into creating great user experiences.

To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need. http://mediatemple.net/blog/news/6-reasons-can-never-trust-users/

Growing a successful web design business is not as easy as producing outstanding work. In this post, I share ten lessons I have learned from 13 years of running an agency, three years of going solo, and mentoring dozens of other business owners.

There is a new business buzzword in town. From the boardrooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking. But what is it and does it have any real value? http://mediatemple.net/blog/tips/design-thinking-really-thing/

Content marketing is the secret to online visibility, but it is not without its challenges. It is time-consuming, and there are no guarantees of results. Fortunately, there is a way you can save yourself time and improve the chances of success. https://boagworld.com/marketing/content-marketing-recycling/

Are you running regular usability testing? If you are not, know that you are far from alone. Many people see it as a luxury that they cannot afford. But it doesn’t need to be that way. In fact, it can help speed delivery and reduce costs. http://boag.me/2hQ3R5t

Charging the wrong rate can turn your dream of running your own business into a nightmare. But how do you fix the problem once you’ve made that mistake?

There is a new generation of executives who view business differently. Digital leaders shaped by the internet era, who have a radically different mindset to more traditional leadership styles. https://boagworld.com/digital-strategy/digital-leaders/

Why do some digital in-house teams have all the resources and people they could ever need while others struggle on a daily basis? Does it all come down to senior management or do we have our part to play? https://www.terminalfour.com/blog/posts/10-traits-that-will-make-your-digital-team-a-success-part-one.html

In such a fast-paced online world, how do we meet the growing expectations of users? How do we better listen to our users and respond to their needs?

We’re designers, which means we love to make things useful, and the ecommerce websites we build are no exception. But if we call ourselves UX designers, we need to think beyond the edge of the screen. https://www.shopify.com/partners/blog/ux-designers-are-you-focusing-too-heavily-on-creating-a-beautiful-ui

As web designers, we understand the limits of user attention and the importance of simplicity when it comes to interface design. Unfortunately, clients and colleagues have other agendas, so how do we enlighten them? https://boagworld.com/design/user-attention/

One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success.

Does your corporate training program include a digital stream? Are you teaching your employees how to operate in a world of social media, apps, websites and connected customers? https://boagworld.com/digital-strategy/corporate-training/

Whatever our role in a company, we are all under considerable pressure to do one thing: deliver. But we all face challenges that make those goals difficult. Problems that make us more and more desperate. That leads us to do whatever it takes to deliver, even if that compromises the user experience.

Have you ever read a post that has left you feeling wholly inadequate because you know you can’t live up to the high standards they layout? Well, that is how I feel when I read posts about how much to charge my clients.

When it comes to user interface design, often the best way to learn is to analyse the mistakes of sites you hate using. https://boagworld.com/design/user-interface-design/

Digital transformation has become crucial to business success, and yet many misunderstand what it involves. In this post, I seek to answer some of the most frequent and important questions surrounding the subject.