Under The Radar

Thoughts on the new app-distribution options from the EU DMA and the implications for app developers.

In the second of a three-part series, we look at the second pillar of a successful app: choosing a monetization model that fits the app's target market.

Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.

Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.

When to ignore or revert our custom-design instincts and follow the system defaults instead.

What happens when you break 50 million home screens?

Early decisions and implementation choices that have large impacts down the road — good and bad.

Taking time off when you realize — or don't yet — that you really need it.

Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.

The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare our test devices for last year's OSes.

Our final plans and preparation for iOS 17's launch, now that we can confidently predict its timing.

How to communicate new features to new and existing customers — and which features are worth communicating.

Splitting your time between iOS 17 and visionOS development, and tips for attending a visionOS lab.

The value of exploration and experimentation.

Examining the constant anxiety of feeling like you're falling "behind" in your app's development.

Our expectations for the visionOS app market when Apple Vision Pro launches next year.

An interview with Josh Shaffer and Chris Thielen about Swift macros, SwiftData, interactive widgets, and more, recorded at Apple Park during WWDC 2023.

Our annual pre-WWDC episode: practical advice for those attending the event, and how everyone — virtual or in-person — can make the most of the week.