Sinopsis
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.
Episodios
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Influencing The Decision Process
28/06/2010 Duración: 13minWhenever we say 'process' to a sales person, we get yawns and indifference. But the fact is that every sales problem you have...probably...has something to do with a chink in your process. In this episode, Bill and Bryan look into the ever-important issue with 'decision process' and how you can better influence it.(Podcaster Notes: The decision process is one of those hard to teach skills in sales. We have found recently that the decision process for many companies has become more centralized--which brings with it additional trouble for sales people. It seems that every decision is reviewed, analyzed and audited. And if the purchase doesn't bring with it a cost savings or revenue growth, it's put off. So, as sales professionals, you MUST know how decisions are made and, when possible, be a part of them.)
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If You Say These Things, You May Be A…
21/06/2010 Duración: 10minIt seems like Bill and Bryan are always telling you WHAT to do. Well today, they'll shift that a little and share WHAT NOT to do (or not to say). As sales trainers and coaches, they hear a lot of odd things that salespeople say to clients and prospects. And in this episode, they share [...]
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The One Little Word That Makes a Big Difference
14/06/2010 Duración: 13minThe little word that makes a difference not only in your success level, but in your success with your prospects. Bryan and Bill talk about how you can look at the prospects in your sales funnel in a slightly different manner to determine next steps—by using this simple word.
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When Your Sales Prospect is Waivering
07/06/2010 Duración: 17minAs sales coaches, we love it when we have a chance to take a real live sales situation and analyze it. One of our great podcast listeners recently sent in a situation he was faced with—and Bryan and Bill spoke to him on this podcast offering suggestions on how to handle his prospect.
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Different Levels of Sales Funnel
31/05/2010 Duración: 14minNot all prospects in your sales funnel should be treated equally. But before you ‘mistreat’ them, listen to this episode as Bryan and Bill discuss the skill of “prospect discernment.”
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Has Your Value Changed Lately?
24/05/2010 Duración: 13minMost people think they can work on their “value proposition” one time and recite to prospects forever. In this episode, Bill and Bryan shed some new light on how to modify your ‘value’ approach to take into account market conditions, trends and economic pains. The bottom line is that you may need to constantly be [...]
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Is One Prospect Worth It?
17/05/2010 Duración: 10minWe all want to be positioned as valuable—yet how many of us really take time to “execute” that position? And we all “say” we want to speak directly to people’s pains and frustrations, yet who among us has done what Bill and Bryan are recommending in this week’s episode? (Probably not many.) But try for [...]
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The Habits of the High Performers
10/05/2010 Duración: 11minWhat can we learn from sales people who are new to the profession…or from one who wants to reset his career?Simple. We can reach back into our experience as trainers of sales teams and review what the “habits” are of those high achievers.In this podcast, Bill Caskey and Bryan Neale discuss some of their observations [...]
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The #1 Resistance Point of Prospects
03/05/2010 Duración: 12minEvery business on the planet has something in common with others. And in this podcast, you’ll hear what it is…and how to think about it in a way that allows you—the sales professional—to solve it. It has to do with how your prospects think about you and your solution.
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Account Management–Boring? Maybe. Profitable. YES!
26/04/2010 Duración: 12minWhy do so many people turn their noses up at “account management’? Is it just not sexy enough? Does it just not require the testosterone that we sales types are addicted to? Whatever it is, we miss a ton of business by not focusing on our current clients. In this episode, Bill and Bryan not [...]
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If You’re In Sales, You’re In Marketing
19/04/2010 Duración: 14minThis cast takes a question from a listener and expands it to “a marketing tool kit for sales people.” You cannot rely on your marketing department to be the sole lead generator so you must know how to do that, too. Unfortunately, it’s our experience most sales people aren’t of the “marketing mindset.” So we [...]
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Are You Doing These Things To Stop Your Customer From Buying?
01/04/2010 Duración: 07minNo one would ever admit that they did anything to stop a buyer from buying from them. Yet, salespeople do it all the time. We like to say there are things you do to “propel” the sale. And things you do to “repel” the sale. In this podcast, Bill addresses the very things most salespeople [...]
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What To Do When Your Client Doesn’t Implement Your Solution Correctly
25/03/2010 Duración: 12minWhat To Do When Your Client Doesn’t Implement Your Solution Correctly?This question comes from a listener in UK and has to do with his frustration at a client who bought from him but has failed to implement the solution correctly. A common issue…and frustrating since it blocks more business from that company AND the possibility [...]
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The Three Things To Do RIGHT NOW To Get Started In Social Media
18/03/2010 Duración: 16minYou’ve heard all the lists of things to do to get social media working for you…but today we have a REAL expert. Kyle Lacy, author of the book Twitter Marketing For Dummies, joins us to give us his two cents on social media...the do’s and don’ts. This is part two of a three-four part series [...]
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Social Media Mini Series for the Sales Professional (Part 1 of 3)
11/03/2010 Duración: 12minTweeting. Linking. Updating. Like it or not social media is here to stay and it can play a huge role in your sales success. In this episode, Bryan interviews Gini Dietrich, CEO of Arment Dietrich PR firm (Social Media Diva—Bryan’s words, not hers) on all things social media for salespeople.Contact Gini on Twitter at Gini [...]
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When Your Prospect Won’t Call You Back
26/02/2010 Duración: 04minLast week, one of Bill's clients was frustrated with a common sales issue, "How do I get the prospect to call me back?" Being asked the question many times, he provides one strategic approach in this vignette to help you get that call back that you've been waiting for.